air fryer trays
Worth a lookShows low returns (0.7%), but soft demand (-27.6% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.73–£23.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,462.09avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.61avg listing price — sweet spot $15–$100
Market size
Bad£81K£81K/yr · 156K searches
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, air fryer trays is a £81K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
air fryer trays market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £52K–£69K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 75%
- Out of stock
- 5.3%
- Avg brand age
- 23 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
25 flat
Sellers
39
Top-5 brand share
47%
Top 20: 95%
Top-5 click share
44%
Top 20: 87%
Open market
48%
- Masgarlan16%
- PINTAUR11%
- BYKITCHEN7%
- GWBSXM6%
- Xaarmonex6%
- Diboniur5%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -27.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×
Top air fryer trays search terms
- air fryer trays35K/yr
- air fryer basket29K/yr
- air fryer tray17K/yr
- silicone trays for air fryer14K/yr
- air fryer silicone trays15K/yr
- silicone air fryer trays13K/yr
- air fryer trays metal11K/yr
- air fryer baskets7K/yr
- airfryer trays5K/yr
- airfryer basket3K/yr
Top air fryer trays products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories
Masgarlan£6.564.6★2,349 rev
PINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin
PINTAUR£7.204.6★5,525 rev
GWBSXM Air Fryer Tray for Ninja Foodi AF300UK 6 in 1 7.6L DualZone Air Fryers Non-Stick Food Grade Air Fryer Accessories Replacement Parts Grill Pan Plate Crisper Plate Rack Dishwasher Safe
GWBSXM£22.754.3★214 rev
Silicone Air Fryer Liners 2 Pack for Ninja Dual Zone AF400UK AF451UK AF300UK 89.5L Foodi MAX Compatible with Tower T17088 Keplin EMtronics Reusable Non-Stick Dishwasher Safe Accessories
Xaarmonex£6.684.3★849 rev
Diboniur Silicone Air Fryer Liner Square 2 Pack 8 Inch Reusable Airfryer Liners Silicone Air Fryer Accessories Airfryer Silicone Baking Tray Basket for Ninja Tower COSORI (Gray and Black)
Diboniur£5.824.5★2,037 rev
Newest
by launch date
QIVORO 110 Pieces 20.5x14cm Parchment Paper Liners for Dual Air Fryer Air Fryer Accessories Non-Stick Waterproof Oil-Resistant Disposable Trays Compatible with Ninja Dual/Double Stack Air Fryer.
QIVORO£6.1522 rev
Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer
MHDCLY£3.7396 rev
PORTENTUM Rectangular Silicone Air Fryer Liners Set of 2 Reusable Foldable Trays LFGB and BPA-Free for Ninja AF300UK AF451UK AF400UK SL400UK 9.5L Tower 9L EMtronics for All 8.5-9.5 L Foodi Max
PORTENTUM£4.67949 rev
Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories
Masgarlan£6.562,349 rev
BetterWare Air Fryer Accessories Set of 2 x 23cm Rectangular Trays | Non-Stick Low Carbon Steel | Dishwasher & Freezer Safe | Compatible with Most Air Fryers | Ideal for Cooking Roasting & Baking
BetterWare£5.8042 rev
Trending
90-day click momentumQIVORO 110 Pieces 20.5x14cm Parchment Paper Liners for Dual Air Fryer Air Fryer Accessories Non-Stick Waterproof Oil-Resistant Disposable Trays Compatible with Ninja Dual/Double Stack Air Fryer.
QIVORO£6.154.4★
Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer
MHDCLY£3.734.3★
PINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin
PINTAUR£7.204.6★
Jetcloud Air Fryer Rack 3 Pcs for Ninja Stackable Air Fryer Accessories 304 Stainless Steel Air Fryer Basket Tray Multi-Layer Dehydrator Rack for Baking Roasting(rectangle)
Jetcloud£10.074.2★
Silicone Air Fryer Liners 2 Pack for Ninja Dual Zone AF400UK AF451UK AF300UK 89.5L Foodi MAX Compatible with Tower T17088 Keplin EMtronics Reusable Non-Stick Dishwasher Safe Accessories
Xaarmonex£6.684.3★
What buyers say about air fryer trays
What buyers praise and complain about, mined from review topics.What buyers love
“Correct size”
“Excellent quality comes in plastic storage container”
“Good for my air fryer”
“Cleans easily”
“Good value for money”
“Does the job well”
“Easy to use”
“Great sturdy product”
“Dishwasher proof”
“Does the job well”
What buyers complain about
“Too big”
“Flimsy and terrible quality”
“Bit flimsy,”
“Very thin material”
“Good Concept, But Cleaning Is Challenging”
“Uneven heat distribution”
“Avoid at all costs”
“Thin”
“Gets very hot”
“Found had to increase the cook time due to this”
Top return reasons
Common questions
- Is air fryer trays profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the air fryer trays niche?
- 25 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in air fryer trays?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.
- When does demand for air fryer trays peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the air fryer trays niche?
- Listings span £3.73–£23.88; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 2,462 reviews — the moat a new listing must climb.