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59

air fryer accessories

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 9Conversion 44Competition 82Returns 97Price range 54Avg price 54Brand share 96Review moat 46Quality gap 60

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.45

avg listing price — sweet spot $15–$100

Price range

Good£4.92–£26.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£319K

£319K/yr · 734K searches

Review moat

Okay1,928.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, air fryer accessories is a £319K/yr Amazon United Kingdom market (734K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

air fryer accessories market data

Units sold / yr
20K–25K
avg 250–500/product
Revenue / yr
£249K–£311K
units × avg price
Conversion rate
3.5%
Avg BSR
#132
Page quality
0%
Prime
98%
Sponsored
91%
Out of stock
8.8%
Avg brand age
23 months
Avg seller age
179 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

63

Top-5 brand share

35%

Top 20: 81%

Top-5 click share

33%

Top 20: 76%

Open market

60%

  • MTWSJIA11%
  • BYKITCHEN7%
  • Masgarlan6%
  • Vernatti6%
  • GWYXC6%
  • Stone TH5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.2×

Top air fryer accessories search terms

  • air fryer accessories303K/yr
  • ninja air fryer accessories152K/yr
  • air fryer trays35K/yr
  • airfryer accessories39K/yr
  • ninja accessories33K/yr
  • air fryer basket29K/yr
  • air fryer tray17K/yr
  • tower air fryer accessories24K/yr
  • ninja airfryer accessories15K/yr
  • ninja dual air fryer accessories15K/yr
All search terms

Top air fryer accessories products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£10K6%£19K9%£29K12%£38K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about air fryer accessories

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“They fit like a glove”

Quality-Overall15%

“Amazing quality”

Frying Quality15%

“Great accessory for the fryer”

Ease Of Cleaning13%

“Clean easy”

Value For Money11%

“Good value for money”

Advertised Vs Actual Product9%

“Does the job well”

Ease Of Use6%

“Easy to use”

Strength2%

“Great sturdy product”

Efficiency1%

“Works well”

Dishwasher Safe1%

“Dishwasher proof”

What buyers complain about

Size-Overall23%

“Too big”

Strength9%

“Bit flimsy,”

Quality-Overall7%

“Poor quality control”

Thickness6%

“Really thin material”

Ease Of Cleaning4%

“Good Concept, But Cleaning Is Challenging”

Heating3%

“The heating element on the roof of the airfryer is quite low”

Cooking Experience2%

“Takes slightly longer cooking time”

Value For Money2%

“They were only slightly more expensive”

Handle Quality2%

“Poor quality handle”

Heat Resistance2%

“Gets very hot”

Top return reasons

Size-Overall78%
Quality-Overall4%
Strength3%
Compatibility-Overall3%
Functionality-Overall2%
Advertised Vs Actual Product2%
Thin1%
Flammable1%
Smell1%
Value For Money1%

Common questions

Is air fryer accessories profitable to sell on Amazon United Kingdom?
The niche generates £319K/yr across 46 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Worth a look (59/100).
How competitive is the air fryer accessories niche?
39 brands and 63 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in air fryer accessories?
Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.5%.
When does demand for air fryer accessories peak?
Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the air fryer accessories niche?
Listings span £4.92–£26.90; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 1,929 reviews — the moat a new listing must climb.