Skip to content

A5 Sketchbook

prices mostly outside the sweet spot ($2.31–$13.12) — A5 Sketchbook doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 30Growth 22Conversion 87Competition 67Returns 98Price range 0Avg price 17Brand share 69Review moat 50Quality gap 24
This niche Category average

Is A5 Sketchbook profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, A5 Sketchbook is a £137K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

A5 Sketchbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.0% over the last 90 days and 9.9% of searches end in a purchase.

£137K

revenue / yr

Units sold / yr20K
Search volume / yr-5.0%222K
Conversion rate9.9%
Avg price£6.27

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers23 · 29
Top-5 product click share45%
Open market36%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement87%
New entrants (1y)6· 1 succeeded
Avg rating4.6★
Avg reviews1,512

Top A5 Sketchbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

29

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

45%

Top 20: 86%

Open market

31%

  • WSICSE24%
  • KINSPORY12%
  • STATIONERY ISLAND12%
  • String & Space9%
  • Hawksbill7%
  • Artgecko5%

A5 Sketchbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume222KCVR9.9%Products38Brands23Top 5 Brands64%OOS Rate8.9%Rating4.6★Reviews1,512Avg BSR#77
6K4KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Top A5 Sketchbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • a5 sketchbook92K/yr
  • sketchbook a541K/yr
  • sketch book a523K/yr
  • a5 sketch pad16K/yr
  • sketch book a5+13K/yr
  • a5 sketch book10K/yr
  • sketch pad a510K/yr
  • a5 drawing pad8K/yr
  • a5 sketchbook hardback6K/yr
  • drawing pad a54K/yr

What reviews say buyers love and hate about A5 Sketchbook

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Drawing Experience25%

still a good pad for anyone interested in drawing

Quality-Overall16%

Very good quality sketch pads

Size-Overall16%

small enough to take with you

Value For Money12%

the price is reasonable

Advertised Vs Actual Product5%

As described

What buyers complain about

66% of reviews
Quality-Overall13%

which is less than ideal

Thickness13%

and are just slightly thicker than printer paper

Color9%

Not pure white

Size-Overall8%

NOT fit for purpose

Advertised Vs Actual Product7%

This item is not like what have been said in picture and quality

A5 Sketchbook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Quality-Overall
13%
3Paper Quality
8%
4Advertised Vs Actual Product
4%
5Thickness
4%

Common A5 Sketchbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores A5 Sketchbook 49/100 on Amazon United Kingdom — Skip it. The niche generates £137K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -5.0% over the last 90 days.
Search demand for A5 Sketchbook on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.5× the quietest.