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Airfryer Silicone Liners

prices mostly outside the sweet spot ($3.73–$7.15) — Airfryer Silicone Liners doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 7Growth 20Conversion 78Competition 26Returns 96Price range 0Avg price 16Brand share 57Review moat 41Quality gap 62
This niche Category average

Is Airfryer Silicone Liners profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Airfryer Silicone Liners is a £27K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.

Airfryer Silicone Liners: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.1% over the last 90 days and 7.6% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr6K
Search volume / yr-9.1%63K
Conversion rate7.6%
Avg price£5.60

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers13 · 19
Top-5 product click share69%
Open market29%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement75%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews2,442

Top Airfryer Silicone Liners products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

  • PINTAUR23%
  • MHDCLY17%
  • Masgarlan13%
  • Dzpuhuojz10%
  • Diboniur8%
  • Yikki7%

Airfryer Silicone Liners demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR7.6%Products16Brands13Top 5 Brands71%OOS Rate11.8%Rating4.4★Reviews2,442Avg BSR#59
4K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×

What reviews say buyers love and hate about Airfryer Silicone Liners

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Ease Of Cleaning17%

Easy clean

Size-Overall16%

Fits in drawers perfectly

Quality-Overall15%

Good quality and easy to clean and delivery

Frying Quality12%

Good for my air fryer

Advertised Vs Actual Product10%

Does the job well

What buyers complain about

64% of reviews
Size-Overall21%

Doesnt fit

Strength10%

a bit flimsy

Quality-Overall8%

Not great quality

Thickness8%

Not as thick as they looked

Ease Of Cleaning6%

Good Concept, But Cleaning Is Challenging

Airfryer Silicone Liners return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Strength
7%
3Quality-Overall
5%
4Thin
3%
5Advertised Vs Actual Product
3%

Common Airfryer Silicone Liners questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Airfryer Silicone Liners 40/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -9.1% over the last 90 days.
Search demand for Airfryer Silicone Liners on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 2.0× the quietest.