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Air Mover

Fail

Shoppers spend only $22K a year here, so Air Mover is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£22K/yr21K searches / yr
90-day growth
+231.7%search demand this quarter
Competition
57%top-5 click share · 8 brands · 15 sellers

Flapen Score

Air Mover against its category

The dotted line is the Home & Garden average. Past it, Air Mover is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Mover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Mover 21K times last year and spent an estimated £22K. The top 5 brands take 95% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +231.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+231.7%
Conversion, latest week
1.3%
Market size, estimated
£22Ka year
Top search term
air mover12K searches a year

02 · Price

A sale here is worth £78.32.

Listings sell for £78.32 on average, from £23.04 to £162.71. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £78.32 that is £0 to £8K a year per listing.

Average price
£78.32inside the $15 to $100 sweet spot
Price range
£23.04–£162.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #42 within Heating, Cooling & Air Quality. It carries 1,330 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
8.0%
Average rank
#42in Heating, Cooling & Air Quality
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,330per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Air Mover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

3%

  • XPower62%
  • Vacmaster17%
  • Huilynsen8%
  • COSTWAY5%
  • TANGZON3%
  • Honeywell2%
  • Open — no brand owns it (2 brands, 3%)

Reviews and returns

What reviews say buyers love and hate about Air Mover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level41%−0.32

Quite noisy

Very loud

Very noisy

Size-Overall7%

It is HUGE

small in size

smaller than i thought

Quality-Overall5%+0.41

Absolute garbage

Not as good as when First purchased years ago

Build quality isnt very good unfortunately

Value For Money5%+0.92

now overpriced

tooooo expensive

Not worth the money

Strength4%+1.74

Not strong at all

not very powerful at all

not that powerful

Love

Strength19%+1.74

Strong fan too

Strong enough to tackle the heat

Sturdy

Value For Money17%+0.92

Excellent price

Decent price

Excellent value for money

Noise Level12%−0.32

Very quiet

Fairly quiet

Not noisy

Quality-Overall10%+0.41

Looks well made

Good quality fan

Excellent product

Size-Overall3%

Nice size

It certainly delivers a punch for its size

Brilliant fan quite good size it will fit anywhere good value very pleased

Return

1.1% Return rate 18% Fixable by listing

Noise Level43%▃▄▆▆██

Quite noisy

Very loud

Very noisy

Size-Overall14%▇█▆▅▄▃

It is HUGE

small in size

smaller than i thought

Functionality-Overall12%▆█▆▆▄▆
Strength10%█▃▃▂▂▃

Not strong at all

not very powerful at all

not that powerful

Defective Material/Parts5%▁▁█▇▇▅

FAQ

Common Air Mover questions

Answered from the same tracked data.