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Alcohol Pens

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -26.5% this quarter, so Alcohol Pens is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£118K/yr236K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
43%top-5 click share · 15 brands · 22 sellers

Flapen Score

Alcohol Pens against its category

The dotted line is the Home & Garden average. Past it, Alcohol Pens is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Pens 236K times last year and spent an estimated £118K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
2.4%
Market size, estimated
£118Ka year
Peak month
January5.6× the quietest month
Top search term
alcohol markers brush tip57K searches a year

02 · Price

A sale here is worth £21.21.

Listings sell for £21.21 on average, from £11.34 to £61.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.21 that is £0 to £2K a year per listing.

Average price
£21.21inside the $15 to $100 sweet spot
Price range
£11.34–£61.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #228 within Drawing. It carries 1,500 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
78%
Out of stock, average day
8.3%
Average rank
#228in Drawing
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,500per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Alcohol Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

26%

  • Deco Time27%
  • colpart17%
  • Ohuhu11%
  • Vokiuler7%
  • XIEED6%
  • Brled6%

Demand

Alcohol Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Alcohol Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol markers brush tip57K/yr
  • brush tip alcohol markers25K/yr
  • decotime alcohol markers28K/yr
  • chen rui alcohol markers18K/yr
  • alcohol markers brush and fine tip12K/yr
  • caliart alcohol markers12K/yr
  • sfaih alcohol markers7K/yr
  • alcohol brush markers10K/yr
  • aqua markers9K/yr
  • alcohol brush tip markers6K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color16%−0.02

The colours were different from what the labels say

Too dull colours

don't match with any of the other colours

Dry/Empty Ink7%−0.08

Half of the pens were dry

Seemed very dry

The pens are fantastic bit dry out very fast

Paper Quality6%−0.04

These make that horrible mushy paper flakes

dont glide on the paper as good

bleeds through the paper only a little

Quality-Overall5%+0.85

Worse quality than cheaper pens

they're pretty rubbish

Poor quality

Leak-Proof5%

some of the other leak

have leaked in the lids

Pens leaked on arrival

Love

Color28%−0.02

Great variety of colours

Great colour

Vibrant colours

Pen/Pencil Quality14%+0.80

Excellent pens

Good everyday markers

Excellent markers

Value For Money14%+1.47

Good for the money

worth the money

Excellent value

Quality-Overall10%+0.85

Good Quality

Really good markers

good quality selection of colours

Drawing Experience3%+0.33

Bought these for my son as he loves to draw

Excellent pens

Great for young budding artists

Return

0.8% Return rate 36% Fixable by listing

Color15%▆▅▄▅▆█

The colours were different from what the labels say

Too dull colours

don't match with any of the other colours

Dry/Empty Ink15%▆▅█▇▅▃

Half of the pens were dry

Seemed very dry

The pens are fantastic bit dry out very fast

Quality-Overall7%█▃▁▇▃▅

Worse quality than cheaper pens

they're pretty rubbish

Poor quality

Functionality-Overall7%▃▆▃▄█▃
Moist/Dry6%▁▇█▃▂▂

they are dry

half of them are dried out

some are dried up

FAQ

Common Alcohol Pens questions

Answered from the same tracked data.