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Adult Card Games

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $38K a year here, so Adult Card Games is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£38K/yr112K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
42%top-5 click share · 32 brands · 208 sellers

Flapen Score

Adult Card Games against its category

The dotted line is the Home & Garden average. Past it, Adult Card Games is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adult Card Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Adult Card Games 112K times last year and spent an estimated £38K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
3.5%
Market size, estimated
£38Ka year
Peak month
December19.6× the quietest month
Top search term
adult card games85K searches a year

02 · Price

A sale here is worth £9.54.

Listings sell for £9.54 on average, from £3.47 to £24.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.54 that is £0 to £954 a year per listing.

Average price
£9.54under the $15 to $100 sweet spot
Price range
£3.47–£24.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£954
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #139 within Party Supplies. It carries 7,337 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#139in Party Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,337per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Adult Card Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

208

Top-5 brand share

42%

Top 20: 89%

Top-5 click share

42%

Top 20: 82%

Open market

54%

  • F**k. The Game10%
  • Mattel Games9%
  • Boxer Gifts8%
  • TDC Games8%
  • Ginger Fox5%
  • Big Potato5%

Demand

Adult Card Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.6×

Search terms

Top Adult Card Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adult card games85K/yr
  • two player travel games7K/yr
  • kids card game8K/yr
  • card games kids6K/yr
  • two player game5K/yr
  • card+games2K/yr

Reviews and returns

What reviews say buyers love and hate about Adult Card Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.05

Bad quality control

Low Quality Cards

Bad quality

Value For Money11%−0.02

I think that it's a little on the pricey side

Cheaper where else

Not worth the price

Size-Overall8%−0.02

Everything doesn't fit in the bag

The tiles are smaller than standard

Quite small

Fun/Entertainment Experience7%+3.96

Not as fun as looked

We got bored after just one game

Boring

Instructions/User Manual/Troubleshooting4%

Takes a little time to learn the rules

Like all games the instructions make it sound more complicated than it is

Instructions could be clearer

Love

Fun/Entertainment Experience57%+3.96

Fun family game

Fun game

Fun for all

Ease Of Use10%+0.17

Easy to use

Easy game

Easy to learn

Trivia Games6%+0.27

Great game for family fun

A great quiz card game that all the family can play

Great game for all the family so much fun

Quality-Overall5%−0.05

Excellent quality

The cards are good quality

good quality cards

Value For Money4%−0.02

Excellent price

Value for money

Great value for money

Return

0.5% Return rate 21% Fixable by listing

Gifting Purpose20%█▆▇▅▆▇
Quality-Overall13%▄▇▅▅█▅

Bad quality control

Low Quality Cards

Bad quality

Size-Overall12%▃█▄█▃▅

Everything doesn't fit in the bag

The tiles are smaller than standard

Quite small

Product Condition8%█▇▇▅█▄
Value For Money6%▄▂▂▄▂█

I think that it's a little on the pricey side

Cheaper where else

Not worth the price

FAQ

Common Adult Card Games questions

Answered from the same tracked data.