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Alexa Kettle

Fail

Shoppers spend only $0 a year here, so Alexa Kettle is a Fail.

Flapen Score
24
24 / 100
Ranks 5,700 of 5,777 Home & Garden niches · −27 vs the category median of 51
Market size
£0/yr9K searches / yr
90-day growth
-47.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 14 sellers

Flapen Score

Alexa Kettle against its category

The dotted line is the Home & Garden average. Past it, Alexa Kettle is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alexa Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alexa Kettle 9K times last year and spent an estimated £0. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December9.4× the quietest month
Top search term
swan alexa smart kettle3K searches a year

02 · Price

A sale here is worth £44.34.

Listings sell for £44.34 on average, from £39.18 to £49.18. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 100 to 250 of them. At £44.34 that is £4K to £11K a year per listing.

Average price
£44.34inside the $15 to $100 sweet spot
Price range
£39.18–£49.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
7.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Small Kitchen Appliances. It carries 1,205 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Small Kitchen Appliances
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Alexa Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Swan74%
  • DMD Collective15%
  • WEEKETT11%

Demand

Alexa Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Alexa Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swan alexa smart kettle3K/yr
  • swan smart kettle2K/yr
  • swan alexa kettle4K/yr

Reviews and returns

What reviews say buyers love and hate about Alexa Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.36

Broke within months

failed within 12 months

Really expected a more durable product for the money

Display-Overall12%−0.07

digital display is faulty

Display problems

Display broke

Quality-Overall7%+0.76

Poor quality

For the price the build quality is pretty poor

Just not high enough build quality to warrant price

Leak-Proof6%

The lid frequently leaks steam

the spout leaks too

in the last couple of months I have notices it leaks all the way down the kettle

Touch/Button Controls6%−0.10

Buttons not compliant

disapointed to see the power on button has already faded

Wasn't too happy when the off button started to wipe off a when we are pressing it

Love

Quality-Overall15%+0.76

Good quality for the money

This is a good well made kettle

its been completely reliable so far

Assembly/Installation11%+0.90

Excellent product easy to install

Easy to set up

so there is no need to install anything extra

Ease Of Use8%+0.54

Easy to use

Very handy to use

easy to operate

Value For Money8%+0.46

Well worth the money

Great value

also a good price

Connectivity-Overall7%+0.25

Easy to connect

Great kettle easy to connect to WiFi

Good for connected homes

Return

7.2% Return rate 0% Fixable by listing

Connectivity-Overall17%▇▇█▄▇▄
Functionality-Overall16%█▇▄▇▄▄

STOPS WORKING AFTER ONE YEAR

Another issue is that after filling it with water, it sometimes starts boiling automatically and sometimes it doesn't

It doesnt turn on AT ALL

Heating14%▄▃█▄▂▅

now does not heat up anymore do not buy

Takes a lifetime to get to boil

after 2 months the temperature numbers are faulting

Leak-Proof6%▆▂▆▅█▄

The lid frequently leaks steam

the spout leaks too

in the last couple of months I have notices it leaks all the way down the kettle

Touch/Button Controls6%▂▄▃█▄▃

Buttons not compliant

disapointed to see the power on button has already faded

Wasn't too happy when the off button started to wipe off a when we are pressing it

FAQ

Common Alexa Kettle questions

Answered from the same tracked data.