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Alcohol Markers

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -19.9% this quarter, so Alcohol Markers is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£306K/yr710K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
36%top-5 click share · 24 brands · 31 sellers

Flapen Score

Alcohol Markers against its category

The dotted line is the Home & Garden average. Past it, Alcohol Markers is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Markers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Markers 710K times last year and spent an estimated £306K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 710K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £306K a year.

Searches, last 12 months
710K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
2.4%
Market size, estimated
£306Ka year
Peak month
January5.3× the quietest month
Top search term
alcohol markers473K searches a year

02 · Price

A sale here is worth £17.75.

Listings sell for £17.75 on average, from £6.01 to £61.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £17.75 that is £4K to £9K a year per listing.

Average price
£17.75inside the $15 to $100 sweet spot
Price range
£6.01–£61.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #161 within Drawing. It carries 2,351 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
95%
Out of stock, average day
8.0%
Average rank
#161in Drawing
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,351per listing
Listings tracked
55

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Alcohol Markers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£9K£18K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

31

Est. top-5 brand share

65%

Top 20: 98%

Est. top-5 click share

36%

Top 20: 71%

Open market

29%

  • Tongfushop18%
  • Ohuhu16%
  • colpart13%
  • realcolor12%
  • XIEED7%
  • Vokiuler6%

Demand

Alcohol Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Alcohol Markers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • alcohol markers473K/yr
  • alcohol markers brush tip57K/yr
  • alcohol pens34K/yr
  • brush tip alcohol markers25K/yr
  • alcohol based markers13K/yr
  • alcohol pens for colouring13K/yr
  • alcohol markers brush and fine tip12K/yr
  • caliart alcohol markers12K/yr
  • alcohol colouring pens11K/yr
  • sfaih alcohol markers7K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Markers

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
14%of negative reviews mention “Color”
0.9%of orders come back
“The colours were different from what the labels say”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Alcohol Markers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data