Is airfryer silicone liners profitable to sell on Amazon United Kingdom?

The niche generates £27K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (40/100).

How competitive is the airfryer silicone liners niche?

13 brands and 19 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in airfryer silicone liners?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.9%.

When does demand for airfryer silicone liners peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the airfryer silicone liners niche?

Listings span £3.73–£7.15; the average listing price is £5.60 (sweet spot $15–$100). The average incumbent carries 2,442 reviews — the moat a new listing must climb.

airfryer silicone liners

Skip it

Prices mostly outside the sweet spot ($3.73–$7.15) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,441.94

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.60

avg listing price — sweet spot $15–$100

Market size

Bad£27K

£27K/yr · 63K searches

Price range

Bad£3.73–£7.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, airfryer silicone liners is a £27K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

airfryer silicone liners market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £28K–£34K; units × avg price
Conversion rate: 7.6%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 11.8%
Avg brand age: 24 months
Avg seller age: 211 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

PINTAUR23%
MHDCLY17%
Masgarlan13%
Dzpuhuojz10%
Diboniur8%
Yikki7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top airfryer silicone liners products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin

PINTAUR£7.154.6★7,091 rev

Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer

MHDCLY£3.734.3★99 rev

Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories

Masgarlan£6.574.6★2,381 rev

Diboniur Silicone Air Fryer Liner Square 2 Pack 8 Inch Reusable Airfryer Liners Silicone Air Fryer Accessories Airfryer Silicone Baking Tray Basket for Ninja Tower COSORI (Gray and Black)

Diboniur£5.834.5★2,052 rev

Silicone Air Fryer Liner for Ninja Air Fryer Ninja Air Fryer Accessories

Dzpuhuojz£5.114.2★3,972 rev

Newest

by launch date

Yikki 2Pack Silicone Air Fryer Liners Accessories for Ninja AF400UK AF300UK

Yikki£6.611,331 rev

3mo ago

Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer

MHDCLY£3.7399 rev

8mo ago

Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories

Masgarlan£6.572,381 rev

1y ago

Silicone Air Fryer Liners 2 Pack for Ninja Dual Zone AF400UK AF451UK AF300UK 89.5L Foodi MAX Compatible with Tower T17088 Keplin EMtronics Reusable Non-Stick Dishwasher Safe Accessories

Xaarmonex£6.68850 rev

1y ago

Diboniur Silicone Air Fryer Liner Square 2 Pack 8 Inch Reusable Airfryer Liners Silicone Air Fryer Accessories Airfryer Silicone Baking Tray Basket for Ninja Tower COSORI (Gray and Black)

Diboniur£5.832,052 rev

2y ago

What buyers say about airfryer silicone liners

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning17%

“Easy clean”

Size-Overall16%

“Fits in drawers perfectly”

Quality-Overall15%

“Good quality and easy to clean and delivery”

Frying Quality12%

“Good for my air fryer”

Advertised Vs Actual Product10%

“Does the job well”

Value For Money9%

“Good for the price”

Ease Of Use4%

“Easy to use”

Strength2%

“Great sturdy product”

Dishwasher Safe1%

“Dishwasher proof”

Efficiency1%

“Does the job well”

What buyers complain about

Size-Overall21%

“Doesnt fit”

Strength10%

“a bit flimsy”

Quality-Overall8%

“Not great quality”

Thickness8%

“Not as thick as they looked”

Ease Of Cleaning6%

“Good Concept, But Cleaning Is Challenging”

Cooking Experience3%

“Takes slightly longer cooking time”

Heating2%

“poor at conducting heat”

Thin2%

“Thin”

Heat Resistance2%

“Gets very hot”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Size-Overall71%

Strength7%

Quality-Overall5%

Thin3%

Advertised Vs Actual Product3%

Functionality-Overall2%

Smell2%

Compatibility-Overall2%

Material Quality1%

Thickness1%

Common questions

Is airfryer silicone liners profitable to sell on Amazon United Kingdom?: The niche generates £27K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (40/100).
How competitive is the airfryer silicone liners niche?: 13 brands and 19 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in airfryer silicone liners?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.9%.
When does demand for airfryer silicone liners peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the airfryer silicone liners niche?: Listings span £3.73–£7.15; the average listing price is £5.60 (sweet spot $15–$100). The average incumbent carries 2,442 reviews — the moat a new listing must climb.