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Air Fryer Trays

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -27.6% this quarter, so Air Fryer Trays is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£81K/yr156K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
44%top-5 click share · 25 brands · 39 sellers

Flapen Score

Air Fryer Trays against its category

The dotted line is the Home & Garden average. Past it, Air Fryer Trays is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Fryer Trays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Fryer Trays 156K times last year and spent an estimated £81K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
6.0%
Market size, estimated
£81Ka year
Peak month
January1.7× the quietest month
Top search term
air fryer trays35K searches a year

02 · Price

A sale here is worth £8.61.

Listings sell for £8.61 on average, from £3.73 to £23.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.61 that is £861 to £2K a year per listing.

Average price
£8.61under the $15 to $100 sweet spot
Price range
£3.73–£23.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£861–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #99 within Bakeware. It carries 2,462 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
5.3%
Average rank
#99in Bakeware
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,462per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Air Fryer Trays products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 flat

Sellers

39

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

44%

Top 20: 87%

Open market

48%

  • Masgarlan16%
  • PINTAUR11%
  • BYKITCHEN7%
  • GWBSXM6%
  • Xaarmonex6%
  • Diboniur5%

Demand

Air Fryer Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Air Fryer Trays search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air fryer trays35K/yr
  • air fryer basket29K/yr
  • air fryer tray17K/yr
  • silicone trays for air fryer14K/yr
  • air fryer silicone trays15K/yr
  • silicone air fryer trays13K/yr
  • air fryer trays metal11K/yr
  • air fryer baskets7K/yr
  • airfryer trays5K/yr
  • airfryer basket3K/yr

Reviews and returns

What reviews say buyers love and hate about Air Fryer Trays

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.15

Too big

To small

Doesn't fit

Quality-Overall9%+0.38

Flimsy and terrible quality

Not great quality

Not the quality I was expecting

Strength9%−0.09

Bit flimsy,

Very flimsy

Not sturdy

Thickness7%−0.07

Very thin material

thicker than normal

Not as thick as other makes

Ease Of Cleaning6%+1.07

Good Concept, But Cleaning Is Challenging

is very hard to clean

not easy to clean

Love

Size-Overall17%−0.15

Correct size

They fit like a glove

True to size

Quality-Overall16%+0.38

Excellent quality comes in plastic storage container

Decent Quality

Good quality and easy to clean and delivery

Frying Quality15%+1.71

Good for my air fryer

Clean frying

Great accessory for the fryer

Ease Of Cleaning15%+1.07

Cleans easily

Very good easy to wash

easy to remove for cleaning

Value For Money9%+0.63

Good value for money

Good Value

Amazing value

Return

0.7% Return rate 84% Fixable by listing

Size-Overall78%██████

Too big

To small

Doesn't fit

Strength4%▆██▆▇▇

Bit flimsy,

Very flimsy

Not sturdy

Quality-Overall4%▆▅▆▇▃█

Flimsy and terrible quality

Not great quality

Not the quality I was expecting

Compatibility-Overall2%▂▅█▅▇▄
Advertised Vs Actual Product2%▆▄▄█▄▆

FAQ

Common Air Fryer Trays questions

Answered from the same tracked data.