Air Fryer Oven
MaybeThe top 5 brands take only 45% of clicks. But demand is soft, at -26.2% this quarter, so Air Fryer Oven is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £382K/yr463K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 34%top-5 click share · 33 brands · 147 sellers
Flapen Score
Air Fryer Oven against its category
The dotted line is the Home & Garden average. Past it, Air Fryer Oven is stronger. Inside it, weaker.
Market
The Air Fryer Oven market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Air Fryer Oven 463K times last year and spent an estimated £382K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.
- Searches, last 12 months
- 463K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £382Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- air fryer oven231K searches a year
02 · Price
A sale here is worth £87.79.
Listings sell for £87.79 on average, from £39.50 to £202.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £87.79 that is £0 to £9K a year per listing.
- Average price
- £87.79inside the $15 to $100 sweet spot
- Price range
- £39.50–£202.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #98 within Small Kitchen Appliances. It carries 1,434 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 68%
- Out of stock, average day
- 23.1%
- Average rank
- #98in Small Kitchen Appliances
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,434per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 5 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Air Fryer Oven products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LLIVEKIT 30L Air Fryer Oven XXL with Rotisserie 20 Programs/9 Accessories
- Price
- £97.87
- Rating
- 4.4/5
- Reviews
- 929
- Age
- 2y ago

HYSapientia 24L Air Fryer Oven With Rotisserie Large XXL Digital Knob 1800W 10 in 1 airfryer Countertop Convection Mini Toaster Oven electric and grill Stainless steel inner Full Accessory Set
- Price
- £111.97
- Rating
- 4.4/5
- Reviews
- 3,356
- Age
- 3y ago

Bridge Pro 30 Litre Air Fryer Oven 1800W with Rotisserie Accessory Set - Extra Large Air Fryer for Family 20 in 1 Dual Cook Smart Dial 360 Hot Air Circulation Time & Temp Control Fast Cooking
- Price
- £103.84
- Rating
- 4.4/5
- Reviews
- 542
- Age
- 3y ago

30L Air Fryer Oven with Rotisserie 1800W 18 in 1 Presets Dual-Cook Function XXXL Air Fryer 360Hot Air Circulation Technology/Digital Knob/LED Touch Panel/Timer & Temperature Control 7 Accessories
- Price
- £114.04
- Rating
- 4.5/5
- Reviews
- 7,952
- Age
- 2y ago

Chefman 5-in-1 Air Fryer Oven with Rotisserie 10L 1800W 17 Presets
- Price
- £50.98
- Rating
- 4.2/5
- Reviews
- 18,250
- Age
- 5y ago
Trending
90-day click momentum
12L Family Size Air Fryer 1800W Digital Kitchen Oven Air Roast Bake Broil Reheat Dehydrate Energy and Time Saver with 9 Pre-Sets for Oil Free & Low Fat Healthy Cooking
- Price
- £49.80
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 6mo ago

Tefal Easy Fry 15L Air Fryer Oven 9-in-1 Rotisserie Stainless Steel
- Price
- £99.00
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 6y ago

Quest 12L Air Fryer Oven with Rotisserie | Large Air Fryer 10 Presets Touch Screen & Viewing Window | 1700W 60C200C
- Price
- £58.96
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 6mo ago

Linsar - Air Fryer with Rotisserie - 12l XL Multifunctional Mini Oven - 6 Air Fryer Accessoires - Large Airfryer with Digital LED Display - Pre-Programmed Settings - up to 200C - 1700W
- Price
- £61.47
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 2y ago
![Breville Halo Rotisserie Air Fryer | Digital Extra Large Air Fryer Oven | 10 L | FryBake & Dehydrate | 2000 W | Energy Efficient | Black and Grey [VDF127]](https://m.media-amazon.com/images/I/414BKBIIN6L.jpg)
Breville Halo Rotisserie Air Fryer | Digital Extra Large Air Fryer Oven | 10 L | FryBake & Dehydrate | 2000 W | Energy Efficient | Black and Grey [VDF127]
- Price
- £64.72
- Rating
- 4.3/5
- Reviews
- 1,058
- Age
- 5y ago
Newest
by launch date
Quest 12L Air Fryer Oven with Rotisserie | Large Air Fryer 10 Presets Touch Screen & Viewing Window | 1700W 60C200C
- Price
- £58.96
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 6mo ago

12L Family Size Air Fryer 1800W Digital Kitchen Oven Air Roast Bake Broil Reheat Dehydrate Energy and Time Saver with 9 Pre-Sets for Oil Free & Low Fat Healthy Cooking
- Price
- £49.80
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 6mo ago

Fridja f77 Super Oven Pro - Premium 30L Digital LED Air Fryer Oven - 18 Intelligent Presets Rotisserie Function Easy to Clean Fast Powerful and Versatile Stainless Steel Interior Easier Cooking
- Price
- £130.94
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 8mo ago

Myssdaw 36L Air Fryer Ovens Large With Rotisserie and Grill 16 in 1 Multi Function XXL Countertop Convection Oven LED Smart Panel 7 Accessories Set Perfect For Family Cooking(1800W)
- Price
- £132.55
- Rating
- 4.0/5
- Reviews
- 104
- Age
- 8mo ago

16L Air Fry Oven with Rotisserie Large Capacity Up to 230C 9 Smart Cooking Functions Air Fry Roast Grill Bake Dehydrate & More Easy Digital Controls Countertop Oven
- Price
- £82.13
- Rating
- 4.0/5
- Reviews
- 104
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
33 rising
Sellers
147
Top-5 brand share
45%
Top 20: 91%
Top-5 click share
34%
Top 20: 78%
Open market
48%
- Breville12%
- HYSapientia11%
- Bridge Pro8%
- LLIVEKIT7%
- cookwise7%
- Chefman7%
Demand
Air Fryer Oven search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Air Fryer Oven search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- air fryer oven231K/yr
- air fryer with rotisserie22K/yr
- air fryer with shelves18K/yr
- mini oven air fryer16K/yr
- oven air fryer19K/yr
- air fryer oven with rotisserie14K/yr
- rotisserie air fryer24K/yr
- air oven18K/yr
- air fryer ovens14K/yr
- air fryer rotisserie11K/yr
Reviews and returns
What reviews say buyers love and hate about Air Fryer Oven
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after a few months
Didnt last
Broke
Big
Quite small
slightly shorter
didnt cook evenly
Doesnt cook that well
Turns off whilst cooking
Did not work
Stopped working
the power does not come on
Bad quality
the build quality is totally different
Also the build quality was not very robust
Love
best fryer I've ever had
Fantastic oven fryer
Great fryer
Easy to operate
Ease of use
easy to use controls
great value for money
Excellent Value
Money well spent
a solid build quality
Excellent Product
The trays are good quality
cooks beautifully
Cooks quickly
Cooks well
Return
2.8% Return rate 44% Fixable by listing
Big
Quite small
slightly shorter
Did not work
Stopped working
the power does not come on
No Heat
gets very hot
Overheated
Annoying buttons
Either it was fine or the button would be totally unresponsive
buttons dont do what theyre supposed to
Broke after a few months
Didnt last
Broke
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Fryer Oven questions
Answered from the same tracked data.









