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Alcohol Markers

Alcohol Markers shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 51Growth 15Conversion 30Competition 79Returns 96Price range 82Avg price 82Brand share 66Review moat 41Quality gap 65
This niche Category average

Is Alcohol Markers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Alcohol Markers is a £306K/yr Amazon United Kingdom market (710K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 58/100.

Alcohol Markers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.9% over the last 90 days and 2.4% of searches end in a purchase.

£306K

revenue / yr

Units sold / yr20K
Search volume / yr-19.9%710K
Conversion rate2.4%
Avg price£17.75

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers24 · 31
Top-5 product click share36%
Open market35%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement96%
New entrants (1y)11· 2 succeeded
Avg rating4.4★
Avg reviews2,351

Top Alcohol Markers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£9K£18K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

31

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

36%

Top 20: 71%

Open market

29%

  • Tongfushop18%
  • Ohuhu16%
  • colpart13%
  • realcolor12%
  • XIEED7%
  • Vokiuler6%

Alcohol Markers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume710KCVR2.4%Products55Brands24Top 5 Brands65%OOS Rate8.0%Rating4.4★Reviews2,351Avg BSR#161
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Top Alcohol Markers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alcohol markers473K/yr
  • alcohol markers brush tip57K/yr
  • alcohol pens34K/yr
  • brush tip alcohol markers25K/yr
  • alcohol based markers13K/yr
  • alcohol pens for colouring13K/yr
  • alcohol markers brush and fine tip12K/yr
  • caliart alcohol markers12K/yr
  • alcohol colouring pens11K/yr
  • sfaih alcohol markers7K/yr

What reviews say buyers love and hate about Alcohol Markers

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Color27%

Colours are vibrant

Value For Money14%

Good for the money

Pen/Pencil Quality12%

Excellent markers

Quality-Overall11%

Great quality and such vibrant colours and a price that matched my budget

Drawing Experience3%

Bought these for my son as he loves to draw

What buyers complain about

54% of reviews
Color14%

The colours were different from what the labels say

Dry/Empty Ink8%

Seemed very dry

Quality-Overall7%

performance are disappointing

Moist/Dry5%

dried out not very good

Paper Quality4%

These make that horrible mushy paper flakes

Alcohol Markers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dry/Empty Ink
13%
2Color
13%
3Quality-Overall
10%
4Functionality-Overall
9%
5Moist/Dry
5%

Common Alcohol Markers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alcohol Markers 58/100 on Amazon United Kingdom — Worth a look. The niche generates £306K/yr across 55 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved -19.9% over the last 90 days.
Search demand for Alcohol Markers on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 5.3× the quietest.