Skip to content

Alexa Kettle

Fail

Shoppers spend an estimated $0 a year here, so Alexa Kettle is a Fail.

Flapen Score
24
24 / 100
Ranks 5,700 of 5,777 Home & Garden niches · −27 vs the category median of 51
Market size
£0/yr9K searches / yr
90-day growth
-47.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 14 sellers

Flapen Score

Alexa Kettle against its category

The dotted line is the Home & Garden average. Past it, Alexa Kettle is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alexa Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alexa Kettle 9K times last year and spent an estimated £0. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December9.4× the quietest month
Top search term
swan alexa smart kettle3K searches a year

02 · Price

A sale here is worth £44.34.

Listings sell for £44.34 on average, from £39.18 to £49.18. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 100 to 250 of them. At £44.34 that is £4K to £11K a year per listing.

Average price
£44.34inside the $15 to $100 sweet spot
Price range
£39.18–£49.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
7.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Small Kitchen Appliances. It carries 1,205 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Small Kitchen Appliances
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Alexa Kettle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Swan74%
  • DMD Collective15%
  • WEEKETT11%

Demand

Alexa Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Alexa Kettle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • swan alexa smart kettle3K/yr
  • swan smart kettle2K/yr
  • swan alexa kettle4K/yr

Reviews and returns

What reviews say buyers love and hate about Alexa Kettle

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
7.2%of orders come back
“Broke within months”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Alexa Kettle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data