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Alarm Clock

Maybe

Shoppers spend $1.9M a year here. But demand is soft, at -26.7% this quarter, so Alarm Clock is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£1.9M/yr4.5M searches / yr
90-day growth
-26.7%search demand this quarter
Competition
49%top-5 click share · 23 brands · 44 sellers

Flapen Score

Alarm Clock against its category

The dotted line is the Home & Garden average. Past it, Alarm Clock is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alarm Clock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alarm Clock 4.5M times last year and spent an estimated £1.9M. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
3.9%
Market size, estimated
£1.9Ma year
Peak month
December2.1× the quietest month
Top search term
alarm clock1.5M searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £5.82 to £31.91. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £11.14 that is £33K to £45K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£5.82–£31.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
£33K–£45K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #29 within Clocks. It carries 3,088 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#29in Clocks
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,088per listing
Listings tracked
31

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Alarm Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£194K£389K£583K£778K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

44

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

49%

Top 20: 86%

Open market

35%

  • DTL31%
  • GOLOZA14%
  • aboveClock6%
  • Linlinwill6%
  • ROCAM5%
  • Azyh4%

Demand

Alarm Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Alarm Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alarm clock1.5M/yr
  • alarm clocks bedside677K/yr
  • digital clock555K/yr
  • bedside clock218K/yr
  • digital alarm clock227K/yr
  • alarm clocks184K/yr
  • radio alarm clock184K/yr
  • alarm clocks for heavy sleepers150K/yr
  • clocks for bedrooms100K/yr
  • travel alarm clock75K/yr

Reviews and returns

What reviews say buyers love and hate about Alarm Clock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.05

Absolute garbage

Bad quality

Cheap quality

Noise Level10%−0.09

Loud

noisy

Very loud

Durability9%−0.12

Won't last

Broken

Broke within a couple of months

Functionality-Overall8%−0.12

Unfortunately never worked

Did not work

Does not work properly

Brightness/Shine/Glow5%

not bright though the night

it will be too bright for sleeping

Too bright

Love

Value For Money16%+1.29

Excellent value

Amazing value

Good Price

Ease Of Use10%+0.76

Easy to read

it makes life easier

Easy to understand and use

Quality-Overall9%−0.05

Great quality, very easy set up

great build quality

Amazing quality

Alarm/Timer Accuracy8%+0.33

Alarm is reliable

The clock accuracy appears good

Great alarm really loud

Advertised Vs Actual Product7%+0.57

As described

As advertised

Exactly as shown

Return

2.3% Return rate 13% Fixable by listing

Alarm/Timer Accuracy21%█▇▇▆▆▇
Functionality-Overall16%█▇▆▇▆▇

Unfortunately never worked

Did not work

Does not work properly

Size-Overall10%▅▇▆█▇█
Display-Overall7%█▇▇██▇

Display light not working

Display doesn't work properly

Poor Display

Quality-Overall6%▇▇█▇▄▇

Absolute garbage

Bad quality

Cheap quality

FAQ

Common Alarm Clock questions

Answered from the same tracked data.