air fryer liners
Worth a lookShows searches that convert (17.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible£2.7M£2.7M/yr · 2.5M searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,225.35avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.09avg listing price — sweet spot $15–$100
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.28–£9.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, air fryer liners is a £2.7M/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
air fryer liners market data
- Units sold / yr
- 300K–400K
- avg 12,500–15,000/product
- Revenue / yr
- £1.8M–£2.4M
- units × avg price
- Conversion rate
- 17.6%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 25 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
20 flat
Sellers
26
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
42%
Top 20: 90%
Open market
30%
- Roe Tenpo22%
- BYKITCHEN15%
- Stone TH10%
- ENGHEK8%
- FIFHEN8%
- FEEZOM7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Top air fryer liners search terms
- air fryer liners1.7M/yr
- airfryer liners disposable131K/yr
- ninja air fryer liners206K/yr
- airfryer liners169K/yr
- air fryer paper liners38K/yr
- air fryer liner36K/yr
- air fryer liners disposable40K/yr
- air-fryer liners19K/yr
- parchment paper air fryer liners17K/yr
- air fryer liners ninja22K/yr
Top air fryer liners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Roe Tenpo Air Fryer Liners 100Pcs Disposable Baking Parchment Paper Non-Stick & Greaseproof Air Fryer Accessories for Ninja AF300UK AF400UK Salter Tower and Other Dual Zone Air Fryer
Roe Tenpo£3.284.5★2,543 rev
120Pcs Air Fryer Liners for Ninja Dual Stone TH Disposable Airfryer Parchment Paper Liners Accessories Compatible with Ninja AF300UK AF400UK SL400UK AF500UK Other Dual Zone Air Fryer
Stone TH£6.194.6★13,251 rev
BYKITCHEN Air Fryer Parchment Paper Liner 50PCS Square Air Fryer Liners Disposable Greaseproof Paper Compatible with COSORI Ninja Tefal Russell Hobbs Fryers (Unbleached)
BYKITCHEN£4.924.4★13,413 rev
150PC Air Fryer Liners for Ninja Dual FIFHEN Parchment Paper Air Fryer Liners Disposable Air Fryer AF300UK AF400UK SL400UK Accessories Compatible with Ninja Keplin Tower Other Dual Zone Air Fryer
FIFHEN£7.324.6★3,629 rev
130PC Air Fryer Liners Disposable FEEZOM Air Fryer Paper Liners for AF300UK AF400UK SL400UK Air Fryer Accessories Parchment Liners Compatible with Ninja Tower Keplin Other Dual 9.5L Air Fryer
FEEZOM£7.154.5★4,136 rev
Newest
by launch date
QIVORO 110 Pieces 20.5x14cm Parchment Paper Liners for Dual Air Fryer Air Fryer Accessories Non-Stick Waterproof Oil-Resistant Disposable Trays Compatible with Ninja Dual/Double Stack Air Fryer.
QIVORO£6.1522 rev
Xiaya 100PCS Rectangle Air Fryer Liners Disposable for Ninja Dual AF300UK AF400UK AF500UK & Tower Dual Zone Non Stick Greaseproof Paper Liners for Easy Cooking & Cleaning
Xiaya£9.13111 rev
Air Fryer Liners 50Pcs 6.5 Square Non-Stick and Oil Proof for Easy Cleanup Airfryer Liners Disposable Compatible with COSORI Ninja Tefal Fryers by Bakers Signature
Baker's Signature£4.9626,484 rev
Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories
Masgarlan£6.562,349 rev
Air Fryer Liners 100pcs Non-Stick Ninja Air Fryer Liners Disposable Compatible with Ninja Dual AF300UK AF400UK Air Fryer Accessories for Tower Salter & Other Dual Zone Fryers
Baker's Signature£5.8326,484 rev
Trending
90-day click momentumRoe Tenpo Air Fryer Liners 100Pcs Disposable Baking Parchment Paper Non-Stick & Greaseproof Air Fryer Accessories for Ninja AF300UK AF400UK Salter Tower and Other Dual Zone Air Fryer
Roe Tenpo£3.284.5★
QIVORO 110 Pieces 20.5x14cm Parchment Paper Liners for Dual Air Fryer Air Fryer Accessories Non-Stick Waterproof Oil-Resistant Disposable Trays Compatible with Ninja Dual/Double Stack Air Fryer.
QIVORO£6.154.4★
Air Fryer Liners 50Pcs 6.5 Square Non-Stick and Oil Proof for Easy Cleanup Airfryer Liners Disposable Compatible with COSORI Ninja Tefal Fryers by Bakers Signature
Baker's Signature£4.964.5★
PINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin
PINTAUR£7.204.6★
150PCS Air Fryer Liners for Ninja Dual AF300UK AF400UK SL400UK Disposable Paper Liners Accessories Airfryer Parchment Liners Compatible with Ninja Cosori Cecotec and Other Dual Zone Air Fryers
MooMeyo£5.814.5★
What buyers say about air fryer liners
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for air frying”
“The build quality is excellent”
“They fit like a glove”
“Good value for money”
“Easy Clean - Saves time”
“Does the job well”
“Ease of use”
“Great product, keeps the grease at bay”
“Great sturdy product”
“Works well”
What buyers complain about
“Don't fit”
“Very thin material”
“Not sturdy”
“poor quality, too thin and unstable”
“Expensive but”
“cooking is somewhat compromised”
“Caught fire instantly”
“Good Concept, But Cleaning Is Challenging”
“warm water not red hot”
“I could smell burning”
Top return reasons
Common questions
- Is air fryer liners profitable to sell on Amazon United Kingdom?
- The niche generates £2.7M/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the air fryer liners niche?
- 20 brands and 26 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in air fryer liners?
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 0.3%.
- When does demand for air fryer liners peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the air fryer liners niche?
- Listings span £3.28–£9.29; the average listing price is £6.09 (sweet spot $15–$100). The average incumbent carries 6,225 reviews — the moat a new listing must climb.