Is a5 sketchbook profitable to sell on Amazon United Kingdom?

The niche generates £137K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (49/100).

How competitive is the a5 sketchbook niche?

23 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in a5 sketchbook?

Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 0.4%.

When does demand for a5 sketchbook peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the a5 sketchbook niche?

Listings span £2.31–£13.12; the average listing price is £6.27 (sweet spot $15–$100). The average incumbent carries 1,512 reviews — the moat a new listing must climb.

a5 sketchbook

Skip it

Prices mostly outside the sweet spot ($2.31–$13.12) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,512.24

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£137K

£137K/yr · 222K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.27

avg listing price — sweet spot $15–$100

Price range

Bad£2.31–£13.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, a5 sketchbook is a £137K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

a5 sketchbook market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £94K–£125K; units × avg price
Conversion rate: 9.9%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 8.9%
Avg brand age: 45 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

45%

Top 20: 86%

Open market

31%

WSICSE24%
KINSPORY12%
STATIONERY ISLAND12%
String & Space9%
Hawksbill7%
Artgecko5%

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -5.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top a5 sketchbook search terms

a5 sketchbook92K/yr -1.6%7.0% conv.
sketchbook a541K/yr -4.3%5.5% conv.
sketch book a523K/yr -15.0%8.4% conv.
a5 sketch pad16K/yr -13.6%9.5% conv.
sketch book a5+13K/yr -8.7%7.4% conv.
a5 sketch book10K/yr +5.5%7.9% conv.
sketch pad a510K/yr -7.1%12.2% conv.
a5 drawing pad8K/yr -8.9%8.8% conv.
a5 sketchbook hardback6K/yr -11.2%8.0% conv.
drawing pad a54K/yr +25.5%8.3% conv.

All search terms

Top a5 sketchbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

A5 Sketchbook Spiral Hardcover Sketch Book 160gsm Thick Paper Art Book Drawing Pad for Sketching Art Projects 60 Sheets / 120 Pages Sketch Pad A5 for Artists

WSICSE£6.584.8★430 rev

A5 Sketchbook 60 Sheets 200GSM Paper Black Hardcover 14.8 x 21 cm

WSICSE£8.084.5★231 rev

A5 Sketch Book for Artists Hardcover 200GSM Very Thick Paper Sketchbook Pad Art Book Spiral Bound for Artists and Children Drawing Book 40 Sheets / 80 Pages

String & Space£7.764.7★6,004 rev

KINSPORY Hardcover Cloth Sketchbook Sketch Pad 100 Pages (50 Sheets) 150gsm Professional Perforated Sketch Paper Travel Drawing Pad for Artists Adult Teens (Black A5)

KINSPORY£4.364.5★181 rev

Hawksbill A5 Black Sketchbook 40 Sheets / 80 Pages Hardcover Sketch Book Spiral Bound 150GSM Sketchpad Premium Catridge Paper for Home Uni College School & Office Use

Hawksbill£4.034.6★332 rev

Newest

by launch date

4 Pack A5 Sketchbooks Top Spiral 30 Sheets 100gsm Acid-Free

WSICSE£7.7140 rev

5mo ago

KINSPORY Sketchbook A5 Sketch Pad - 21 x 14.8 cm 100 Pages (50 Sheets) 100gsm Acid-Free Art Drawing Pad Spiral Bound Drawing Paper Painting Writing Sketching Pad for Kids Adult Teens Girls Boys

KINSPORY£3.301,278 rev

6mo ago

A5 Sketchbook Set Premium Art Pad Drawing Pad 60 Sheets Thick Paper Lay Flat Binding for Sketching Colouring Mixed Media

YiZhou£4.197 rev

7mo ago

KINSPORY Hardcover Cloth Sketchbook Sketch Pad 100 Pages (50 Sheets) 150gsm Professional Perforated Sketch Paper Travel Drawing Pad for Artists Adult Teens (Black A5)

KINSPORY£4.36181 rev

9mo ago

DagouColor Spiral Sketch Book 200GSM 60 Sheets - A5

DagouColor£5.77219 rev

11mo ago

What buyers say about a5 sketchbook

What buyers praise and complain about, mined from review topics.

What buyers love

Drawing Experience25%

“still a good pad for anyone interested in drawing”

Quality-Overall16%

“Very good quality sketch pads”

Size-Overall16%

“small enough to take with you”

Value For Money12%

“the price is reasonable”

Advertised Vs Actual Product5%

“As described”

Thickness3%

“have a nice thick cardboard back”

Ease Of Use3%

“Very easy to use”

Portability2%

“easy to carry in your bag”

Paper Quality2%

“The paper quality is amazing, the size is ideal for what I need it for, great organiser”

Gifting Purpose2%

“Good gift”

What buyers complain about

Quality-Overall13%

“which is less than ideal”

Thickness13%

“and are just slightly thicker than printer paper”

Color9%

“Not pure white”

Size-Overall8%

“NOT fit for purpose”

Advertised Vs Actual Product7%

“This item is not like what have been said in picture and quality”

Adhesion/Stickiness5%

“Sticker ripped off sketchbook”

Water Resistance5%

“doesnt hold water well”

Durability2%

“if you want something with longer term use, durability and longevity look elsewhere”

Display Colors2%

“Colour totally different”

Paper Quality2%

“Paper really thin”

Top return reasons

Size-Overall60%

Quality-Overall13%

Paper Quality8%

Advertised Vs Actual Product4%

Thickness4%

Color4%

Thin3%

Strength3%

Value For Money1%

Compatibility-Overall1%

Common questions

Is a5 sketchbook profitable to sell on Amazon United Kingdom?: The niche generates £137K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (49/100).
How competitive is the a5 sketchbook niche?: 23 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in a5 sketchbook?: Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 0.4%.
When does demand for a5 sketchbook peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the a5 sketchbook niche?: Listings span £2.31–£13.12; the average listing price is £6.27 (sweet spot $15–$100). The average incumbent carries 1,512 reviews — the moat a new listing must climb.