a5 card
Skip itPrices mostly outside the sweet spot ($2.90–$12.24) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good809.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£71K£71K/yr · 76K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£5.23avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.90–£12.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, a5 card is a £71K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 35/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
a5 card market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £78K–£105K
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 5.3%
- Avg brand age
- 49 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
9
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- House of Card & Paper75%
- Hawksbill8%
- TownStix7%
- PENPRIS5%
- Swanaryo3%
- BCreativetolearn2%
Demand
Weekly Amazon search volume, last 42 weeks — -3.7% search growth over the last 90 days.Top a5 card search terms
- a5 card43K/yr
- a5 card for printing13K/yr
- a5 white card7K/yr
- a5 cards4K/yr
- white card a55K/yr
- card a53K/yr
- a5 card paper2K/yr
Top a5 card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
House of Card & Paper A5 160 GSM Card - White (Pack of 100)
House of Card & Paper£3.974.6★1,587 rev
House of Card & Paper A5 220 gsm Card - White (Pack of 100 Sheets)
House of Card & Paper£5.224.7★640 rev
Hawksbill A5 White Card 160 GSM 50 Sheets Smooth Cardstock for Printing Crafting Invitations and Art Projects
Hawksbill£3.354.6★16 rev
House of Card & Paper A5 250 gsm Card - White (Pack of 50 Sheets)
House of Card & Paper£3.364.8★123 rev
House of Card & Paper A5 300 gsm Card - White (Pack of 100 Sheets)
House of Card & Paper£5.754.6★1,235 rev
Newest
by launch dateHawksbill A5 White Card 160 GSM 50 Sheets Smooth Cardstock for Printing Crafting Invitations and Art Projects
Hawksbill£3.3516 rev
White Card A5-120 Sheets 300gsm Thick Cardstock Paper for DIY Card Making Invitations Postcards Business Cards
Swanaryo£12.2421 rev
300gsm White Cardstock - 40 Sheets A5 Size Cardboard Cover Card Stock 110lb Heavyweight Paper Thick Paper for DIY Card Making Invitations Postcards Business Cards PAC01WH040
PENPRIS£5.02620 rev
50 Sheets A5 300gsm Card Thick Art Paper - White
TownStix£6.123,553 rev
BCreativetolearn A5 Cream Ivory Pastel Card 50 Sheets 160gsm A5 Revision Cards Printer Photocopier Coloured Card Sheets.
BCreativetolearn£4.34250 rev
Trending
90-day click momentumWhite Card A5-120 Sheets 300gsm Thick Cardstock Paper for DIY Card Making Invitations Postcards Business Cards
Swanaryo£12.244.5★
House of Card & Paper A5 160 GSM Card - White (Pack of 100)
House of Card & Paper£3.974.6★
House of Card & Paper A5 220 GSM Card - White (Pack of 25 Sheets) HCP41
House of Card & Paper£2.904.8★
Hawksbill A5 White Card 160 GSM 50 Sheets Smooth Cardstock for Printing Crafting Invitations and Art Projects
Hawksbill£3.354.6★
House of Card & Paper A5 300 gsm Card - White (Pack of 100 Sheets)
House of Card & Paper£5.754.6★
What buyers say about a5 card
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality card”
“Perfect for making cards”
“Really good thick card”
“product works as described”
“thickness compatible with printers”
“Great for making cards at home”
“Oh yeah its great to draw on, and cuts smoothly”
“The colour was a brilliant white”
“makes boxes easy to assemble”
“The low price for such great card”
What buyers complain about
“If you want fancier home made cards then you'll need higher weight paper”
“I personally think 160gsm is too thin if youre wanting something for card making”
“Decrease in quality since 2021”
Top return reasons
Common questions
- Is a5 card profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the a5 card niche?
- 6 brands and 9 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in a5 card?
- Top complaints mined from reviews: Paper Quality, Thickness, Quality-Overall. The return rate is 0.4%.
- What does it cost to enter the a5 card niche?
- Listings span £2.90–£12.24; the average listing price is £5.23 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.