Adult Colouring Books for Women

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.

Searches, last 12 months

498K

Growth, 90 days vs prior 90

-39.9%

Conversion, latest week

5.5%

Market size, estimated

£239Ka year

Top search term

adult colouring books for women483K searches a year

Listings sell for £8.75 on average, from £3.69 to £13.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £8.75 that is £11K to £13K a year per listing.

Average price

£8.75under the $15 to $100 sweet spot

Price range

£3.69–£13.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

£11K–£13K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #119 within Paper & Paper Crafts. It carries 657 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

12.6%

Average rank

#119in Paper & Paper Crafts

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

657per listing

Listings tracked

19

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

18 months