Skip to content

A5 Card

Fail

Prices span $2.90–$12.24, mostly outside the sweet spot, so A5 Card is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£71K/yr76K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
79%top-5 click share · 6 brands · 9 sellers

Flapen Score

A5 Card against its category

The dotted line is the Home & Garden average. Past it, A5 Card is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A5 Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A5 Card 76K times last year and spent an estimated £71K. The top 5 brands take 98% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
17.9%
Market size, estimated
£71Ka year
Top search term
a5 card43K searches a year

02 · Price

A sale here is worth £5.23.

Listings sell for £5.23 on average, from £2.90 to £12.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £5.23 that is £7K to £8K a year per listing.

Average price
£5.23under the $15 to $100 sweet spot
Price range
£2.90–£12.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #69 within Paper & Paper Crafts. It carries 810 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#69in Paper & Paper Crafts
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
810per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top A5 Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • House of Card & Paper75%
  • Hawksbill8%
  • TownStix7%
  • PENPRIS5%
  • Swanaryo3%
  • BCreativetolearn2%

Demand

A5 Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '25OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top A5 Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a5 card43K/yr
  • a5 card for printing13K/yr
  • a5 white card7K/yr
  • a5 cards4K/yr
  • white card a55K/yr
  • card a53K/yr
  • a5 card paper2K/yr

Reviews and returns

What reviews say buyers love and hate about A5 Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality25%+0.04

If you want fancier home made cards then you'll need higher weight paper

Thickness10%−0.03

I personally think 160gsm is too thin if youre wanting something for card making

Quality-Overall10%+2.89

Decrease in quality since 2021

there is a noticeable decline in quality

Love

Quality-Overall45%+2.89

Great quality card

Good Quality

5* Absolutely brilliant product

Paper Quality12%+0.04

Perfect for making cards

Good quality paper

Really good thick card

Thickness7%−0.03

Really good thick card

thickness compatible with printers

Advertised Vs Actual Product5%+0.47

product works as described

Paper Compatibility5%+0.47

thickness compatible with printers

Return

0.4% Return rate 61% Fixable by listing

Size-Overall42%▄▇█▄▄▃
Thin9%▅▁▁▅▄█
Thickness8%▅▁▅█▄▁

I personally think 160gsm is too thin if youre wanting something for card making

Paper Quality6%█▁▁▁▁▇

If you want fancier home made cards then you'll need higher weight paper

Compatibility-Overall6%▁▁▁▆▁█

FAQ

Common A5 Card questions

Answered from the same tracked data.