Skip to content

Aeropress Filter

Fail

Shoppers spend only $86K a year here, so Aeropress Filter is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£86K/yr49K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
68%top-5 click share · 9 brands · 33 sellers

Flapen Score

Aeropress Filter against its category

The dotted line is the Home & Garden average. Past it, Aeropress Filter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aeropress Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aeropress Filter 49K times last year and spent an estimated £86K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
15.7%
Market size, estimated
£86Ka year
Peak month
January1.3× the quietest month
Top search term
aeropress filter31K searches a year

02 · Price

A sale here is worth £11.24.

Listings sell for £11.24 on average, from £5.00 to £24.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.24 that is £3K to £6K a year per listing.

Average price
£11.24under the $15 to $100 sweet spot
Price range
£5.00–£24.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #43 within Coffee, Tea & Espresso. It carries 2,633 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#43in Coffee, Tea & Espresso
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,633per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Aeropress Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

33

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • AeroPress55%
  • Koffi11%
  • Ksywydu9%
  • Patelai7%
  • Brew Choice5%
  • CAFE CONCETTO5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Aeropress Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Aeropress Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.10

Too small,

Doesn't fit

the holes are too large

Value For Money16%+0.92

Perhaps a bit pricey for what it is

These are not cheap

Expensive for what it is

Quality-Overall8%

Absolutely rubbish

These are very poor quality

Rubbish

Leak-Proof6%

Leaks

if not carefully fitted it may leak some coffee granules

water falls straight through

Filtration6%+1.34

You wont get the crema if used with a metal filter

it means that sometimes youll get grounds slipping around the filter

Terrible quality, water runs straight through even when using multiple filters

Love

Filtration18%+1.34

It does a great job at filtering my coffee is perfect every time

get good quality filters

Great filter

Size-Overall16%−0.10

Fits well

They fit perfectly in my AeroPress coffee maker

Overall, though, it does the job well, just a small tweak in sizing would make it perfect

Value For Money13%+0.92

Worth it

a good price on Amazon

Good value for money

Quality-Overall11%

Overall, these filters are of good quality and great value

No complaints

Quality is great

Ease Of Cleaning7%+0.82

it is easy to rinse

Easy to use and clean

The fit and seal are as good as the provided cap and it is easy to rinse clean

Return

0.3% Return rate 41% Fixable by listing

Size-Overall34%█▆▆▅▅▇

Too small,

Doesn't fit

the holes are too large

Filtration19%▁▃▄▆▇█

You wont get the crema if used with a metal filter

it means that sometimes youll get grounds slipping around the filter

Terrible quality, water runs straight through even when using multiple filters

Functionality-Overall11%█▆▃▁█▃
Quality-Overall6%▁▅▇▆█▅

Absolutely rubbish

These are very poor quality

Rubbish

Compatibility-Overall6%▁▁▅█▅▄

FAQ

Common Aeropress Filter questions

Answered from the same tracked data.