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Air Fryer Oven

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -26.2% this quarter, so Air Fryer Oven is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£382K/yr463K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
34%top-5 click share · 33 brands · 147 sellers

Flapen Score

Air Fryer Oven against its category

The dotted line is the Home & Garden average. Past it, Air Fryer Oven is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Fryer Oven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Fryer Oven 463K times last year and spent an estimated £382K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
0.9%
Market size, estimated
£382Ka year
Peak month
November2.2× the quietest month
Top search term
air fryer oven231K searches a year

02 · Price

A sale here is worth £87.79.

Listings sell for £87.79 on average, from £39.50 to £202.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £87.79 that is £0 to £9K a year per listing.

Average price
£87.79inside the $15 to $100 sweet spot
Price range
£39.50–£202.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #98 within Small Kitchen Appliances. It carries 1,434 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
68%
Out of stock, average day
23.1%
Average rank
#98in Small Kitchen Appliances
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,434per listing
Listings tracked
50

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Air Fryer Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

147

Top-5 brand share

45%

Top 20: 91%

Top-5 click share

34%

Top 20: 78%

Open market

48%

  • Breville12%
  • HYSapientia11%
  • Bridge Pro8%
  • LLIVEKIT7%
  • cookwise7%
  • Chefman7%

Demand

Air Fryer Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Air Fryer Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air fryer oven231K/yr
  • air fryer with rotisserie22K/yr
  • air fryer with shelves18K/yr
  • mini oven air fryer16K/yr
  • oven air fryer19K/yr
  • air fryer oven with rotisserie14K/yr
  • rotisserie air fryer24K/yr
  • air oven18K/yr
  • air fryer ovens14K/yr
  • air fryer rotisserie11K/yr

Reviews and returns

What reviews say buyers love and hate about Air Fryer Oven

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.24

Broke after a few months

Didnt last

Broke

Size-Overall8%−0.02

Big

Quite small

slightly shorter

Cooking Experience5%

didnt cook evenly

Doesnt cook that well

Turns off whilst cooking

Functionality-Overall5%−0.08

Did not work

Stopped working

the power does not come on

Quality-Overall5%+0.39

Bad quality

the build quality is totally different

Also the build quality was not very robust

Love

Frying Quality20%+1.75

best fryer I've ever had

Fantastic oven fryer

Great fryer

Ease Of Use13%+0.93

Easy to operate

Ease of use

easy to use controls

Value For Money12%+0.89

great value for money

Excellent Value

Money well spent

Quality-Overall10%+0.39

a solid build quality

Excellent Product

The trays are good quality

Cooking Experience8%

cooks beautifully

Cooks quickly

Cooks well

Return

2.8% Return rate 44% Fixable by listing

Size-Overall32%▇█▇▇▆▆

Big

Quite small

slightly shorter

Functionality-Overall18%▇▇█▆▇▇

Did not work

Stopped working

the power does not come on

Heating6%█▄▄▅▄▄

No Heat

gets very hot

Overheated

Touch/Button Controls5%▃▄▄█▇▅

Annoying buttons

Either it was fine or the button would be totally unresponsive

buttons dont do what theyre supposed to

Durability3%▃▄▄▂█▆

Broke after a few months

Didnt last

Broke

FAQ

Common Air Fryer Oven questions

Answered from the same tracked data.