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Air Fryer Trays

Air Fryer Trays shows low returns (0.7%), but soft demand (-27.6% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 20Growth 11Conversion 67Competition 68Returns 97Price range 44Avg price 24Brand share 88Review moat 40Quality gap 58
This niche Category average

Is Air Fryer Trays profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Air Fryer Trays is a £81K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

Air Fryer Trays: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.6% over the last 90 days and 6.0% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr8K
Search volume / yr-27.6%156K
Conversion rate6.0%
Avg price£8.61

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers25 · 39
Top-5 product click share44%
Open market53%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement75%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews2,462

Top Air Fryer Trays products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 flat

Sellers

39

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

44%

Top 20: 87%

Open market

48%

  • Masgarlan16%
  • PINTAUR11%
  • BYKITCHEN7%
  • GWBSXM6%
  • Xaarmonex6%
  • Diboniur5%

Air Fryer Trays demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume156KCVR6.0%Products32Brands25Top 5 Brands47%OOS Rate5.3%Rating4.4★Reviews2,462Avg BSR#99
5K4KPrime Day '25Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Top Air Fryer Trays search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • air fryer trays35K/yr
  • air fryer basket29K/yr
  • air fryer tray17K/yr
  • silicone trays for air fryer14K/yr
  • air fryer silicone trays15K/yr
  • silicone air fryer trays13K/yr
  • air fryer trays metal11K/yr
  • air fryer baskets7K/yr
  • airfryer trays5K/yr
  • airfryer basket3K/yr

What reviews say buyers love and hate about Air Fryer Trays

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Size-Overall17%

Correct size

Quality-Overall16%

Excellent quality comes in plastic storage container

Frying Quality15%

Good for my air fryer

Ease Of Cleaning15%

Cleans easily

Value For Money9%

Good value for money

What buyers complain about

64% of reviews
Size-Overall23%

Too big

Quality-Overall9%

Flimsy and terrible quality

Strength9%

Bit flimsy,

Thickness7%

Very thin material

Ease Of Cleaning6%

Good Concept, But Cleaning Is Challenging

Air Fryer Trays return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
78%
2Strength
4%
3Quality-Overall
4%
4Compatibility-Overall
2%
5Advertised Vs Actual Product
2%

Common Air Fryer Trays questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Air Fryer Trays 51/100 on Amazon United Kingdom — Worth a look. The niche generates £81K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -27.6% over the last 90 days.
Search demand for Air Fryer Trays on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 1.7× the quietest.