A5 Card
FailPrices span $2.90–$12.24, mostly outside the sweet spot, so A5 Card is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £71K/yr76K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 9 sellers
Flapen Score
A5 Card against its category
The dotted line is the Home & Garden average. Past it, A5 Card is stronger. Inside it, weaker.
Market
The A5 Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A5 Card 76K times last year and spent an estimated £71K. The top 5 brands take 98% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
17.9% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 17.9%
- Market size, estimated
- £71Ka year
- Top search term
- a5 card43K searches a year
02 · Price
A sale here is worth £5.23.
Listings sell for £5.23 on average, from £2.90 to £12.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £5.23 that is £7K to £8K a year per listing.
- Average price
- £5.23under the $15 to $100 sweet spot
- Price range
- £2.90–£12.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #69 within Paper & Paper Crafts. It carries 810 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #69in Paper & Paper Crafts
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 810per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top A5 Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
House of Card & Paper A5 160 GSM Card - White (Pack of 100)
- Price
- £3.97
- Rating
- 4.6/5
- Reviews
- 1,587
- Age
- 7y ago

House of Card & Paper A5 220 gsm Card - White (Pack of 100 Sheets)
- Price
- £5.22
- Rating
- 4.7/5
- Reviews
- 640
- Age
- 8y ago

Hawksbill A5 White Card 160 GSM 50 Sheets Smooth Cardstock for Printing Crafting Invitations and Art Projects
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 8mo ago

House of Card & Paper A5 250 gsm Card - White (Pack of 50 Sheets)
- Price
- £3.36
- Rating
- 4.8/5
- Reviews
- 123
- Age
- 9y ago

House of Card & Paper A5 300 gsm Card - White (Pack of 100 Sheets)
- Price
- £5.75
- Rating
- 4.6/5
- Reviews
- 1,235
- Age
- 9y ago
Trending
90-day click momentum
White Card A5-120 Sheets 300gsm Thick Cardstock Paper for DIY Card Making Invitations Postcards Business Cards
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

House of Card & Paper A5 160 GSM Card - White (Pack of 100)
- Price
- £3.97
- Rating
- 4.6/5
- Reviews
- 1,587
- Age
- 7y ago

House of Card & Paper A5 220 GSM Card - White (Pack of 25 Sheets) HCP41
- Price
- £2.90
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 10y ago

Hawksbill A5 White Card 160 GSM 50 Sheets Smooth Cardstock for Printing Crafting Invitations and Art Projects
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 8mo ago

House of Card & Paper A5 300 gsm Card - White (Pack of 100 Sheets)
- Price
- £5.75
- Rating
- 4.6/5
- Reviews
- 1,235
- Age
- 9y ago
Newest
by launch date
Hawksbill A5 White Card 160 GSM 50 Sheets Smooth Cardstock for Printing Crafting Invitations and Art Projects
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 8mo ago

White Card A5-120 Sheets 300gsm Thick Cardstock Paper for DIY Card Making Invitations Postcards Business Cards
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

300gsm White Cardstock - 40 Sheets A5 Size Cardboard Cover Card Stock 110lb Heavyweight Paper Thick Paper for DIY Card Making Invitations Postcards Business Cards PAC01WH040
- Price
- £5.02
- Rating
- 4.7/5
- Reviews
- 620
- Age
- 2y ago

50 Sheets A5 300gsm Card Thick Art Paper - White
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 3,553
- Age
- 6y ago

BCreativetolearn A5 Cream Ivory Pastel Card 50 Sheets 160gsm A5 Revision Cards Printer Photocopier Coloured Card Sheets.
- Price
- £4.34
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
9
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- House of Card & Paper75%
- Hawksbill8%
- TownStix7%
- PENPRIS5%
- Swanaryo3%
- BCreativetolearn2%
Demand
A5 Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Search terms
Top A5 Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a5 card43K/yr
- a5 card for printing13K/yr
- a5 white card7K/yr
- a5 cards4K/yr
- white card a55K/yr
- card a53K/yr
- a5 card paper2K/yr
Reviews and returns
What reviews say buyers love and hate about A5 Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
If you want fancier home made cards then you'll need higher weight paper
I personally think 160gsm is too thin if youre wanting something for card making
Decrease in quality since 2021
there is a noticeable decline in quality
Love
Great quality card
Good Quality
5* Absolutely brilliant product
Perfect for making cards
Good quality paper
Really good thick card
Really good thick card
thickness compatible with printers
product works as described
thickness compatible with printers
Return
0.4% Return rate 61% Fixable by listing
I personally think 160gsm is too thin if youre wanting something for card making
If you want fancier home made cards then you'll need higher weight paper
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A5 Card questions
Answered from the same tracked data.









