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Air Pump Cork Remover Wine Bottle Opener Set

Fail

Shoppers spend only $14K a year here, so Air Pump Cork Remover Wine Bottle Opener Set is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£14K/yr20K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
68%top-5 click share · 12 brands · 19 sellers

Flapen Score

Air Pump Cork Remover Wine Bottle Opener Set against its category

The dotted line is the Home & Garden average. Past it, Air Pump Cork Remover Wine Bottle Opener Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Pump Cork Remover Wine Bottle Opener Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Pump Cork Remover Wine Bottle Opener Set 20K times last year and spent an estimated £14K. The top 5 brands take 68% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
5.3%
Market size, estimated
£14Ka year
Top search term
wine opener set9K searches a year

02 · Price

A sale here is worth £13.44.

Listings sell for £13.44 on average, from £6.13 to £25.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.44 that is £0 to £1K a year per listing.

Average price
£13.44under the $15 to $100 sweet spot
Price range
£6.13–£25.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #97 within Barware. It carries 630 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
20.2%
Average rank
#97in Barware
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
630per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Air Pump Cork Remover Wine Bottle Opener Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£704£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

19

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

32%

  • Zssxysm19%
  • SumDirect18%
  • Elegear8%
  • Oypla8%
  • DYUEE7%
  • Cooko7%

Demand

Air Pump Cork Remover Wine Bottle Opener Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.3× · 7 of 12 months tracked

Search terms

Top Air Pump Cork Remover Wine Bottle Opener Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine opener set9K/yr
  • air pump cork remover wine bottle opener set8K/yr
  • air pump wine bottle opener3K/yr

Reviews and returns

What reviews say buyers love and hate about Air Pump Cork Remover Wine Bottle Opener Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.28

Doesnt work

A shame that this fails at the basic. and most important

Corkscrew failed to work

Strength15%−0.18

flimsy

flimsy and unable to perform its sole purpose

Durability13%−0.15

probably won't last too long

Didnt work on second time of using

Not durable

Quality-Overall12%

Its cheap for a reason

Absolute garbage

Ease Of Use11%+2.72

if your main goal is opening bottles easily, this one might be frustrating

It was quite difficult to get the needle to penetrate

Good so far - found it a bit tricky to get the hang of at first

Love

Ease Of Use37%+2.72

Easy to use

easy to operate

Great little machine so easy to use instead of the corkscrew

Quality-Overall15%

Good product and easy to use

Excellent product

It seems well-made

Gifting Purpose10%+0.80

It was a gift

Great gift

Great gift idea

Value For Money10%

Good value

Good value for money

Good Value for money

Advertised Vs Actual Product5%+0.30

Does the job

As described

Does what it says it does

Return

1.4% Return rate 8% Fixable by listing

Functionality-Overall63%▅▆▅▁█▄

Doesnt work

A shame that this fails at the basic. and most important

Corkscrew failed to work

Gifting Purpose8%█▁▁▁▁▁
Ease Of Use6%▁▁▁▁▁█

if your main goal is opening bottles easily, this one might be frustrating

It was quite difficult to get the needle to penetrate

Good so far - found it a bit tricky to get the hang of at first

Quality-Overall6%▁▁█▁▁▂

Its cheap for a reason

Absolute garbage

Touch/Button Controls4%▁█▁▁▁▁

FAQ

Common Air Pump Cork Remover Wine Bottle Opener Set questions

Answered from the same tracked data.