Is adult colouring books for women profitable to sell on Amazon United Kingdom?

The niche generates £239K/yr across 19 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (45/100).

How competitive is the adult colouring books for women niche?

17 brands and 32 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in adult colouring books for women?

Top complaints mined from reviews: Durability, Color, Value For Money. The return rate is 0.4%.

What does it cost to enter the adult colouring books for women niche?

Listings span £3.69–£13.10; the average listing price is £8.75 (sweet spot $15–$100). The average incumbent carries 657 reviews — the moat a new listing must climb.

adult colouring books for women

Skip it

Prices mostly outside the sweet spot ($3.69–$13.10) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good656.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay£239K

£239K/yr · 498K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.75

avg listing price — sweet spot $15–$100

Growth

Bad-39.9%

90-day search growth — must beat 0% to launch

Price range

Bad£3.69–£13.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, adult colouring books for women is a £239K/yr Amazon United Kingdom market (498K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

adult colouring books for women market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: £219K–£263K; units × avg price
Conversion rate: 5.5%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 12.6%
Avg brand age: 18 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

27%

Mitoymia14%
Asten14%
bzbee13%
pobuu11%
WSICSE11%
FUNLAVIE10%

Demand

Weekly Amazon search volume, last 25 weeks — -39.9% search growth over the last 90 days.

Open Trend

Top adult colouring books for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mitoymia 24 Dual Tip Colouring pens Colouring Books for Felt Tips for Adults and kids or children coloured drawing brush pens art pens Set markers

Mitoymia£5.644.5★2,052 rev

Adult Colouring Book: Stress Relief Colouring Books for Adults Relaxation with with 30 Pattern Included Mandalas Inspirational Flower Spiral Colouring Pad Thick Paper Gift for Women Men

Asten£8.244.6★260 rev

Styloo Adult Colouring Books 180 Designs 3-Book Series 1

bzbee£7.714.3★539 rev

7×8.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Gift

WSICSE£10.584.5★62 rev

Pobuu 3 Pack Adult Colouring Book 60 Page Mandalas Animal & Flower Patterns Spiral Bound Colouring Books for Adults Relaxation Anxiety Relief Gifts for Women

pobuu£13.104.6★154 rev

Newest

by launch date

Elfew Women Colouring Books for Adult 35 Pages Mindfulness Butterfly & Flower Design for Adult Stress Relief and Relaxation Colouring Books for Women Spiral Bound Colouring (21.5x21.5CM)

Elfew£8.1753 rev

3mo ago

Zylota Adult Colouring Book Spiral Bound Coloring Books for Adults Relaxation 30 Patterns Included Mandala Animal Flowers Anxiety Relief Gifts for Women

Zylota£9.201 rev

4mo ago

Kalysky Adult Coloring Book - 30 Unique Flowers Patterns and Designs Coloring Book for Adults Relaxation and Stress Relief Spiral Bound Adult Coloring Books for Women Thick Smooth Paper(120gsm)

Kalysky£8.1538 rev

4mo ago

Pobuu Mandalas Colouring Books for Adults Unique Mandala Pattern for Relaxation Adults Colouring Book Spiral Bound Relaxing Colouring Books for Women

pobuu£7.69154 rev

6mo ago

Adult Flower Coloring Book for Women 46 Beautiful Floral Designs Stress Relief Adult Coloring Book Mindfulness Coloring Book Mandala & Flower Coloring Pages Creative Watercolor Workbook

Gemdoit£8.9416 rev

6mo ago

What buyers say about adult colouring books for women

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“The colours are vibrant”

Quality-Overall15%

“Highly Recommended: Beautiful Patterns and Great Quality”

Value For Money12%

“Good Value”

Nib/Tip Quality5%

“Lovely having the choice of nibs”

Pen/Pencil Quality4%

“Decent pens”

Fun/Entertainment Experience3%

“Lovely set, lots of hours of entertainment”

Design-Overall3%

“Great designs”

Ease Of Use3%

“Very easy to use”

Advertised Vs Actual Product2%

“Does the job”

Gifting Purpose2%

“great gift for my friend”

What buyers complain about

Durability13%

“Lid on one of the pens has broke after being used once so now it doesn't stay on the pen”

Color10%

“Some of the colours dont really correspond with the colours on the lids”

Value For Money9%

“Bit expensive for what it is”

Quality-Overall6%

“I have mixed reviews”

Thickness5%

“the pens are quite thick and they bleed”

Functionality-Overall5%

“Pens dont work”

Nib/Tip Quality4%

“Shame that a few pens have poor nib quality”

Moist/Dry3%

“they dried up”

Strength3%

“Flimsy and very small”

Leak-Proof3%

“not leak proof”

Top return reasons

Quality-Overall16%

Functionality-Overall13%

Color8%

Dry/Empty Ink8%

Size-Overall6%

Advertised Vs Actual Product6%

Display Colors4%