Air Fryer
Air Fryer shows a $10.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Air Fryer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Air Fryer is a £10.9M/yr Amazon United Kingdom market (11.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Air Fryer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.8% over the last 90 days and 1.6% of searches end in a purchase.
£10.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 50 products
Top Air Fryer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Keplin 9L Dual Zone Air Fryer - 8 in1 Cooking Functions - 2700W Energy-Saving Cooker - Extra-Large Capacity for Healthy Meals - Roast Bake Dehydrate Reheat - Family Size (9L)- 2 Years Warranty
- Price
- £42.19
- Rating
- 4.4/5
- Reviews
- 2,658
- Age
- 1y ago
Ninja Foodi Dual Zone Digital Air Fryer 2 Drawers 6-in-1 Black AF300UK
- Price
- £109.16
- Rating
- 4.8/5
- Reviews
- 18,262
- Age
- 5y ago
Midea Compact 2L Air Fryer 12 Preset Menus Adjustable Timer 80-200C Temperature Control 1150W Dishwasher-Safe Non-Stick Basket BPA-Free Space-Saving Design Ideal for Small Kitchens (Black)
- Price
- £21.58
- Rating
- 4.5/5
- Reviews
- 1,099
- Age
- 2y ago
EMtronics EMAFDD9LSL Dual Air Fryer Extra Large Family Size Double XL 9 Litre with 8 Pre-Set Menus for Oil Free & Low Fat Healthy Cooking Easy Clean Metal Interior 99-Minute Timer - Stainless Steel
- Price
- £44.37
- Rating
- 4.5/5
- Reviews
- 3,207
- Age
- 3y ago
Ninja Air Fryer PRO 4.7L Single Drawer 4-in-1 Black AF140UK
- Price
- £66.80
- Rating
- 4.8/5
- Reviews
- 879
- Age
- 2y ago
Trending
90-day click momentum
Keplin 6.3L Air Fryer with Digital Touchscreen - 8-in-1 Cooking Functions - 1700W Energy-Saving Oil-Free Cooker - 80200C Temperature Control - Roast Bake Dehydrate Reheat - 2-Year Warranty
- Price
- £33.44
- Rating
- 4.4/5
- Reviews
- 2,658
- Age
- 3mo ago
Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD
- Price
- £162.78
- Rating
- 4.7/5
- Reviews
- 457
- Age
- 1y ago
Amazon Basics 4.2L Air Fryer with Easy View Window 8 Preset Menus 1500W Black
- Price
- £33.01
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 4mo ago
Philips Air Fryer 1000 Series Dual Basket 7.1L Mega Draw or Dual 3.5L+3.5L
- Price
- £70.66
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago
Keplin 4.5L Digital Air Fryer - 8-in-1 Cooking Functions - 1430W Energy-Saving Cooker - Healthy Oil-Free Cooking - 360 Hot Air Circulation - Roast Bake Dehydrate Reheat - 2-Year Warranty
- Price
- £29.17
- Rating
- 4.4/5
- Reviews
- 2,658
- Age
- 7mo ago
Newest
by launch dateKeplin 6.3L Air Fryer with Digital Touchscreen - 8-in-1 Cooking Functions - 1700W Energy-Saving Oil-Free Cooker - 80200C Temperature Control - Roast Bake Dehydrate Reheat - 2-Year Warranty
- Price
- £33.44
- Rating
- 4.4/5
- Reviews
- 2,658
- Age
- 3mo ago
Amazon Basics 4.2L Air Fryer with Easy View Window 8 Preset Menus 1500W Black
- Price
- £33.01
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 4mo ago
Keplin 4.5L Digital Air Fryer - 8-in-1 Cooking Functions - 1430W Energy-Saving Cooker - Healthy Oil-Free Cooking - 360 Hot Air Circulation - Roast Bake Dehydrate Reheat - 2-Year Warranty
- Price
- £29.17
- Rating
- 4.4/5
- Reviews
- 2,658
- Age
- 7mo ago
Chefman 2L Mini Air Fryer PFAS-Free Nonstick Basket Digital Timer
- Price
- £32.65
- Rating
- 4.5/5
- Reviews
- 3,241
- Age
- 7mo ago
Tower Digital Single Basket Air Fryer 4L Capacity Overheat Protection 1300W Black Medium T17205AFR
- Price
- £25.41
- Rating
- 4.3/5
- Reviews
- 377
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
264
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
34%
Top 20: 67%
Open market
32%
- Ninja21%
- KEPLIN16%
- PHILIPS10%
- Tower8%
- Tefal7%
- Russell Hobbs7%
Air Fryer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top Air Fryer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- air fryer8.3M/yr
- airfryer662K/yr
- air fryers390K/yr
- tower air fryer327K/yr
- dual air fryer313K/yr
- fryers241K/yr
- double air fryer231K/yr
- small air fryer140K/yr
- airfryer oven100K/yr
- air fryer 10 litres94K/yr
What reviews say buyers love and hate about Air Fryer
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“best fryer I've ever had”
“Easy to operate”
“Great value”
“build quality appears to be good”
“Quality product perfect size for my needs”
What buyers complain about
60% of reviews“Falls apart”
“slightly shorter”
“Bad quality”
“Did not work”
“Instructions were pretty rubbish”
Air Fryer return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Air Fryer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
