air fryer liners square
Skip itPrices mostly outside the sweet spot ($3.33–$7.77) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,037.73avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.59avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£36K£36K/yr · 49K searches
Price range
Bad£3.33–£7.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, air fryer liners square is a £36K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 33/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
air fryer liners square market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 18.3%
- Avg brand age
- 25 months
- Avg seller age
- 227 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
3%
- Roe Tenpo68%
- BYKITCHEN17%
- Baker's Signature4%
- Vicloon3%
- Zhswlp3%
- Seaflar2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 27 weeks — -25.3% search growth over the last 90 days.Top air fryer liners square products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Roe Tenpo Air Fryer Liners 100Pcs Disposable Baking Parchment Paper Non-Stick & Greaseproof Air Fryer Accessories for Ninja ON400UK AF140UK SL300UK COSORI Tefal Russell Hobbs Air Fryer
Roe Tenpo£3.334.5★2,543 rev
Roe Tenpo Air Fryer Liners 100Pcs Disposable Baking Parchment Paper Non-Stick and Greaseproof Air Fryer Accessories for Ninja COSORI Tefal Easy Fry Mega 7.5 L Russell Hobbs XXL 8L Air Fryer
Roe Tenpo£3.354.5★2,543 rev
BYKITCHEN Air Fryer Parchment Paper Liner 50PCS Square Air Fryer Liners Disposable Greaseproof Paper Compatible with COSORI Ninja Tefal Russell Hobbs Fryers (Unbleached)
BYKITCHEN£4.924.4★13,413 rev
Roe Tenpo Air Fryer Liners 100Pcs Disposable Baking Parchment Paper Non-Stick & Greaseproof Air Fryer Accessories for Ninja AF180UK AG301UK COSORI Tefal Easy Fry Russell Hobbs Air Fryer
Roe Tenpo£3.364.5★2,543 rev
Air Fryer Liners 50Pcs 6.5 Square Non-Stick and Oil Proof for Easy Cleanup Airfryer Liners Disposable Compatible with COSORI Ninja Tefal Fryers by Bakers Signature
Baker's Signature£4.964.5★26,484 rev
Newest
by launch date
Seaflar 6.3 Inch Air Fryer Liners 100 PCS Disposable Parchment Paper BPA-Free Compatible with Ninja AF100UK Cosori 3.5L Philips HD9220 Salter
Seaflar£7.7722 rev
Air Fryer Liners 50Pcs 6.5 Square Non-Stick and Oil Proof for Easy Cleanup Airfryer Liners Disposable Compatible with COSORI Ninja Tefal Fryers by Bakers Signature
Baker's Signature£4.9626,484 rev
Vicloon 2pcs Air Fryer Silicone Pot 7.8inch Supersoft Resuable Silicone Square Air Fryer Liners Air Fryer Silicone Liner Replacement of Parchment Liner Paper Air Fryer Basket Fits Air Fryer (Grey)
Vicloon£5.171,053 rev
ONE Emporium Air Fryer Liners Reusable Greaseproof & Non-Stick Paper Trays Baking Sheets for Ninja Tower Cosori 120 Pack 16 cm
One Emporium£7.60983 rev
Roe Tenpo Air Fryer Liners 100Pcs Disposable Baking Parchment Paper Non-Stick & Greaseproof Air Fryer Accessories for Ninja ON400UK AF140UK SL300UK COSORI Tefal Russell Hobbs Air Fryer
Roe Tenpo£3.332,543 rev
Trending
90-day click momentumSeaflar 6.3 Inch Air Fryer Liners 100 PCS Disposable Parchment Paper BPA-Free Compatible with Ninja AF100UK Cosori 3.5L Philips HD9220 Salter
Seaflar£7.774.2★
ONE Emporium Air Fryer Liners Reusable Greaseproof & Non-Stick Paper Trays Baking Sheets for Ninja Tower Cosori 120 Pack 16 cm
One Emporium£7.604.5★
Roe Tenpo Air Fryer Liners 100Pcs Disposable Baking Parchment Paper Non-Stick and Greaseproof Air Fryer Accessories for Ninja COSORI Tefal Easy Fry Mega 7.5 L Russell Hobbs XXL 8L Air Fryer
Roe Tenpo£3.354.5★
Air Fryer Liners 50Pcs 6.5 Square Non-Stick and Oil Proof for Easy Cleanup Airfryer Liners Disposable Compatible with COSORI Ninja Tefal Fryers by Bakers Signature
Baker's Signature£4.964.5★
Roe Tenpo Air Fryer Liners 100Pcs Disposable Baking Parchment Paper Non-Stick & Greaseproof Air Fryer Accessories for Ninja ON400UK AF140UK SL300UK COSORI Tefal Russell Hobbs Air Fryer
Roe Tenpo£3.334.5★
What buyers say about air fryer liners square
What buyers praise and complain about, mined from review topics.What buyers love
“Great purchase for the money”
“Perfect for our microwave/air fryer”
“A fair product”
“Good fit”
“Saves a lot of cleaning”
“it does the job”
“Very easy to use”
“Not too flimsy like some”
“do a great job of keeping grease”
“do not leak”
What buyers complain about
“order the wrong size”
“not particularly thick”
“Very flimsy”
“Catch fire in air fryer”
“cook anything of much weight in there tho”
“Expensive”
“Very poor quality, very flimsy, only kept it's shape when actually in air fryer as soon as you try to lift it out it flops about because it's so flimsy & thin”
“Cuts down on cleaning”
“The only downside is that the oil tends to stay”
“Absolutely terrible, will constantly stick to everything like chicken making it hard to flip and also removes all the seasoning from one side”
Top return reasons
Common questions
- Is air fryer liners square profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the air fryer liners square niche?
- 8 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in air fryer liners square?
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 0.4%.
- What does it cost to enter the air fryer liners square niche?
- Listings span £3.33–£7.77; the average listing price is £5.59 (sweet spot $15–$100). The average incumbent carries 6,038 reviews — the moat a new listing must climb.