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Aeropress Filter Papers

Fail

Prices span $4.74–$14.13, mostly outside the sweet spot, so Aeropress Filter Papers is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£322K/yr170K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
88%top-5 click share · 6 brands · 25 sellers

Flapen Score

Aeropress Filter Papers against its category

The dotted line is the Home & Garden average. Past it, Aeropress Filter Papers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aeropress Filter Papers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aeropress Filter Papers 170K times last year and spent an estimated £322K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

27.1% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
27.1%
Market size, estimated
£322Ka year
Peak month
January1.3× the quietest month
Top search term
aeropress filter papers142K searches a year

02 · Price

A sale here is worth £6.97.

Listings sell for £6.97 on average, from £4.74 to £14.13. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £6.97 that is £28K to £35K a year per listing.

Average price
£6.97under the $15 to $100 sweet spot
Price range
£4.74–£14.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£28K–£35K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #17 within Coffee, Tea & Espresso. It carries 3,083 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#17in Coffee, Tea & Espresso
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,083per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Aeropress Filter Papers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£97K£129K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

25

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • AeroPress52%
  • Brew Choice18%
  • Bake Choice15%
  • Yafe7%
  • Thboxes4%
  • Wosyoodo3%

Demand

Aeropress Filter Papers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Aeropress Filter Papers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aeropress filter papers142K/yr
  • aeropress filters22K/yr
  • aero press filter papers4K/yr
  • moka pot filter paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Aeropress Filter Papers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.11

Too small,

Fit not quite perfect

Tiny bit too big

Value For Money14%+1.37

These are not cheap

Expensive for a small pack

It was too expensive to keep this brand one

Quality-Overall12%+0.84

close enough and cheap

Poor quality

it still wasn't good enough

Filtration11%−0.01

it means that sometimes youll get grounds slipping around the filter

Terrible quality, water runs straight through even when using multiple filters

Not filter paper

Natural Resource Wastage4%−0.01

Waste of plastic

A waste of money

Love

Value For Money25%+1.37

Good value for money

Worth it

Good for the price

Quality-Overall18%+0.84

Overall, these filters are of good quality and great value

Excellent quality and great to find unbleached paper products

Good quality

Size-Overall17%−0.11

Good size

They fit perfectly in my AeroPress coffee maker

The fit in the basket is perfect

Filtration13%−0.01

get good quality filters

Great filters

They filter coffee well

Advertised Vs Actual Product11%+1.37

Just what I need

They Do The Job

they work exactly as hoped

Return

0.2% Return rate 70% Fixable by listing

Size-Overall67%█▇▇▄▇█

Too small,

Fit not quite perfect

Tiny bit too big

Filtration16%▁▄▁█▄▃

it means that sometimes youll get grounds slipping around the filter

Terrible quality, water runs straight through even when using multiple filters

Not filter paper

Compatibility-Overall3%▁▁▁█▁▇
Value For Money2%▁▁█▁▁▁

These are not cheap

Expensive for a small pack

It was too expensive to keep this brand one

Thickness2%▁█▁▁▁▁

FAQ

Common Aeropress Filter Papers questions

Answered from the same tracked data.