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Air Plants Uk

Fail

Demand is soft, at -29.8% this quarter, so Air Plants Uk is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£59K/yr116K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
55%top-5 click share · 12 brands · 25 sellers

Flapen Score

Air Plants Uk against its category

The dotted line is the Home & Garden average. Past it, Air Plants Uk is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Plants Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Plants Uk 116K times last year and spent an estimated £59K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
5.2%
Market size, estimated
£59Ka year
Peak month
December1.6× the quietest month
Top search term
air plants54K searches a year

02 · Price

A sale here is worth £9.89.

Listings sell for £9.89 on average, from £3.80 to £17.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.89 that is £989 to £2K a year per listing.

Average price
£9.89under the $15 to $100 sweet spot
Price range
£3.80–£17.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£989–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #323 within Plants, Seeds & Bulbs. It carries 348 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
58%
Out of stock, average day
3.1%
Average rank
#323in Plants, Seeds & Bulbs
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
348per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Air Plants Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

25

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

7%

  • Biotope Aquatics Ltd48%
  • Flora's Florals18%
  • Craftmoor9%
  • Allterra8%
  • dutis8%
  • Growth Technology2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Air Plants Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Air Plants Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air plants54K/yr
  • air plants uk indoor42K/yr
  • air plant20K/yr

Reviews and returns

What reviews say buyers love and hate about Air Plants Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth23%+1.64

Didn't actually arrive as plants

not a plant

there was no pot

Durability21%−0.38

One fell apart

Died within a week

Don't last

Size-Overall9%+0.10

Small

I received a tiny sprig

TINY plant

Quality-Overall8%+0.97

Poor quality

poor quality and arrived half dead

Poor quality: mostly dying or rotten

Advertised Vs Actual Product7%−0.09

DO NOT let the pictures fool you

Not an accurate picture

Nothing like pictures

Love

Plant Growth37%+1.64

Nice plants

the plant is doing great so far

Very healthy plants

Quality-Overall22%+0.97

Excellent quality

Good quality air plant

Good quality plants

Value For Money9%+0.77

a lot cheaper than buying from a nursery

Excellent value for money

Good price

Size-Overall8%+0.10

Good size

a good array of sizes

Good size plant and great value

Instructions/User Manual/Troubleshooting7%+0.37

helpful instructions

I followed all instructions

Followed the instructions that came with it

Return

0.9% Return rate 43% Fixable by listing

Plant Growth21%▅▂▄█▄▂

Didn't actually arrive as plants

not a plant

there was no pot

Advertised Vs Actual Product17%▂█▄▂▁▇

DO NOT let the pictures fool you

Not an accurate picture

Nothing like pictures

Size-Overall16%█▇▆▂▅▂

Small

I received a tiny sprig

TINY plant

Moist/Dry12%▄▁▃▇▁█

Do not buy this, it arrived looking dried and sick and its condition not improved

Not worth buying, so dry and brown,fell apart when I took it out the box, so just binned it

2 out of the 3 plants were wet

Color6%▁▂▂▂█▁

Not quite as bright in colour as the photos

No colour to them very dry

i never received the red one I got this one instead

FAQ

Common Air Plants Uk questions

Answered from the same tracked data.