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Airbrush Paint

Fail

Shoppers spend only $45K a year here, so Airbrush Paint is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£45K/yr79K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
58%top-5 click share · 13 brands · 31 sellers

Flapen Score

Airbrush Paint against its category

The dotted line is the Home & Garden average. Past it, Airbrush Paint is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airbrush Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airbrush Paint 79K times last year and spent an estimated £45K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
3.0%
Market size, estimated
£45Ka year
Peak month
December1.6× the quietest month
Top search term
airbrush paint53K searches a year

02 · Price

A sale here is worth £19.04.

Listings sell for £19.04 on average, from £10.43 to £28.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.04 that is £2K to £5K a year per listing.

Average price
£19.04inside the $15 to $100 sweet spot
Price range
£10.43–£28.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #277 within Painting. It carries 980 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
25.0%
Average rank
#277in Painting
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
980per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Airbrush Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

31

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

20%

  • HOMY ARTY39%
  • Roizefar14%
  • X ARTY HUB13%
  • Vallejo5%
  • LET'S RESIN5%
  • FansArriche4%

Demand

Airbrush Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Airbrush Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airbrush paint53K/yr
  • air brush paint10K/yr
  • airbrush paint set8K/yr
  • airbrush paints7K/yr

Reviews and returns

What reviews say buyers love and hate about Airbrush Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness16%−0.09

Its thick

even with thinner it doesn't work

with the thinners it means they go much farther than if they were already thinned

Paint Quality10%+1.80

Cheap paint not good for spray use

This paint is horrible

The paint it quite watery

Quality-Overall10%−0.07

Cheap

Cheap and cheerful

Complete rubbish

Value For Money5%

It's not worth getting the cheap option in this case

Total waste of money

Color5%+0.40

Not much pigment

Generally, hard to make a darker colour scheme because the brighter colours work better

was a little thin in colour. fluorescent green for example

Love

Color28%+0.40

Colours are great

Colours are great as well

Great quality colours

Paint Quality17%+1.80

Nice paint selection

The paints go on smoothly

Great paint

Value For Money13%

Worth a buy

Good value for money

Good price

Quality-Overall7%−0.07

Excellent kit

for the price, the quality is fair and reliable

Good quality

Ease Of Use5%+0.20

Easy to use

easy to apply

very handy

Return

0.5% Return rate 20% Fixable by listing

Paint Quality22%▆▅▁▁▁█

Cheap paint not good for spray use

This paint is horrible

The paint it quite watery

Color13%▁█▁█▇█

Not much pigment

Generally, hard to make a darker colour scheme because the brighter colours work better

was a little thin in colour. fluorescent green for example

Compatibility-Overall9%▆█▅▁▁▁
Functionality-Overall9%▅▁█▁▁▁
Thickness9%▁▁█▅█▁

Its thick

even with thinner it doesn't work

with the thinners it means they go much farther than if they were already thinned

FAQ

Common Airbrush Paint questions

Answered from the same tracked data.