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Air Fryer Accessories

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -32.4% this quarter, so Air Fryer Accessories is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£319K/yr734K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
33%top-5 click share · 39 brands · 63 sellers

Flapen Score

Air Fryer Accessories against its category

The dotted line is the Home & Garden average. Past it, Air Fryer Accessories is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Fryer Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Fryer Accessories 734K times last year and spent an estimated £319K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £319K a year.

Searches, last 12 months
734K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
3.5%
Market size, estimated
£319Ka year
Peak month
January3.2× the quietest month
Top search term
air fryer accessories303K searches a year

02 · Price

A sale here is worth £12.45.

Listings sell for £12.45 on average, from £4.92 to £26.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.45 that is £3K to £6K a year per listing.

Average price
£12.45under the $15 to $100 sweet spot
Price range
£4.92–£26.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #132 within Bakeware. It carries 1,929 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
8.8%
Average rank
#132in Bakeware
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,929per listing
Listings tracked
46

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Air Fryer Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£10K£19K£29K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

63

Top-5 brand share

35%

Top 20: 81%

Top-5 click share

33%

Top 20: 76%

Open market

60%

  • MTWSJIA11%
  • BYKITCHEN7%
  • Masgarlan6%
  • Vernatti6%
  • GWYXC6%
  • Stone TH5%

Demand

Air Fryer Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Air Fryer Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air fryer accessories303K/yr
  • ninja air fryer accessories152K/yr
  • air fryer trays35K/yr
  • airfryer accessories39K/yr
  • ninja accessories33K/yr
  • air fryer basket29K/yr
  • air fryer tray17K/yr
  • tower air fryer accessories24K/yr
  • ninja airfryer accessories15K/yr
  • ninja dual air fryer accessories15K/yr

Reviews and returns

What reviews say buyers love and hate about Air Fryer Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.14

Too big

Bit Small

Doesnt fit

Strength9%−0.08

Bit flimsy,

Very flimsy

Not sturdy

Quality-Overall7%+0.64

Poor quality control

Not the quality I was expecting

Poor quality

Thickness6%−0.05

Really thin material

thicker than normal

Not as thick as they looked

Ease Of Cleaning4%+0.70

Good Concept, But Cleaning Is Challenging

is very hard to clean

Thay are ok not easy to clean

Love

Size-Overall15%−0.14

They fit like a glove

Correct size

Fits in drawers perfectly

Quality-Overall15%+0.64

Amazing quality

The build quality is excellent

The bowls themselves feel well made

Frying Quality15%+1.48

Great accessory for the fryer

Perfect for my stack air fryer

Great for frying pans, air fryers or even just coating food with egg, flour, breadcrumbs etc

Ease Of Cleaning13%+0.70

Clean easy

easy to remove for cleaning

are easy to rinse clean

Value For Money11%+0.96

Good value for money

cheaper in price

Decent price

Return

0.5% Return rate 84% Fixable by listing

Size-Overall78%▇██▇██

Too big

Bit Small

Doesnt fit

Quality-Overall4%█▆▆███

Poor quality control

Not the quality I was expecting

Poor quality

Strength3%█▆▇▇██

Bit flimsy,

Very flimsy

Not sturdy

Compatibility-Overall3%▅▃█▄▄▃
Functionality-Overall2%▄█▆▆▆▃

FAQ

Common Air Fryer Accessories questions

Answered from the same tracked data.