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Air Cooler Ice Pack

Pass

Air Cooler Ice Pack scores 78 out of 100, a Pass. Shoppers spend $78K a year here, search demand grew >1,000% this quarter, and returns run at 0.2% of orders.

Flapen Score
78
78 / 100
Top 1% of 5,777 Home & Garden niches · +27 vs the category median of 51
Market size
£78K/yr39K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
26%top-5 click share · 48 brands · 80 sellers

Flapen Score

Air Cooler Ice Pack against its category

The dotted line is the Home & Garden average. Past it, Air Cooler Ice Pack is stronger. Inside it, weaker.

78Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Cooler Ice Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Cooler Ice Pack 39K times last year and spent an estimated £78K. The top 5 brands take 37% of clicks. Flapen scores it 78 out of 100, a Pass.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.7%
Market size, estimated
£78Ka year
Top search term
air cooler ice pack28K searches a year

02 · Price

A sale here is worth £42.20.

Listings sell for £42.20 on average, from £3.99 to £132.27. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £42.20 that is £0 to £4K a year per listing.

Average price
£42.20inside the $15 to $100 sweet spot
Price range
£3.99–£132.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #108 within Heating, Cooling & Air Quality. It carries 536 reviews at 3.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
58%
Out of stock, average day
30.8%
Average rank
#108in Heating, Cooling & Air Quality
Average rating
3.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
67

04 · Newcomers

Amazon counts 13 of last year's 38 launches as successful.

38 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
13Amazon's first-year sales bar
Average brand age
24 months

Products

Top Air Cooler Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 rising

Sellers

80

Top-5 brand share

37%

Top 20: 77%

Top-5 click share

26%

Top 20: 62%

Open market

59%

  • KEPLIN10%
  • Homoyoyo10%
  • schone8%
  • RIKASM5%
  • G4GADGET5%
  • Air Pro4%

Search terms

Top Air Cooler Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air cooler ice pack28K/yr
  • ice packs for air coolers8K/yr
  • air cooler ice packs3K/yr

Reviews and returns

What reviews say buyers love and hate about Air Cooler Ice Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.13

Was more expensive than cheaper products

A bit pricey for me

Too expensive

Size-Overall16%+0.23

It is BIG

Quite small

when it arrived it is short

Quality-Overall9%+0.33

Small and flimsy not great quality I'm going to have a better look and buy better,my own fault should have known better get what you pay for

Water bottles are low quality

Not good quality

Noise Level7%−0.04

Extremely loud

it is quite noisy

Noisy

Functionality-Overall7%−0.11

Doesnt work

Not effective

wouldnt work properly

Love

Value For Money14%−0.13

Excellent value for money

Good for the price

Fair price

Quality-Overall13%+0.33

I am very impressed with build quality of this machine

The quality is solid

Brilliant quality

Size-Overall10%+0.23

Great fit

are handy size that can fit in most small places

Good size to fit small

Ease Of Use7%+0.83

It is so handy

Simple to use

are easy to clean

Advertised Vs Actual Product5%

Exactly what I expected

Better than I expected

Does exactly what it says

Return

0.2% Return rate 33% Fixable by listing

Functionality-Overall22%█▁▁▁▅▆

Doesnt work

Not effective

wouldnt work properly

Size-Overall21%▄▄█▇▃▂

It is BIG

Quite small

when it arrived it is short

Leak-Proof7%▁▁▁▁█▇

Leaks everywhere

Leaks

they leak

Advertised Vs Actual Product7%▁▁▁▁▆█

Product description is misleading

Not as advertised

False advertising

Defective Material/Parts7%▁▁▁▁▆█

FAQ

Common Air Cooler Ice Pack questions

Answered from the same tracked data.