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Air Fryer Rack

Fail

Prices span $5.77–$12.28, mostly outside the sweet spot, so Air Fryer Rack is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£57K/yr145K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
56%top-5 click share · 21 brands · 34 sellers

Flapen Score

Air Fryer Rack against its category

The dotted line is the Home & Garden average. Past it, Air Fryer Rack is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Fryer Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Fryer Rack 145K times last year and spent an estimated £57K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
4.5%
Market size, estimated
£57Ka year
Peak month
January3.0× the quietest month
Top search term
air fryer rack50K searches a year

02 · Price

A sale here is worth £8.69.

Listings sell for £8.69 on average, from £5.77 to £12.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.69 that is £869 to £2K a year per listing.

Average price
£8.69under the $15 to $100 sweet spot
Price range
£5.77–£12.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£869–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #330 within Small Kitchen Appliances. It carries 542 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
15.4%
Average rank
#330in Small Kitchen Appliances
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
542per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Air Fryer Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

34

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

56%

Top 20: 96%

Open market

29%

  • PETHREE18%
  • BYKITCHEN18%
  • Pipihome12%
  • HONYAO11%
  • toijnhtk6%
  • One Emporium5%

Demand

Air Fryer Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Air Fryer Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air fryer rack50K/yr
  • airfryer rack16K/yr
  • air fryer grill rack9K/yr
  • ninja air fryer rack16K/yr
  • air fryer racks13K/yr
  • air fryer racks for dual drawer14K/yr
  • air fryer shelf10K/yr
  • air fryer rack square5K/yr
  • ninja air fryer racks for dual drawer5K/yr
  • ninja air fryer racks3K/yr

Reviews and returns

What reviews say buyers love and hate about Air Fryer Rack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.14

Bit Small

they do not fit

Bigger than I thought

Strength10%−0.07

then it's wobbly

A bit flimsy

The rack was a little flimsy

Quality-Overall8%+0.76

However, the build quality is very poor

Cheap rubbish

Flimsy & poor quality

Ease Of Cleaning8%−0.05

nightmare to clean

hard to clean

A little difficult to wash sometimes

Heating4%−0.04

The racks get very hot

which when hot the silicone feet fall off or collapse which becames a nightmare as everything is very hot

Uneven heat distribution

Love

Quality-Overall19%+0.76

Brilliant quality product, very easy to use, good size, very easy to clean, very impressed

Good item, good seller

Excellent quality

Size-Overall18%−0.14

Fit perfect

Great racks - fit perfectly

fits dual trays perfectly

Frying Quality17%+2.91

Perfect for my stack air fryer

This set of air fryer racks has been quite useful

Great to your air fryer easy to use

Ease Of Cleaning8%−0.05

Easy to clean

Cleans well after use

Cleans up really well

Advertised Vs Actual Product7%−0.02

As described

Does the job

does the job perfectly

Return

1.9% Return rate 85% Fixable by listing

Size-Overall79%▇███▇█

Bit Small

they do not fit

Bigger than I thought

Compatibility-Overall4%▄█▄▅▁▅
Functionality-Overall3%█▅▂▅▆▃
Quality-Overall2%█▂▂▁▄▃

However, the build quality is very poor

Cheap rubbish

Flimsy & poor quality

Strength2%▁▁▂▅█▄

then it's wobbly

A bit flimsy

The rack was a little flimsy

FAQ

Common Air Fryer Rack questions

Answered from the same tracked data.