Air Fryer

Shoppers searched for this 11.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10.9M a year.

Searches, last 12 months

11.4M

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

1.6%

Market size, estimated

£10.9Ma year

Peak month

November2.4× the quietest month

Top search term

air fryer8.3M searches a year

Listings sell for £61.37 on average, from £20.87 to £170.45. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At £61.37 that is £153K to £184K a year per listing.

Average price

£61.37inside the $15 to $100 sweet spot

Price range

£20.87–£170.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

2,500–3,000

Revenue per listing a year

£153K–£184K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #29 within Small Kitchen Appliances. It carries 3,562 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

82%

Out of stock, average day

7.7%

Average rank

#29in Small Kitchen Appliances

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,562per listing

Listings tracked

50

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

36 months