alexa kettle
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£44.34avg listing price — sweet spot $15–$100
Price range
Incredible£39.18–£49.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good1,205avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.2%return rate — above 5% kills the launch gate
Growth
Bad-47.4%90-day search growth — must beat 0% to launch
Market size
Bad£0£0/yr · 9K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, alexa kettle is a £0/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 24/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
alexa kettle market data
- Units sold / yr
- 250–500
- avg 100–250/product
- Revenue / yr
- £11K–£22K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Swan74%
- DMD Collective15%
- WEEKETT11%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -47.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.4×
Top alexa kettle search terms
- swan alexa smart kettle3K/yr
- swan smart kettle2K/yr
- swan alexa kettle4K/yr
Top alexa kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swan Alexa Smart Kettle 1.5L Voice-Controlled Kettle with LED Touch Panel 6 Temperature Settings Keep Warm Function Double Wall Insulated Stainless Steel Interior Black SK14650BLKN
Swan£39.183.8★1,342 rev
DMD Collective - Smart Kettle 1.5L Alexa Kettle with Voice Control Black
DMD Collective£44.654.2★312 rev
Alexa Smart Kettle 1.7L - Smart Home Voice Control - Temperature Control with Cool Touch LED Display & Keep Warm Function - 3000w Energy Efficient & BPA Free - Black
WEEKETT£49.184.1★1,961 rev
Newest
by launch dateDMD Collective - Smart Kettle 1.5L Alexa Kettle with Voice Control Black
DMD Collective£44.65312 rev
Alexa Smart Kettle 1.7L - Smart Home Voice Control - Temperature Control with Cool Touch LED Display & Keep Warm Function - 3000w Energy Efficient & BPA Free - Black
WEEKETT£49.181,961 rev
Swan Alexa Smart Kettle 1.5L Voice-Controlled Kettle with LED Touch Panel 6 Temperature Settings Keep Warm Function Double Wall Insulated Stainless Steel Interior Black SK14650BLKN
Swan£39.181,342 rev
Trending
90-day click momentumDMD Collective - Smart Kettle 1.5L Alexa Kettle with Voice Control Black
DMD Collective£44.654.2★
Alexa Smart Kettle 1.7L - Smart Home Voice Control - Temperature Control with Cool Touch LED Display & Keep Warm Function - 3000w Energy Efficient & BPA Free - Black
WEEKETT£49.184.1★
Swan Alexa Smart Kettle 1.5L Voice-Controlled Kettle with LED Touch Panel 6 Temperature Settings Keep Warm Function Double Wall Insulated Stainless Steel Interior Black SK14650BLKN
Swan£39.183.8★
What buyers say about alexa kettle
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality for the money”
“Excellent product easy to install”
“Easy to use”
“Well worth the money”
“Easy to connect”
“there is also a keep warm feature”
“Temperature control is good so long as you fill it to the brim otherwise useless”
“Its really easy to clean”
“Quick and efficient look goods too”
“The kettle works 100% We had a small issue with the kettle although the kettle worked 100% our issue was after pouring the water run down the outside of the kettle”
What buyers complain about
“Broke within months”
“digital display is faulty”
“Poor quality”
“The lid frequently leaks steam”
“Buttons not compliant”
“Doesn't open very well”
“STOPS WORKING AFTER ONE YEAR”
“now does not heat up anymore do not buy”
“it has a strange quirk if I set it to 80° it will switch off when it gets to that temp”
“DON'T WASTE YOUR MONEY”
Top return reasons
Common questions
- Is alexa kettle profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 3 tracked products. 90-day search growth is -47.4%. Flapen's verdict: Skip it (24/100).
- How competitive is the alexa kettle niche?
- 3 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in alexa kettle?
- Top complaints mined from reviews: Durability, Display-Overall, Quality-Overall. The return rate is 7.2% — above our launch gate.
- When does demand for alexa kettle peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the alexa kettle niche?
- Listings span £39.18–£49.18; the average listing price is £44.34 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.