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A5 Sketchbook

Fail

Prices span $2.31–$13.12, mostly outside the sweet spot, so A5 Sketchbook is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£137K/yr222K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
45%top-5 click share · 23 brands · 29 sellers

Flapen Score

A5 Sketchbook against its category

The dotted line is the Home & Garden average. Past it, A5 Sketchbook is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A5 Sketchbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A5 Sketchbook 222K times last year and spent an estimated £137K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
9.9%
Market size, estimated
£137Ka year
Peak month
December1.5× the quietest month
Top search term
a5 sketchbook92K searches a year

02 · Price

A sale here is worth £6.27.

Listings sell for £6.27 on average, from £2.31 to £13.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.27 that is £2K to £3K a year per listing.

Average price
£6.27under the $15 to $100 sweet spot
Price range
£2.31–£13.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #77 within Paper & Paper Crafts. It carries 1,512 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#77in Paper & Paper Crafts
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,512per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top A5 Sketchbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

29

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

45%

Top 20: 86%

Open market

31%

  • WSICSE24%
  • KINSPORY12%
  • STATIONERY ISLAND12%
  • String & Space9%
  • Hawksbill7%
  • Artgecko5%

Demand

A5 Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top A5 Sketchbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a5 sketchbook92K/yr
  • sketchbook a541K/yr
  • sketch book a523K/yr
  • a5 sketch pad16K/yr
  • sketch book a5+13K/yr
  • a5 sketch book10K/yr
  • sketch pad a510K/yr
  • a5 drawing pad8K/yr
  • a5 sketchbook hardback6K/yr
  • drawing pad a54K/yr

Reviews and returns

What reviews say buyers love and hate about A5 Sketchbook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.61

which is less than ideal

Not as good as previous reviews suggest

Low quality

Thickness13%−0.05

and are just slightly thicker than printer paper

Not thick enough

not the thickest paper

Color9%−0.06

Not pure white

Colour totally different

The colour is so different to the picture

Size-Overall8%−0.03

NOT fit for purpose

It's quite small

They are small

Advertised Vs Actual Product7%+0.36

This item is not like what have been said in picture and quality

not two as shown

Love

Drawing Experience25%+0.76

still a good pad for anyone interested in drawing

Great for drawing

Good quality sketch pad

Quality-Overall16%+0.61

Very good quality sketch pads

Amazing quality

no issues with product

Size-Overall16%−0.03

small enough to take with you

just the size

Great size for fitting into a backpack

Value For Money12%+1.39

the price is reasonable

Great value

Great price too

Advertised Vs Actual Product5%+0.36

As described

really like this says what it does

Just what I needed

Return

0.4% Return rate 68% Fixable by listing

Size-Overall60%▆▅▄▇██

NOT fit for purpose

It's quite small

They are small

Quality-Overall13%▂▂█▂▃▂

which is less than ideal

Not as good as previous reviews suggest

Low quality

Paper Quality8%▁█▄▃▁▃

Paper really thin

Advertised Vs Actual Product4%█▅▇▁█▃

This item is not like what have been said in picture and quality

not two as shown

Thickness4%▁█▁▄▄▁

and are just slightly thicker than printer paper

Not thick enough

not the thickest paper

FAQ

Common A5 Sketchbook questions

Answered from the same tracked data.