Advent Candle
FailDemand is soft, at -79.1% this quarter, so Advent Candle is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £44K/yr265K searches / yr
- 90-day growth
- -79.1%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 31 sellers
Flapen Score
Advent Candle against its category
The dotted line is the Home & Garden average. Past it, Advent Candle is stronger. Inside it, weaker.
Market
The Advent Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Advent Candle 265K times last year and spent an estimated £44K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 265K
- Growth, 90 days vs prior 90
- -79.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £44Ka year
- Peak month
- November416.7× the quietest month
- Top search term
- advent candle147K searches a year
02 · Price
A sale here is worth £9.29.
Listings sell for £9.29 on average, from £4.96 to £20.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.29 that is £2K to £5K a year per listing.
- Average price
- £9.29under the $15 to $100 sweet spot
- Price range
- £4.96–£20.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #734 within Candles & Holders. It carries 1,018 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 89%
- Out of stock, average day
- 22.8%
- Average rank
- #734in Candles & Holders
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,018per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Advent Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alison Gardiner Holly and Ivy Wax Christmas Advent Dinner Candle 12 Hours Burn Time 29.5cm
- Price
- £6.84
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 10y ago

The Christian Candle Company - Names of Jesus Advent Candle - Isaiah 9:6
- Price
- £4.96
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 12mo ago

Traditional Advent Candle Set - Set of 4 Candles
- Price
- £6.68
- Rating
- 4.6/5
- Reviews
- 7,123
- Age
- 13y ago

Advent Candle Advent Pyramid Christmas Candle
- Price
- £5.86
- Rating
- 3.7/5
- Reviews
- 1,145
- Age
- 13y ago

1x12 Christmas Advent Candles - Set of 6
- Price
- £20.23
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 10y ago
Trending
90-day click momentum
The Christian Candle Company - Names of Jesus Advent Candle - Isaiah 9:6
- Price
- £4.96
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 12mo ago

Alison Gardiner Christmas Trees Advent Pillar Candle Unscented Wax Christmas Countdown 70hr Burn Handmade in UK Festive Candle for Table Mantelpiece & Seasonal Décor
- Price
- £12.49
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 1y ago

White Hollybush Advent Pillar Candle 3 Christmas Countdown Candle 70hr Burn Festive Candle for Table Mantelpiece & Seasonal Décor
- Price
- £5.59
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

1x12 Christmas Advent Candles - Set of 6
- Price
- £20.23
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 10y ago

Traditional Advent Candle Set - Set of 4 Candles
- Price
- £6.68
- Rating
- 4.6/5
- Reviews
- 7,123
- Age
- 13y ago
Newest
by launch date
White Hollybush Advent Pillar Candle 3 Christmas Countdown Candle 70hr Burn Festive Candle for Table Mantelpiece & Seasonal Décor
- Price
- £5.59
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

The Christian Candle Company - Names of Jesus Advent Candle - Isaiah 9:6
- Price
- £4.96
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 12mo ago

Alison Gardiner Christmas Trees Advent Pillar Candle Unscented Wax Christmas Countdown 70hr Burn Handmade in UK Festive Candle for Table Mantelpiece & Seasonal Décor
- Price
- £12.49
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 1y ago

Alison Gardiner Winter Wildlife Advent Pillar Candle Unscented Wax Christmas Countdown 70hr Burn Handmade in UK Festive Candle for Table Mantelpiece & Seasonal Décor
- Price
- £12.14
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 1y ago

Set of 3 Christmas Advent Candles 15cm - Red White Ivory
- Price
- £8.80
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
31
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Alison Gardiner36%
- The Christian Candle Company17%
- Vermont Christmas Company12%
- Advent Candle11%
- F.A. Dumont9%
- Church Supply8%
- Open — no brand owns it (1 brand, 6%)
Demand
Advent Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 416.7×
Search terms
Top Advent Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- advent candle147K/yr
- advent candles55K/yr
- christmas advent candles10K/yr
- advent candles christmas24K/yr
- christmas advent candle7K/yr
- advent candle 202523K/yr
Reviews and returns
What reviews say buyers love and hate about Advent Candle
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Great value for money
lasted well
Great quality Christmas advent candles - so pretty
Advent candles for festive fun
Return
1.0% Return rate 50% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Advent Candle questions
Answered from the same tracked data.









