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Air Bed

Pass

Air Bed scores 69 out of 100, a Pass. Shoppers spend $4.9M a year here, search demand grew +51.5% this quarter, and returns run at 2.6% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£4.9M/yr4.2M searches / yr
90-day growth
+51.5%search demand this quarter
Competition
46%top-5 click share · 23 brands · 77 sellers

Flapen Score

Air Bed against its category

The dotted line is the Home & Garden average. Past it, Air Bed is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Bed 4.2M times last year and spent an estimated £4.9M. The top 5 brands take 78% of clicks. Demand peaks in Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.9M a year.

Searches, last 12 months
4.2M
Growth, 90 days vs prior 90
+51.5%
Conversion, latest week
4.3%
Market size, estimated
£4.9Ma year
Peak month
August2.2× the quietest month
Top search term
inflatable mattress532K searches a year

02 · Price

A sale here is worth £27.65.

Listings sell for £27.65 on average, from £8.26 to £55.86. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £27.65 that is £83K to £111K a year per listing.

Average price
£27.65inside the $15 to $100 sweet spot
Price range
£8.26–£55.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
£83K–£111K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #17 within Home Textiles. It carries 6,348 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
82%
Out of stock, average day
4.6%
Average rank
#17in Home Textiles
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,348per listing
Listings tracked
38

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Air Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£198K£396K£594K£791K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

77

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

46%

Top 20: 83%

Open market

20%

  • Intex32%
  • Bestway22%
  • OlarHike13%
  • airzzZ8%
  • Airefina4%
  • Lopekuty2%

Demand

Air Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Air Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable mattress532K/yr
  • air bed477K/yr
  • blow up mattress399K/yr
  • double airbed345K/yr
  • air mattress367K/yr
  • airbed265K/yr
  • single airbed231K/yr
  • blow up bed243K/yr
  • air mattress double170K/yr
  • double air bed127K/yr

Reviews and returns

What reviews say buyers love and hate about Air Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.25

Broken on first use

Doesn't last

Durability is not good

Quality-Overall15%−0.03

High price for low quality

Very expensive for bad quality

Bad quality

Inflation/Deflation10%−0.13

Deflated

had deflated after a few hours

Doesn't stay inflated

Size-Overall9%−0.04

it's too big

Not fit for purpose

Smaller than described

Value For Money6%+0.43

because was not cheap at all

It maybe a bit pricey compared to others

Waste of money - Do not buy this item

Love

Comfort-Overall35%+2.79

Comfy and Sturdy

It was comfortable for what it is

Comfortable to use

Quality-Overall15%−0.03

The quality is solid

Excellent product

Quality of the mattress is very good

Value For Money10%+0.43

Good for price

Good value for money

Excellent value for money

Ease Of Use5%+0.38

Ease of use

easy to follow

easy to fold

Advertised Vs Actual Product3%

As described

Better than expected

exactly as pictured

Return

2.6% Return rate 37% Fixable by listing

Size-Overall28%▆▆██▇█

it's too big

Not fit for purpose

Smaller than described

Inflation/Deflation12%▆█▆▇▇▅

Deflated

had deflated after a few hours

Doesn't stay inflated

Comfort-Overall11%▆▇▇█▇▇

Not the most comfy bed

Not comfy

leaving me waking up uncomfortable

Functionality-Overall8%███▆▆▇
Quality-Overall5%▅▆▇▆▅█

High price for low quality

Very expensive for bad quality

Bad quality

FAQ

Common Air Bed questions

Answered from the same tracked data.