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Adult Colouring Books for Women

prices mostly outside the sweet spot ($3.69–$13.10) — Adult Colouring Books for Women doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 45Growth 5Conversion 62Competition 39Returns 98Price range 0Avg price 24Brand share 71Review moat 71Quality gap 40
This niche Category average

Is Adult Colouring Books for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Adult Colouring Books for Women is a £239K/yr Amazon United Kingdom market (498K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 45/100.

Adult Colouring Books for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.9% over the last 90 days and 5.5% of searches end in a purchase.

£239K

revenue / yr

Units sold / yr30K
Search volume / yr-39.9%498K
Conversion rate5.5%
Avg price£8.75

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers17 · 32
Top-5 product click share61%
Open market37%
Avg brand age18 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement89%
New entrants (1y)8· 0 succeeded
Avg rating4.5★
Avg reviews657

Top Adult Colouring Books for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

32

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

27%

  • Mitoymia14%
  • Asten14%
  • bzbee13%
  • pobuu11%
  • WSICSE11%
  • FUNLAVIE10%

Adult Colouring Books for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume498KCVR5.5%Products19Brands17Top 5 Brands63%OOS Rate12.6%Rating4.5★Reviews657Avg BSR#119
9K7KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

What reviews say buyers love and hate about Adult Colouring Books for Women

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Color32%

The colours are vibrant

Quality-Overall15%

Highly Recommended: Beautiful Patterns and Great Quality

Value For Money12%

Good Value

Nib/Tip Quality5%

Lovely having the choice of nibs

Pen/Pencil Quality4%

Decent pens

What buyers complain about

60% of reviews
Durability13%

Lid on one of the pens has broke after being used once so now it doesn't stay on the pen

Color10%

Some of the colours dont really correspond with the colours on the lids

Value For Money9%

Bit expensive for what it is

Quality-Overall6%

I have mixed reviews

Thickness5%

the pens are quite thick and they bleed

Adult Colouring Books for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
16%
2Functionality-Overall
13%
3Color
8%
4Dry/Empty Ink
8%
5Size-Overall
6%

Common Adult Colouring Books for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adult Colouring Books for Women 45/100 on Amazon United Kingdom — Skip it. The niche generates £239K/yr across 19 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -39.9% over the last 90 days.
Adult Colouring Books for Women buyers on Amazon United Kingdom complain most about Durability, Color, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.