alcohol pens
Worth a lookShows low returns (0.8%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£21.21avg listing price — sweet spot $15–$100
Price range
Great£11.34–£61.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,499.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£118K£118K/yr · 236K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, alcohol pens is a £118K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
alcohol pens market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £64K–£85K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 92%
- Out of stock
- 8.3%
- Avg brand age
- 36 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
22
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
26%
- Deco Time27%
- colpart17%
- Ohuhu11%
- Vokiuler7%
- XIEED6%
- Brled6%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -26.5% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.6×
Top alcohol pens search terms
- alcohol markers brush tip57K/yr
- brush tip alcohol markers25K/yr
- decotime alcohol markers28K/yr
- chen rui alcohol markers18K/yr
- alcohol markers brush and fine tip12K/yr
- caliart alcohol markers12K/yr
- sfaih alcohol markers7K/yr
- alcohol brush markers10K/yr
- aqua markers9K/yr
- alcohol brush tip markers6K/yr
Top alcohol pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
colpart 120+2 Colours Alcohol Markers Brush Tip Set Permanent for DrawingSketchingManga &Design Painting Dual Tip Brush & Chisel Art Marker Pens Colouring Painting for Adults
colpart£18.384.2★3,739 rev
Decotime Twin Alcohol Markers Set & Stackable Tray & Case Storage - 300 Dual Tip Fine & Brush Alcohol Based Art Markers - Coloured Marker Pens for Adults Kids Professional Artist Colouring & Drawing
Deco Time£61.324.2★277 rev
Decotime Twin Alcohol Markers with Stackable Alcohol Marker Storage Tray - 100 Dual Tip Fine & Brush Markers - Coloured Marker Pens for Adults Kids - Quick Dry Art Supplies for Drawing & Colouring
Deco Time£23.374.2★277 rev
XIEED Dual Tip Alcohol Markers Set 120 Colors Chisel & Brush Tip Alcohol-Based Art Markers for Adults & Artists in Coloring & Drawing
XIEED£12.874.2★23 rev
NICETY 120 Colors Alcohol Markers Dual Tip Brush & Chisel Alcohol Based Art Marker Set for Sketching Drawing Coloring Painting Illustration Markers for Artists Adults Beginners
NICETY£27.114.7★57 rev
Newest
by launch dateXIEED Dual Tip Alcohol Markers Set 120 Colors Chisel & Brush Tip Alcohol-Based Art Markers for Adults & Artists in Coloring & Drawing
XIEED£12.8723 rev
Chen Rui 60 Colours Alcohol Markers Brush Tip with Free App Dual Tips Blender Colouring Pens for Adults Alcohol Based Markers Dual Tips for Painting Sketching Drawing
Brled£13.6161 rev
Chen Rui 168 Colours Alcohol Markers Brush Tip with Free App Dual Tips Blender Colouring Pens for Adults Alcohol Based Markers Dual Tips for Painting Sketching Drawing
Brled£30.2661 rev
Alcohol Markers Pens Dual Tip - 168 Colour Alcohol Based Marker Pen Set for Adults Artist Kids Art Permanent Twin Marker for Colouring Drawing Sketch Graphic with Colourless Blender for Anime Graffiti
Kebuye£19.68359 rev
Decotime Twin Alcohol Markers Set & Stackable Tray & Case Storage - 300 Dual Tip Fine & Brush Alcohol Based Art Markers - Coloured Marker Pens for Adults Kids Professional Artist Colouring & Drawing
Deco Time£61.32277 rev
Trending
90-day click momentumXIEED Dual Tip Alcohol Markers Set 120 Colors Chisel & Brush Tip Alcohol-Based Art Markers for Adults & Artists in Coloring & Drawing
XIEED£12.874.2★
Deco Time Twin Alcohol Markers with Stackable Alcohol Marker Storage Tray - 120 Dual Tip Fine & Brush Markers - Coloured Marker Pens for Adults Kids - Quick Dry Art Supplies for Drawing & Colouring
Deco Time£27.144.2★
Chen Rui 168 Colours Alcohol Markers Brush Tip with Free App Dual Tips Blender Colouring Pens for Adults Alcohol Based Markers Dual Tips for Painting Sketching Drawing
Brled£30.264.3★
Chen Rui 60 Colours Alcohol Markers Brush Tip with Free App Dual Tips Blender Colouring Pens for Adults Alcohol Based Markers Dual Tips for Painting Sketching Drawing
Brled£13.614.3★
Octirst 80 Colours Alcohol Markers Colouring Pens for Adults Beginners Dual Tip Drawing Markers Permanent Art Markers for Sketching Doodling Anime Calligraphy With Carrying Case Gift Idea
Octirst£12.954.4★
What buyers say about alcohol pens
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety of colours”
“Excellent pens”
“Good for the money”
“Good Quality”
“Bought these for my son as he loves to draw”
“I have bought this item because I saw them being advertised on line”
“They are lovely to use”
“The dual tip is so useful for colouring different thicknesses”
“I am well impressed with these markers, they lay down so well on the page, also they come with colour sheets that you can fill in to have for reference and a backing sheet of plastic to lay underneath your drawing in a sketch book to stop bleed through to the next page, excellent”
“dry very quickly”
What buyers complain about
“The colours were different from what the labels say”
“Half of the pens were dry”
“These make that horrible mushy paper flakes”
“Worse quality than cheaper pens”
“some of the other leak”
“they are dry”
“so it doesn't give you a good idea of the actual colours”
“sometimes the lid pulls the whole nib off”
“Tiny bit pricey”
“they do bleed a lot”
Top return reasons
Common questions
- Is alcohol pens profitable to sell on Amazon United Kingdom?
- The niche generates £118K/yr across 36 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the alcohol pens niche?
- 15 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in alcohol pens?
- Top complaints mined from reviews: Color, Dry/Empty Ink, Paper Quality. The return rate is 0.8%.
- When does demand for alcohol pens peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the alcohol pens niche?
- Listings span £11.34–£61.32; the average listing price is £21.21 (sweet spot $15–$100). The average incumbent carries 1,500 reviews — the moat a new listing must climb.