alarm clock
Worth a lookShows a $1.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great£1.9M£1.9M/yr · 4.5M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good£5.82–£31.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Review moat
Okay3,088avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, alarm clock is a £1.9M/yr Amazon United Kingdom market (4.5M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
alarm clock market data
- Units sold / yr
- 150K–200K
- avg 3,000–4,000/product
- Revenue / yr
- £1.7M–£2.2M
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.1%
- Avg brand age
- 38 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
44
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
49%
Top 20: 86%
Open market
35%
- DTL31%
- GOLOZA14%
- aboveClock6%
- Linlinwill6%
- ROCAM5%
- Azyh4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top alarm clock search terms
- alarm clock1.5M/yr
- alarm clocks bedside677K/yr
- digital clock555K/yr
- bedside clock218K/yr
- digital alarm clock227K/yr
- alarm clocks184K/yr
- radio alarm clock184K/yr
- alarm clocks for heavy sleepers150K/yr
- clocks for bedrooms100K/yr
- travel alarm clock75K/yr
Top alarm clock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DTL Digital Alarm Clock LED Display with Temperature Big LCD Digit Display Larger LCD Backlit Display Snooze Smart Brightness Sensor for Bedroom Home Office and Travel
DTL£5.884.0★4,282 rev
DTL Digital Alarm Clock LED Display with Temperature Big LCD Digit Display Larger LCD Backlit Display Snooze Smart Brightness Sensor for Bedroom Home Office and Travel (White)
DTL£5.824.0★4,282 rev
GOLOZA Digital Alarm Clocks for Bedrooms Digital Clock with 4 Level Brightness +OFF Dual Customizable Alarms USB Port Power-Off Memory Snooze DST 12/24H Desk Clock for Kids Adults Elderly
GOLOZA£11.684.5★2,696 rev
aboveClock Wooden Digital Alarm Clock for Bedroom Battery Operated Bedside Clock with Large LCD Backlit Display Snooze Brightness Sensor and Indoor Temperature 3 AAA Batteries Not Included
aboveClock£11.474.3★4,999 rev
GOLOZA Digital Alarm Clock for Bedrooms with Modern Curved Design Conspicuous Blue LED Numbers 6 Levels Brightness 2 Volume 3 Alarm Tones Snooze Power-Off Memory 12/24H Bedside Clock
GOLOZA£12.524.3★14,507 rev
Newest
by launch date
UPXNBOR Digital Alarm Clock With Dimmable Night Light For Bedroom & Kids
UPXNBOR£12.91160 rev
Oryzium Alarm Clock Non Ticking Silent Alarm Clocks Bedroom Bedside Clock Battery Powered with Light Snooze Luminous Portable Night Analog Clocks for Deep Sleepers Workers Travellers (white)
Oryzium£7.8988 rev
Oryzium Alarm Clock Bedroom Bedside Silent Alarm Clocks Non Ticking
Oryzium£8.48110 rev
Linlinwill Digital Alarm Clock with LED Display Battery/USB Powered Alarm Clock Besides with Snooze (White)
Linlinwill£8.3966 rev
Digital Alarm Clock Digital Clocks Bedside LED Colorful Display Mains Powered Electric Battery Alarm Clocks Bedside Alarm Clocks with Snooze Temperature Date Brightness Adjustable for Bedrooms Office
ZynoMUCH£6.2726 rev
Trending
90-day click momentumUPXNBOR Digital Alarm Clock With Dimmable Night Light For Bedroom & Kids
UPXNBOR£12.914.7★
TabTime Vibrating Alarm Wristband (Black) - Silent Alarm Watch - with up to 10 Personal or Pill Reminders per Day
TabTime£20.933.9★
Linlinwill Digital Alarm Clock with LED Display Battery/USB Powered Alarm Clock Besides with Snooze (White)
Linlinwill£8.394.1★
Digital Alarm Clock Digital Clocks Bedside LED Colorful Display Mains Powered Electric Battery Alarm Clocks Bedside Alarm Clocks with Snooze Temperature Date Brightness Adjustable for Bedrooms Office
ZynoMUCH£6.274.0★
Oryzium Alarm Clock Non Ticking Silent Alarm Clocks Bedroom Bedside Clock Battery Powered with Light Snooze Luminous Portable Night Analog Clocks for Deep Sleepers Workers Travellers (white)
Oryzium£7.894.1★
What buyers say about alarm clock
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Easy to read”
“Great quality, very easy set up”
“Alarm is reliable”
“As described”
“its easy to install”
“The light is very bright”
“Fits beautifully into the spot we ve placed it”
“Nice and bright screen”
“It is not noisy”
What buyers complain about
“Absolute garbage”
“Loud”
“Won't last”
“Unfortunately never worked”
“not bright though the night”
“No idea how long batteries last”
“Bad instructions”
“Display light not working”
“Buttons too small”
“Could not set it up”
Top return reasons
Common questions
- Is alarm clock profitable to sell on Amazon United Kingdom?
- The niche generates £1.9M/yr across 31 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the alarm clock niche?
- 23 brands and 44 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in alarm clock?
- Top complaints mined from reviews: Quality-Overall, Noise Level, Durability. The return rate is 2.3%.
- When does demand for alarm clock peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the alarm clock niche?
- Listings span £5.82–£31.91; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 3,088 reviews — the moat a new listing must climb.