Afternoon Tea Stands
MaybeThe top 5 brands take only 47% of clicks. But demand is soft, at -45.1% this quarter, so Afternoon Tea Stands is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £161K/yr405K searches / yr
- 90-day growth
- -45.1%search demand this quarter
- Competition
- 34%top-5 click share · 34 brands · 45 sellers
Flapen Score
Afternoon Tea Stands against its category
The dotted line is the Home & Garden average. Past it, Afternoon Tea Stands is stronger. Inside it, weaker.
Market
The Afternoon Tea Stands market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Afternoon Tea Stands 405K times last year and spent an estimated £161K. The top 5 brands take 47% of clicks. Demand peaks in Mar. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.
- Searches, last 12 months
- 405K
- Growth, 90 days vs prior 90
- -45.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £161Ka year
- Peak month
- March3.5× the quietest month
- Top search term
- afternoon tea stands150K searches a year
02 · Price
A sale here is worth £13.26.
Listings sell for £13.26 on average, from £5.68 to £21.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £13.26 that is £3K to £7K a year per listing.
- Average price
- £13.26under the $15 to $100 sweet spot
- Price range
- £5.68–£21.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #177 within Dishware & Serving Pieces. It carries 280 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 89%
- Out of stock, average day
- 17.9%
- Average rank
- #177in Dishware & Serving Pieces
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 280per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Afternoon Tea Stands products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3 Tiers Cake Display Stand White Afternoon Tea Stands Plastic Square Cup Cake Fruit Dessert Party Server Plates Stands Reusable Food Serving Platter Stand for Birthday Wedding Party
- Price
- £5.69
- Rating
- 4.0/5
- Reviews
- 461
- Age
- 3y ago
NWK Pack of 2 Large Stable 3-Tier Cupcake Stand 30cm Height Plastic Cake Stand Food Round Display for Wedding Birthday Graduation Afternoon Tea Party (Silver Large)
- Price
- £10.65
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 3y ago
Fasmov 3 Pack 3 Tier Plastic Cupcake Stand Dessert Plates Cake Fruit Candy Display Tower Reusable Pastry Platter for Wedding Birthday Baby Shower Tea Party Decorations - White Pink Green
- Price
- £12.53
- Rating
- 4.2/5
- Reviews
- 627
- Age
- 3y ago
Oleegil 3 Tiers Cake Stand - 2 Pack White Afternoon Tea Stands Cup Cake Fruit Dessert Party Stands for Weddings Birthdays & Party
- Price
- £11.14
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 4mo ago
AKOLAFE 6 Pack 3 Tier Cake Stand White Cake Stand Plastic Afternoon Tea Stands Cup Cake Fruit Dessert Stand Display Cupcake Stand for Wedding Birthday Party
- Price
- £18.23
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 2y ago
Trending
90-day click momentumOleegil 3 Tiers Cake Stand - 2 Pack White Afternoon Tea Stands Cup Cake Fruit Dessert Party Stands for Weddings Birthdays & Party
- Price
- £11.14
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 4mo ago
3 Tier Cake Stand Wooden Afternoon Tea Stands Tiered Cupcake Stand for Dessert Display Wedding Birthday Party Baby Shower (Round 3 Tier Cupcake Stand)
- Price
- £13.68
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 3mo ago
Pack of 11 NWK Cake Stand Set Cupcake Stand with 3 x Two-Tier and 3 x Three-Tier Cupcake Stands 4 x Appetizer Trays 1 x Tablecloth for Birthday Bridal Baby Shower Party (White)
- Price
- £21.06
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 1y ago
Uwenkjie Wooden tray 3-layer service tray wutong wood layered cake rack for serving food party graduation wedding or birthday party picnic tray rack
- Price
- £14.64
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 1y ago
Olympia Afternoon Tea 3-Tier Stand for Plates Up To 21 cm/8.25 inch Chrome Size: 380(H) mm x 240(W) x 205(D) mm Plate Ring 15.5 cm Non-Slip Foot Bungs CL571
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 251
- Age
- 10y ago
Newest
by launch date3 Tier Cake Stand Wooden Afternoon Tea Stands Tiered Cupcake Stand for Dessert Display Wedding Birthday Party Baby Shower (Round 3 Tier Cupcake Stand)
- Price
- £13.68
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 3mo ago
Oleegil 3 Tiers Cake Stand - 2 Pack White Afternoon Tea Stands Cup Cake Fruit Dessert Party Stands for Weddings Birthdays & Party
- Price
- £11.14
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 4mo ago
ZBXSNK 5 Pcs Cake Stands Set with 2x Large 3 Tier Cupcake Stand and 3x Appetizer Trays Silver Afternoon Tea Stands Round Tiered Cake Stand for Birthday Wedding Graduation Party
- Price
- £15.14
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 7mo ago
ALEXPRE 2PCS 3 Tiers Plastic Cupcake Stand(White)
- Price
- £10.80
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
Pack of 11 NWK Cake Stand Set Cupcake Stand with 3 x Two-Tier and 3 x Three-Tier Cupcake Stands 4 x Appetizer Trays 1 x Tablecloth for Birthday Bridal Baby Shower Party (Silver)
- Price
- £21.35
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
45
Top-5 brand share
47%
Top 20: 89%
Top-5 click share
34%
Top 20: 75%
Open market
48%
- NWK16%
- SZJYG13%
- Nyxi7%
- AKOLAFE6%
- TsunNee5%
- Fasmov5%
Demand
Afternoon Tea Stands search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.5×
Search terms
Top Afternoon Tea Stands search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- afternoon tea stands150K/yr
- 3 tier cake stand48K/yr
- cake stands for afternoon tea33K/yr
- tiered cake stand36K/yr
- afternoon tea stand34K/yr
- cake stand 3 tier29K/yr
- 2 tier cake stand14K/yr
- 3 tier cake stands11K/yr
- three tier cake stand8K/yr
- 3 tier cake stands for afternoon tea8K/yr
Reviews and returns
What reviews say buyers love and hate about Afternoon Tea Stands
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too flimsy
Quite flimsy
Not sturdy
Cheap and wonky
Look very cheap
Poor quality
The most difficult part to screw on was the short handle at the top
they don't screw on properly
Couldn't use it as it wouldn't screw together properly
These are not stable atall
very wobbly and unstable connection between plates
Bit wobbly
These look far more expensive than what they are/should
Not worth the money sadly
Waste of money
Love
Easy to setup
very easy to install
Easy to assemble
Excellent quality and easy to assemble
Excellent Quality
Great quality set
Good value for money
Good value
great value for money
Brilliant stand sturdy
Quite sturdy
Sturdy enough for a full offering of cakes and sandwiches
this fits the bill perfectly
Good size - took a decent amount of cupcakes
Good sized plates
Return
2.0% Return rate 25% Fixable by listing
Cheap and wonky
Look very cheap
Poor quality
Not fit for purpose
They are all loose
Large
Too flimsy
Quite flimsy
Not sturdy
My only negative is that the hardware looks brassy gold and a bit cheap
Bit plastic
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Afternoon Tea Stands questions
Answered from the same tracked data.