Skip to content

A4 Sketchbook

Fail

Demand is soft, at -16.7% this quarter, so A4 Sketchbook is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£116K/yr188K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
47%top-5 click share · 19 brands · 24 sellers

Flapen Score

A4 Sketchbook against its category

The dotted line is the Home & Garden average. Past it, A4 Sketchbook is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A4 Sketchbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A4 Sketchbook 188K times last year and spent an estimated £116K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
9.2%
Market size, estimated
£116Ka year
Peak month
September2.3× the quietest month
Top search term
a4 sketchbook81K searches a year

02 · Price

A sale here is worth £6.75.

Listings sell for £6.75 on average, from £1.85 to £17.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.75 that is £3K to £5K a year per listing.

Average price
£6.75under the $15 to $100 sweet spot
Price range
£1.85–£17.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Paper & Paper Crafts. It carries 976 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Paper & Paper Crafts
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
976per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top A4 Sketchbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

23%

  • WSICSE27%
  • SeaCea21%
  • STATIONERY ISLAND12%
  • String & Space7%
  • Artgecko5%
  • Artway5%

Demand

A4 Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.3×

Search terms

Top A4 Sketchbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a4 sketchbook81K/yr
  • sketchbook a437K/yr
  • sketch book a419K/yr
  • sketch book a4+13K/yr
  • a4 sketch book10K/yr
  • a4 sketchbook hardback8K/yr
  • hardback sketchbook4K/yr
  • a4 art sketchbook6K/yr
  • a4 art book4K/yr
  • art book a44K/yr

Reviews and returns

What reviews say buyers love and hate about A4 Sketchbook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+1.71

Rubbish quality for the mine

Poor quality

Rubbish

Color18%−0.08

couldn't get a neat line between 2 different colours

its a very yellowy colour

rough so my colours bleed

Thickness7%−0.02

No indication of thickness despite it being sold a 80gsm

Pages ok but i need thicker

Paper itself is fairly thin

Size-Overall6%−0.02

looked way bigger than this one

small

Paint Quality6%−0.03

suot watercolour painting better

Not for felt pen, ink, alcohol pens or any kind of paint

Love

Quality-Overall37%+1.71

Amazing quality

it looks well made

good quality pad

Drawing Experience16%+0.99

good for drawing too

Good sketching pad

Good sketch and drawing pad

Value For Money15%+1.09

Good price

Excellent value

Good value for money

Advertised Vs Actual Product9%+0.36

As advertised

As described

Exactly what I wanted

Gifting Purpose3%+0.24

This is for a gift

Nice present

A gift for my niece birthday

Return

0.3% Return rate 62% Fixable by listing

Size-Overall49%▆▇▇▇█▃

looked way bigger than this one

small

Quality-Overall13%█▇▆▄▄▆

Rubbish quality for the mine

Poor quality

Rubbish

Value For Money5%▆▁▆▁▁█

Why pay more

Gifting Purpose5%▄▅▁▅▁█

Do not give as a gift

Color4%▁▄▁▂▁█

couldn't get a neat line between 2 different colours

its a very yellowy colour

rough so my colours bleed

FAQ

Common A4 Sketchbook questions

Answered from the same tracked data.