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Advent Candle

Fail

Demand is soft, at -79.1% this quarter, so Advent Candle is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£44K/yr265K searches / yr
90-day growth
-79.1%search demand this quarter
Competition
71%top-5 click share · 7 brands · 31 sellers

Flapen Score

Advent Candle against its category

The dotted line is the Home & Garden average. Past it, Advent Candle is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Advent Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Advent Candle 265K times last year and spent an estimated £44K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-79.1%
Conversion, latest week
1.8%
Market size, estimated
£44Ka year
Peak month
November416.7× the quietest month
Top search term
advent candle147K searches a year

02 · Price

A sale here is worth £9.29.

Listings sell for £9.29 on average, from £4.96 to £20.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.29 that is £2K to £5K a year per listing.

Average price
£9.29under the $15 to $100 sweet spot
Price range
£4.96–£20.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #734 within Candles & Holders. It carries 1,018 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
89%
Out of stock, average day
22.8%
Average rank
#734in Candles & Holders
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,018per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Advent Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

31

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Alison Gardiner36%
  • The Christian Candle Company17%
  • Vermont Christmas Company12%
  • Advent Candle11%
  • F.A. Dumont9%
  • Church Supply8%
  • Open — no brand owns it (1 brand, 6%)

Demand

Advent Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 416.7×

Search terms

Top Advent Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advent candle147K/yr
  • advent candles55K/yr
  • christmas advent candles10K/yr
  • advent candles christmas24K/yr
  • christmas advent candle7K/yr
  • advent candle 202523K/yr

Reviews and returns

What reviews say buyers love and hate about Advent Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money33%

Great value for money

Durability33%

lasted well

Brightness/Shine/Glow17%

Great quality Christmas advent candles - so pretty

Fun/Entertainment Experience17%

Advent candles for festive fun

Return

1.0% Return rate 50% Fixable by listing

Functionality-Overall50%▁▁▁█▁▁
Advertised Vs Actual Product50%█▁▁▁▁▁

FAQ

Common Advent Candle questions

Answered from the same tracked data.