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Air Fryer Oven

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -26.2% this quarter, so Air Fryer Oven is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£382K/yr463K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
34%top-5 click share · 33 brands · 147 sellers

Flapen Score

Air Fryer Oven against its category

The dotted line is the Home & Garden average. Past it, Air Fryer Oven is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Fryer Oven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Fryer Oven 463K times last year and spent an estimated £382K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
0.9%
Market size, estimated
£382Ka year
Peak month
November2.2× the quietest month
Top search term
air fryer oven231K searches a year

02 · Price

A sale here is worth £87.79.

Listings sell for £87.79 on average, from £39.50 to £202.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £87.79 that is £0 to £9K a year per listing.

Average price
£87.79inside the $15 to $100 sweet spot
Price range
£39.50–£202.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #98 within Small Kitchen Appliances. It carries 1,434 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
68%
Out of stock, average day
23.1%
Average rank
#98in Small Kitchen Appliances
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,434per listing
Listings tracked
50

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Air Fryer Oven products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

147

Est. top-5 brand share

45%

Top 20: 91%

Est. top-5 click share

34%

Top 20: 78%

Open market

48%

  • Breville12%
  • HYSapientia11%
  • Bridge Pro8%
  • LLIVEKIT7%
  • cookwise7%
  • Chefman7%

Demand

Air Fryer Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Air Fryer Oven search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • air fryer oven231K/yr
  • air fryer with rotisserie22K/yr
  • air fryer with shelves18K/yr
  • mini oven air fryer16K/yr
  • oven air fryer19K/yr
  • air fryer oven with rotisserie14K/yr
  • rotisserie air fryer24K/yr
  • air oven18K/yr
  • air fryer ovens14K/yr
  • air fryer rotisserie11K/yr

Reviews and returns

What reviews say buyers love and hate about Air Fryer Oven

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Frying Quality”
18%of negative reviews mention “Durability”
2.8%of orders come back
“Broke after a few months”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Air Fryer Oven questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data