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Airfryer Silicone Liners

Fail

Prices span $3.73–$7.15, mostly outside the sweet spot, so Airfryer Silicone Liners is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£27K/yr63K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
69%top-5 click share · 13 brands · 19 sellers

Flapen Score

Airfryer Silicone Liners against its category

The dotted line is the Home & Garden average. Past it, Airfryer Silicone Liners is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airfryer Silicone Liners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airfryer Silicone Liners 63K times last year and spent an estimated £27K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
7.6%
Market size, estimated
£27Ka year
Peak month
October2.0× the quietest month
Top search term
airfryer silicone liners52K searches a year

02 · Price

A sale here is worth £5.60.

Listings sell for £5.60 on average, from £3.73 to £7.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £5.60 that is £560 to £1K a year per listing.

Average price
£5.60under the $15 to $100 sweet spot
Price range
£3.73–£7.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£560–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #59 within Small Kitchen Appliances. It carries 2,442 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#59in Small Kitchen Appliances
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,442per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Airfryer Silicone Liners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

  • PINTAUR23%
  • MHDCLY17%
  • Masgarlan13%
  • Dzpuhuojz10%
  • Diboniur8%
  • Yikki7%

Demand

Airfryer Silicone Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Airfryer Silicone Liners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.10

Doesnt fit

A little bit of a tight fit

To small

Strength10%−0.11

a bit flimsy

Soo flimsy

Not sturdy

Quality-Overall8%+0.55

Not great quality

Cheap quality

Not the quality I was expecting

Thickness8%−0.08

Not as thick as they looked

thicker than normal

Thin Liners

Ease Of Cleaning6%+1.16

Good Concept, But Cleaning Is Challenging

is very hard to clean

Thin and dont clean up well

Love

Ease Of Cleaning17%+1.16

Easy clean

Very good easy to wash

easy to remove for cleaning

Size-Overall16%−0.10

Fits in drawers perfectly

They fit like a glove

Correct size

Quality-Overall15%+0.55

Good quality and easy to clean and delivery

Very nice quality and prompt delivery

Decent Quality

Frying Quality12%+1.23

Good for my air fryer

Clean frying

Great accessory for the fryer

Advertised Vs Actual Product10%+0.49

Does the job well

Just what I needed

As described

Return

0.9% Return rate 77% Fixable by listing

Size-Overall71%█▇▇▆▇▇

Doesnt fit

A little bit of a tight fit

To small

Strength7%█▇█▄█▇

a bit flimsy

Soo flimsy

Not sturdy

Quality-Overall5%▄▅▅▇▂█

Not great quality

Cheap quality

Not the quality I was expecting

Thin3%▁▅█▇█▆

Thin

Thin silicone

A little thin

Advertised Vs Actual Product3%▂▄▂█▂▃

Not as advertised

Not what expected

Not like the pictures very flimsy

FAQ

Common Airfryer Silicone Liners questions

Answered from the same tracked data.