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Alcohol Markers

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -19.9% this quarter, so Alcohol Markers is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£306K/yr710K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
36%top-5 click share · 24 brands · 31 sellers

Flapen Score

Alcohol Markers against its category

The dotted line is the Home & Garden average. Past it, Alcohol Markers is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Markers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Markers 710K times last year and spent an estimated £306K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 710K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £306K a year.

Searches, last 12 months
710K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
2.4%
Market size, estimated
£306Ka year
Peak month
January5.3× the quietest month
Top search term
alcohol markers473K searches a year

02 · Price

A sale here is worth £17.75.

Listings sell for £17.75 on average, from £6.01 to £61.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £17.75 that is £4K to £9K a year per listing.

Average price
£17.75inside the $15 to $100 sweet spot
Price range
£6.01–£61.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #161 within Drawing. It carries 2,351 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
95%
Out of stock, average day
8.0%
Average rank
#161in Drawing
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,351per listing
Listings tracked
55

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Alcohol Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£9K£18K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

31

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

36%

Top 20: 71%

Open market

29%

  • Tongfushop18%
  • Ohuhu16%
  • colpart13%
  • realcolor12%
  • XIEED7%
  • Vokiuler6%

Demand

Alcohol Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Alcohol Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol markers473K/yr
  • alcohol markers brush tip57K/yr
  • alcohol pens34K/yr
  • brush tip alcohol markers25K/yr
  • alcohol based markers13K/yr
  • alcohol pens for colouring13K/yr
  • alcohol markers brush and fine tip12K/yr
  • caliart alcohol markers12K/yr
  • alcohol colouring pens11K/yr
  • sfaih alcohol markers7K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Markers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%+1.47

The colours were different from what the labels say

Colours are not as indicated

Too dull colours

Dry/Empty Ink8%−0.08

Seemed very dry

some pens are dry

The pens are fantastic bit dry out very fast

Quality-Overall7%+0.31

performance are disappointing

Poor quality

Poor quality markers

Moist/Dry5%−0.06

dried out not very good

some are dried up

some were completely dry

Paper Quality4%−0.03

These make that horrible mushy paper flakes

bleeds through the paper only a little

dont glide on the paper as good

Love

Color27%+1.47

Colours are vibrant

Great colour

Great variety of colours

Value For Money14%+1.08

Good for the money

Great value

Excellent value

Pen/Pencil Quality12%+0.92

Excellent markers

Excellent pens

good quality pens

Quality-Overall11%+0.31

Great quality and such vibrant colours and a price that matched my budget

Happy with the quality/price ratio

Amazing quality

Drawing Experience3%+0.31

Bought these for my son as he loves to draw

Absolutely fantastic felt pens to create your own art crafts

Excellent pens

Return

0.9% Return rate 30% Fixable by listing

Dry/Empty Ink13%▇▅▇█▅▄

Seemed very dry

some pens are dry

The pens are fantastic bit dry out very fast

Color13%█▇▅▆▇▆

The colours were different from what the labels say

Colours are not as indicated

Too dull colours

Quality-Overall10%▅▄▄█▃▇

performance are disappointing

Poor quality

Poor quality markers

Functionality-Overall9%▆▅▂▅█▄

didnt work

Pens not working

Some not working

Moist/Dry5%▂▆█▃▂▄

dried out not very good

some are dried up

some were completely dry

FAQ

Common Alcohol Markers questions

Answered from the same tracked data.