Air Purifier
MaybeShoppers spend $4.1M a year here. But demand is soft, at -4.6% this quarter, so Air Purifier is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £4.1M/yr3.1M searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 44%top-5 click share · 22 brands · 154 sellers
Flapen Score
Air Purifier against its category
The dotted line is the Home & Garden average. Past it, Air Purifier is stronger. Inside it, weaker.
Market
The Air Purifier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Air Purifier 3.1M times last year and spent an estimated £4.1M. The top 5 brands take 72% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.1M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £4.1Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- air purifier1.8M searches a year
02 · Price
A sale here is worth £54.59.
Listings sell for £54.59 on average, from £10.13 to £158.34. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £54.59 that is £82K to £109K a year per listing.
- Average price
- £54.59inside the $15 to $100 sweet spot
- Price range
- £10.13–£158.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £82K–£109K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #48 within Heating, Cooling & Air Quality. It carries 4,543 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 3.6%
- Average rank
- #48in Heating, Cooling & Air Quality
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,543per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 10 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Air Purifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AROEVE Air Purifier for Bedroom with H13 HEPA 3-stage Filter 5W Energy Consumption Quiet 22db with Aroma Tackles Pollen Smoke Pet Fur VOCs White
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 20,395
- Age
- 1y ago
Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago
Philips Air Purifier 600 Series HEPA Covers 44m Ultra-Quiet White
- Price
- £52.85
- Rating
- 4.3/5
- Reviews
- 791
- Age
- 3y ago
Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago
MORENTO Air Purifier Bedroom Office Smoke Pet Dander Odor MR2566 1 Pack
- Price
- £30.90
- Rating
- 4.3/5
- Reviews
- 1,358
- Age
- 1y ago
Trending
90-day click momentum
Levoit HEPA Air Purifier for Bedroom Home Quiet Sleep Mode
- Price
- £37.84
- Rating
- 4.5/5
- Reviews
- 25,865
- Age
- 2mo ago
Homvana Air Purifier for Home Bedroom H13 True HEPA 6-Stage Filtration Light Adaptive Auto Mode Air cleaner 22dB Sleep Mode for Pets Allergies Smoke Dust Mold Pollen Ozone Free
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 4y ago
Philips Air Purifier 2200 Series HEPA NanoProtect + Active Carbon 109m
- Price
- £158.34
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 1y ago
Vhoiu Air Purifier for Bedroom Home Up to 600 sqft 20 dB Quiet Smokers Air Purifier With Night Light H13 HEPA Filter For Pets Dander Hair Kitchen
- Price
- £22.29
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 8mo ago
Philips Air Purifier 600 Series HEPA Covers 44m App Control White
- Price
- £66.63
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 3y ago
Newest
by launch date
LEVOIT Air Purifier for Bedroom Home Dual HEPA Filters with Aromatherapy Diffuser Quiet Sleep Mode Air Cleaner for Smoke Allergies Pet Dander 100% Ozone Free LV-H128 Gray
- Price
- £37.02
- Rating
- 4.5/5
- Reviews
- 25,865
- Age
- today
Levoit HEPA Air Purifier for Bedroom Home Quiet Sleep Mode
- Price
- £37.84
- Rating
- 4.5/5
- Reviews
- 25,865
- Age
- 2mo ago
Levoit Smart HEPA Air Purifier for Bedroom Home 258m/h 108m Core 300S
- Price
- £107.14
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 5mo ago
Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago
AIUZLK Air Purifiers for Bedroom Home with 3 Stage H13 HEPA Filter 22dB Quiet Desktop Small air Purifier with Night Light 3 Timing Suitable for Smoke Pet Dander Hair Odors.KJ80
- Price
- £22.59
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
154
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
44%
Top 20: 84%
Open market
23%
- Levoit31%
- PHILIPS18%
- AROEVE11%
- Rosekm6%
- MORENTO6%
- AIUZLK5%
Demand
Air Purifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Air Purifier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- air purifier1.8M/yr
- air purifier for bedroom359K/yr
- air purifier for home201K/yr
- hepa air purifier140K/yr
- air purifiers142K/yr
- air filter129K/yr
- hepa filter air purifier42K/yr
- air purifier hepa35K/yr
- hepa filter49K/yr
- air filter home35K/yr
Reviews and returns
What reviews say buyers love and hate about Air Purifier
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Has a funny smell straight out of the box
it smells so bad
other unwanted smells
Performance poor
Never worked
Didn't work
Can't really tell with the tube filter
It does not filter properly
well there's no filter provided
Small
Not fit for purpose
Bigger than I expected
Failed after 6 months
Broke within 2 months of usage
Stops working after sometime
Love
Very Elegant air purifier
Great Air Purifier
Great powerful air purifier
Very good build quality
Build quality is great
Very well made product
good value for money
Good value for money
Money well spent
Easy to use
easy to operate
controls are easy to use
Love my air filter
Filters well
Effective Filter
Return
2.6% Return rate 27% Fixable by listing
Performance poor
Never worked
Didn't work
Small
Not fit for purpose
Bigger than I expected
Can't really tell with the tube filter
It does not filter properly
well there's no filter provided
Has a funny smell straight out of the box
it smells so bad
other unwanted smells
not manufacturer recommended
It is a cheap product after all
I do not find the build quality to be good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Purifier questions
Answered from the same tracked data.