Is alcohol markers profitable to sell on Amazon United Kingdom?

The niche generates £306K/yr across 55 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the alcohol markers niche?

24 brands and 31 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in alcohol markers?

Top complaints mined from reviews: Color, Dry/Empty Ink, Quality-Overall. The return rate is 0.9%.

When does demand for alcohol markers peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.3× the quietest.

What does it cost to enter the alcohol markers niche?

Listings span £6.01–£61.32; the average listing price is £17.75 (sweet spot $15–$100). The average incumbent carries 2,351 reviews — the moat a new listing must climb.

alcohol markers

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£17.75

avg listing price — sweet spot $15–$100

Price range

Great£6.01–£61.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£306K

£306K/yr · 710K searches

Review moat

Okay2,351.47

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, alcohol markers is a £306K/yr Amazon United Kingdom market (710K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

alcohol markers market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £266K–£355K; units × avg price
Conversion rate: 2.4%
Avg BSR: #161
Page quality: 0%
Prime: 95%
Sponsored: 96%
Out of stock: 8.0%
Avg brand age: 34 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

36%

Top 20: 71%

Open market

29%

Tongfushop18%
Ohuhu16%
colpart13%
realcolor12%
XIEED7%
Vokiuler6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Open Trend

Top alcohol markers search terms

alcohol markers473K/yr -21.3%2.1% conv.
alcohol markers brush tip57K/yr -23.9%1.5% conv.
alcohol pens34K/yr -13.3%2.3% conv.
brush tip alcohol markers25K/yr -26.8%1.6% conv.
alcohol based markers13K/yr +27.1%1.0% conv.
alcohol pens for colouring13K/yr +9.8%3.2% conv.
alcohol markers brush and fine tip12K/yr -24.9%0.9% conv.
caliart alcohol markers12K/yr -33.2%0.4% conv.
alcohol colouring pens11K/yr -20.6%2.2% conv.
sfaih alcohol markers7K/yr +0.1%0.5% conv.

All search terms

Top alcohol markers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

colpart 120+2 Colours Alcohol Markers Brush Tip Set Permanent for DrawingSketchingManga &Design Painting Dual Tip Brush & Chisel Art Marker Pens Colouring Painting for Adults

colpart£18.384.2★3,739 rev

Tongfushop 80 Colored Marker Set Dual Tip Alcohol Markers Colouring Pens for Adults Permanent Art Felt Tip Pens for Drawing Sketching Anime Manga Fun doodling with Carrying Case & Storage Base

Tongfushop£10.944.5★4,707 rev

realcolor 100 Alcohol Markers Set Dual Tip Art Markers for Adult Coloring Alcohol Markers Set for Drawing Coloring Sketching Card Making Illustration Ideal for Artists Designers & Crafters

realcolor£13.444.5★438 rev

Ohuhu Alcohol Markers Brush and Fine Tip - 48-Color Alcohol-based Art Sketch Marker Set for Artist Adults Coloring Illustration Honolulu B - Refillable - AP Certificated

Ohuhu£26.884.7★6,341 rev

realcolor 120 Alcohol Markers Set Dual Tip Art Markers for Adult Coloring Alcohol Markers Set for Drawing Coloring Sketching Card Making Illustration Ideal for Artists Designers & Crafters

realcolor£18.684.5★438 rev

Newest

by launch date

realcolor 100 Alcohol Markers Set Dual Tip Art Markers for Adult Coloring Alcohol Markers Set for Drawing Coloring Sketching Card Making Illustration Ideal for Artists Designers & Crafters

realcolor£13.44438 rev

7mo ago

Aoriyar 48 Alcohol markers - Permanent Graphic Markers for Drawing Colouring Sketching and Painting - Alcohol Based Art Markers for Adults Artists Children and Manga Artists

Aoriyar£6.01275 rev

7mo ago

XIEED Dual Tip Alcohol Markers Set 120 Colors Chisel & Brush Tip Alcohol-Based Art Markers for Adults & Artists in Coloring & Drawing

XIEED£12.8723 rev

8mo ago

HOMESILMO 80 color alcohol permanent art mark fine chiseled double pointed mark set adult sketching artist comfortable coloring illustration adult coloring book art gift set

HOMSAILMO£9.06298 rev

8mo ago

XIEED Alcohol Markers Pens 120 Colors Alcohol Markers Hexagonal Set with Gift Box Dual Tip Colouring Pens for Adults Students Beginners in Coloring & Drawing

XIEED£9.7878 rev

10mo ago

What buyers say about alcohol markers

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“Colours are vibrant”

Value For Money14%

“Good for the money”

Pen/Pencil Quality12%

“Excellent markers”

Quality-Overall11%

“Great quality and such vibrant colours and a price that matched my budget”

Drawing Experience3%

“Bought these for my son as he loves to draw”

Ease Of Use3%

“Easy to use”

Nib/Tip Quality2%

“the nib sizes are perfect”

Advertised Vs Actual Product2%

“It came as advertised”

Durability1%

“Durable”

Quick Drying1%

“they haven't dried yet”

What buyers complain about

Color14%

“The colours were different from what the labels say”

Dry/Empty Ink8%

“Seemed very dry”

Quality-Overall7%

“performance are disappointing”

Moist/Dry5%

“dried out not very good”

Paper Quality4%

“These make that horrible mushy paper flakes”

Display Colors4%

“The colours themselves are mediocre”

Functionality-Overall3%

“didnt work”

Leak-Proof3%

“Leaked”

Value For Money2%

“He wanted the more expensive brand”

Nib/Tip Quality2%

“received the wrong ones fine tip”

Top return reasons

Dry/Empty Ink13%

Color13%

Quality-Overall10%

Functionality-Overall9%