air fryer oven
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-26.2% this quarter) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£87.79avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£382K£382K/yr · 463K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,433.72avg incumbent reviews — the moat a new listing must climb
Price range
Okay£39.50–£202.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, air fryer oven is a £382K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
air fryer oven market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £263K–£351K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 88%
- Out of stock
- 23.1%
- Avg brand age
- 36 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
147
Top-5 brand share
45%
Top 20: 91%
Top-5 click share
34%
Top 20: 78%
Open market
48%
- Breville12%
- HYSapientia11%
- Bridge Pro8%
- LLIVEKIT7%
- cookwise7%
- Chefman7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top air fryer oven search terms
- air fryer oven231K/yr
- air fryer with rotisserie22K/yr
- air fryer with shelves18K/yr
- mini oven air fryer16K/yr
- oven air fryer19K/yr
- air fryer oven with rotisserie14K/yr
- rotisserie air fryer24K/yr
- air oven18K/yr
- air fryer ovens14K/yr
- air fryer rotisserie11K/yr
Top air fryer oven products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LLIVEKIT 30L Air Fryer Oven XXL with Rotisserie 20 Programs/9 Accessories
LLIVEKIT£97.874.4★929 rev
HYSapientia 24L Air Fryer Oven With Rotisserie Large XXL Digital Knob 1800W 10 in 1 airfryer Countertop Convection Mini Toaster Oven electric and grill Stainless steel inner Full Accessory Set
HYSapientia£111.974.4★3,356 rev
Bridge Pro 30 Litre Air Fryer Oven 1800W with Rotisserie Accessory Set - Extra Large Air Fryer for Family 20 in 1 Dual Cook Smart Dial 360 Hot Air Circulation Time & Temp Control Fast Cooking
Bridge Pro£103.844.4★542 rev
30L Air Fryer Oven with Rotisserie 1800W 18 in 1 Presets Dual-Cook Function XXXL Air Fryer 360Hot Air Circulation Technology/Digital Knob/LED Touch Panel/Timer & Temperature Control 7 Accessories
cookwise£114.044.5★7,952 rev
Chefman 5-in-1 Air Fryer Oven with Rotisserie 10L 1800W 17 Presets
Chefman£50.984.2★18,250 rev
Newest
by launch date
Quest 12L Air Fryer Oven with Rotisserie | Large Air Fryer 10 Presets Touch Screen & Viewing Window | 1700W 60C200C
Quest£58.9631 rev
12L Family Size Air Fryer 1800W Digital Kitchen Oven Air Roast Bake Broil Reheat Dehydrate Energy and Time Saver with 9 Pre-Sets for Oil Free & Low Fat Healthy Cooking
Oyajia£49.8018 rev
Fridja f77 Super Oven Pro - Premium 30L Digital LED Air Fryer Oven - 18 Intelligent Presets Rotisserie Function Easy to Clean Fast Powerful and Versatile Stainless Steel Interior Easier Cooking
FRIDJA£130.94110 rev
Myssdaw 36L Air Fryer Ovens Large With Rotisserie and Grill 16 in 1 Multi Function XXL Countertop Convection Oven LED Smart Panel 7 Accessories Set Perfect For Family Cooking(1800W)
Myssdaw£132.55104 rev
16L Air Fry Oven with Rotisserie Large Capacity Up to 230C 9 Smart Cooking Functions Air Fry Roast Grill Bake Dehydrate & More Easy Digital Controls Countertop Oven
Myssdaw£82.13104 rev
Trending
90-day click momentum12L Family Size Air Fryer 1800W Digital Kitchen Oven Air Roast Bake Broil Reheat Dehydrate Energy and Time Saver with 9 Pre-Sets for Oil Free & Low Fat Healthy Cooking
Oyajia£49.804.8★
Tefal Easy Fry 15L Air Fryer Oven 9-in-1 Rotisserie Stainless Steel
Tefal£99.004.4★
Quest 12L Air Fryer Oven with Rotisserie | Large Air Fryer 10 Presets Touch Screen & Viewing Window | 1700W 60C200C
Quest£58.964.7★
Linsar - Air Fryer with Rotisserie - 12l XL Multifunctional Mini Oven - 6 Air Fryer Accessoires - Large Airfryer with Digital LED Display - Pre-Programmed Settings - up to 200C - 1700W
Linsar£61.474.5★
![Breville Halo Rotisserie Air Fryer | Digital Extra Large Air Fryer Oven | 10 L | FryBake & Dehydrate | 2000 W | Energy Efficient | Black and Grey [VDF127]](https://m.media-amazon.com/images/I/414BKBIIN6L.jpg)
Breville Halo Rotisserie Air Fryer | Digital Extra Large Air Fryer Oven | 10 L | FryBake & Dehydrate | 2000 W | Energy Efficient | Black and Grey [VDF127]
Breville£64.724.3★
What buyers say about air fryer oven
What buyers praise and complain about, mined from review topics.What buyers love
“best fryer I've ever had”
“Easy to operate”
“great value for money”
“a solid build quality”
“cooks beautifully”
“Easy cleaning”
“Cooks great for baking”
“Love the size”
“Works s advertised”
“It heats evenly”
What buyers complain about
“Broke after a few months”
“Big”
“didnt cook evenly”
“Did not work”
“Bad quality”
“No Heat”
“Impossible to keep clean”
“Instructions a little poor”
“Annoying buttons”
“there's lots of no name brands that are cheaper”
Top return reasons
Common questions
- Is air fryer oven profitable to sell on Amazon United Kingdom?
- The niche generates £382K/yr across 50 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the air fryer oven niche?
- 33 brands and 147 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in air fryer oven?
- Top complaints mined from reviews: Durability, Size-Overall, Cooking Experience. The return rate is 2.8%.
- When does demand for air fryer oven peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the air fryer oven niche?
- Listings span £39.50–£202.66; the average listing price is £87.79 (sweet spot $15–$100). The average incumbent carries 1,434 reviews — the moat a new listing must climb.