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Air Plants Uk

Fail

Demand is soft, at -29.8% this quarter, so Air Plants Uk is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£59K/yr116K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
55%top-5 click share · 12 brands · 25 sellers

Flapen Score

Air Plants Uk against its category

The dotted line is the Home & Garden average. Past it, Air Plants Uk is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Plants Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Plants Uk 116K times last year and spent an estimated £59K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
5.2%
Market size, estimated
£59Ka year
Peak month
December1.6× the quietest month
Top search term
air plants54K searches a year

02 · Price

A sale here is worth £9.89.

Listings sell for £9.89 on average, from £3.80 to £17.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.89 that is £989 to £2K a year per listing.

Average price
£9.89under the $15 to $100 sweet spot
Price range
£3.80–£17.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£989–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #323 within Plants, Seeds & Bulbs. It carries 348 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
58%
Out of stock, average day
3.1%
Average rank
#323in Plants, Seeds & Bulbs
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
348per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Air Plants Uk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

25

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 94%

Open market

7%

  • Biotope Aquatics Ltd48%
  • Flora's Florals18%
  • Craftmoor9%
  • Allterra8%
  • dutis8%
  • Growth Technology2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Air Plants Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Air Plants Uk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • air plants54K/yr
  • air plants uk indoor42K/yr
  • air plant20K/yr

Reviews and returns

What reviews say buyers love and hate about Air Plants Uk

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Plant Growth”
23%of negative reviews mention “Plant Growth”
0.9%of orders come back
“Didn't actually arrive as plants”
A buyer, on “Plant Growth”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Air Plants Uk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data