- Flapen Score
- 24 / 100Ranks 5,700 of 5,777 Home & Garden niches · −27 vs the category median of 5124
- Market size
- £0/yr9K searches / yr
- 90-day growth
- -47.4%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 14 sellers
Flapen Score
Alexa Kettle against its category
The dotted line is the Home & Garden average. Past it, Alexa Kettle is stronger. Inside it, weaker.
Market
The Alexa Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alexa Kettle 9K times last year and spent an estimated £0. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 24 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -47.4%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Peak month
- December9.4× the quietest month
- Top search term
- swan alexa smart kettle3K searches a year
02 · Price
A sale here is worth £44.34.
Listings sell for £44.34 on average, from £39.18 to £49.18. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 100 to 250 of them. At £44.34 that is £4K to £11K a year per listing.
- Average price
- £44.34inside the $15 to $100 sweet spot
- Price range
- £39.18–£49.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£11K
- Returns
- 7.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Small Kitchen Appliances. It carries 1,205 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #131in Small Kitchen Appliances
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,205per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Alexa Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swan Alexa Smart Kettle 1.5L Voice-Controlled Kettle with LED Touch Panel 6 Temperature Settings Keep Warm Function Double Wall Insulated Stainless Steel Interior Black SK14650BLKN
- Price
- £39.18
- Rating
- 3.8/5
- Reviews
- 1,342
- Age
- 3y ago

DMD Collective - Smart Kettle 1.5L Alexa Kettle with Voice Control Black
- Price
- £44.65
- Rating
- 4.2/5
- Reviews
- 312
- Age
- 2y ago

Alexa Smart Kettle 1.7L - Smart Home Voice Control - Temperature Control with Cool Touch LED Display & Keep Warm Function - 3000w Energy Efficient & BPA Free - Black
- Price
- £49.18
- Rating
- 4.1/5
- Reviews
- 1,961
- Age
- 2y ago
Trending
90-day click momentum
DMD Collective - Smart Kettle 1.5L Alexa Kettle with Voice Control Black
- Price
- £44.65
- Rating
- 4.2/5
- Reviews
- 312
- Age
- 2y ago

Alexa Smart Kettle 1.7L - Smart Home Voice Control - Temperature Control with Cool Touch LED Display & Keep Warm Function - 3000w Energy Efficient & BPA Free - Black
- Price
- £49.18
- Rating
- 4.1/5
- Reviews
- 1,961
- Age
- 2y ago

Swan Alexa Smart Kettle 1.5L Voice-Controlled Kettle with LED Touch Panel 6 Temperature Settings Keep Warm Function Double Wall Insulated Stainless Steel Interior Black SK14650BLKN
- Price
- £39.18
- Rating
- 3.8/5
- Reviews
- 1,342
- Age
- 3y ago
Newest
by launch date
DMD Collective - Smart Kettle 1.5L Alexa Kettle with Voice Control Black
- Price
- £44.65
- Rating
- 4.2/5
- Reviews
- 312
- Age
- 2y ago

Alexa Smart Kettle 1.7L - Smart Home Voice Control - Temperature Control with Cool Touch LED Display & Keep Warm Function - 3000w Energy Efficient & BPA Free - Black
- Price
- £49.18
- Rating
- 4.1/5
- Reviews
- 1,961
- Age
- 2y ago

Swan Alexa Smart Kettle 1.5L Voice-Controlled Kettle with LED Touch Panel 6 Temperature Settings Keep Warm Function Double Wall Insulated Stainless Steel Interior Black SK14650BLKN
- Price
- £39.18
- Rating
- 3.8/5
- Reviews
- 1,342
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Swan74%
- DMD Collective15%
- WEEKETT11%
Demand
Alexa Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.4×
Search terms
Top Alexa Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swan alexa smart kettle3K/yr
- swan smart kettle2K/yr
- swan alexa kettle4K/yr
Reviews and returns
What reviews say buyers love and hate about Alexa Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke within months
failed within 12 months
Really expected a more durable product for the money
digital display is faulty
Display problems
Display broke
Poor quality
For the price the build quality is pretty poor
Just not high enough build quality to warrant price
The lid frequently leaks steam
the spout leaks too
in the last couple of months I have notices it leaks all the way down the kettle
Buttons not compliant
disapointed to see the power on button has already faded
Wasn't too happy when the off button started to wipe off a when we are pressing it
Love
Good quality for the money
This is a good well made kettle
its been completely reliable so far
Excellent product easy to install
Easy to set up
so there is no need to install anything extra
Easy to use
Very handy to use
easy to operate
Well worth the money
Great value
also a good price
Easy to connect
Great kettle easy to connect to WiFi
Good for connected homes
Return
7.2% Return rate 0% Fixable by listing
STOPS WORKING AFTER ONE YEAR
Another issue is that after filling it with water, it sometimes starts boiling automatically and sometimes it doesn't
It doesnt turn on AT ALL
now does not heat up anymore do not buy
Takes a lifetime to get to boil
after 2 months the temperature numbers are faulting
The lid frequently leaks steam
the spout leaks too
in the last couple of months I have notices it leaks all the way down the kettle
Buttons not compliant
disapointed to see the power on button has already faded
Wasn't too happy when the off button started to wipe off a when we are pressing it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alexa Kettle questions
Answered from the same tracked data.









