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A4 Sketchbook

Fail

Demand is soft, at -16.7% this quarter, so A4 Sketchbook is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£116K/yr188K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
47%top-5 click share · 19 brands · 24 sellers

Flapen Score

A4 Sketchbook against its category

The dotted line is the Home & Garden average. Past it, A4 Sketchbook is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A4 Sketchbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A4 Sketchbook 188K times last year and spent an estimated £116K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
9.2%
Market size, estimated
£116Ka year
Peak month
September2.3× the quietest month
Top search term
a4 sketchbook81K searches a year

02 · Price

A sale here is worth £6.75.

Listings sell for £6.75 on average, from £1.85 to £17.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.75 that is £3K to £5K a year per listing.

Average price
£6.75under the $15 to $100 sweet spot
Price range
£1.85–£17.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Paper & Paper Crafts. It carries 976 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Paper & Paper Crafts
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
976per listing
Listings tracked
30

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top A4 Sketchbook products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

24

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 90%

Open market

23%

  • WSICSE27%
  • SeaCea21%
  • STATIONERY ISLAND12%
  • String & Space7%
  • Artgecko5%
  • Artway5%

Demand

A4 Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.3×

Search terms

Top A4 Sketchbook search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • a4 sketchbook81K/yr
  • sketchbook a437K/yr
  • sketch book a419K/yr
  • sketch book a4+13K/yr
  • a4 sketch book10K/yr
  • a4 sketchbook hardback8K/yr
  • hardback sketchbook4K/yr
  • a4 art sketchbook6K/yr
  • a4 art book4K/yr
  • art book a44K/yr

Reviews and returns

What reviews say buyers love and hate about A4 Sketchbook

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Rubbish quality for the mine”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common A4 Sketchbook questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data