A4 Frame
MaybeBuyers convert on 15.8% of searches. But demand is soft, at -5.6% this quarter, so A4 Frame is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £425K/yr279K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 61%top-5 click share · 20 brands · 27 sellers
Flapen Score
A4 Frame against its category
The dotted line is the Home & Garden average. Past it, A4 Frame is stronger. Inside it, weaker.
Market
The A4 Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A4 Frame 279K times last year and spent an estimated £425K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
15.8% of searches ended in a purchase last week.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £425K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £425Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- a4 black frame57K searches a year
02 · Price
A sale here is worth £9.66.
Listings sell for £9.66 on average, from £3.00 to £30.38. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £9.66 that is £24K to £29K a year per listing.
- Average price
- £9.66under the $15 to $100 sweet spot
- Price range
- £3.00–£30.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £24K–£29K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #43 within Photo Albums, Frames & Accessories. It carries 2,763 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 0.4%
- Average rank
- #43in Photo Albums, Frames & Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,763per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top A4 Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
A4 Picture Frame Wooden Photo Frame Black
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 1,804
- Age
- 2y ago
A4 Frame Black Wooden A4 Picture Frames with A5 Mount Photo Frames
- Price
- £3.65
- Rating
- 4.5/5
- Reviews
- 826
- Age
- 1y ago
wyewye A4 Frame Wooden Photo Frames with A5 Mount A4 Picture Frames with Stand Tabletop or Wall Hanging A4 Black Frame Poster Frame with Plexiglass Window Black
- Price
- £3.39
- Rating
- 4.4/5
- Reviews
- 6,207
- Age
- 3y ago
3 Pack A4 Picture Frame A4 Black Picture Frames 21 X 29 7 cm Frame Wall Hanging Landscape or Portrait Orientation
- Price
- £9.94
- Rating
- 4.5/5
- Reviews
- 10,615
- Age
- 2y ago
Tinkeps 4 Pack A4 Black Picture Frame Engineered Wood and Plexiglass A4 Frame with Mount for A5 Prints Photos and Posters Tabletop and Wall Mountable
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 833
- Age
- 1y ago
Trending
90-day click momentum
A4 Frame Black MDF A4 Picture Frame with A5 Mount
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 4mo ago
QPQIYIY 6 Pack A4 Black Picture Frame 100% Solid Wood and Shatterproof Plexiglass Multi-Purpose Display for Photos Posters and Artwork - Versatile Tabletop or Wall Mount Design
- Price
- £12.94
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 7mo ago
Uhogo A4 Black Frame Set of 3 A4 Picture Frames Black Woodgrain Finish
- Price
- £9.00
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 1y ago
Henrycares 3 Pack A4 Picture Frames Black Photo Frame 21x29.7 cm Wall Mountable Poster Frame for Landscape or Portrait Display
- Price
- £7.54
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 10mo ago
Henrycares 2 Pack A4 Picture Frames Black Photo Frame 21x29.7 cm Wall Mountable Poster Frame for Landscape or Portrait Display
- Price
- £6.21
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 10mo ago
Newest
by launch dateA4 Frame Black MDF A4 Picture Frame with A5 Mount
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 4mo ago
QPQIYIY 6 Pack A4 Black Picture Frame 100% Solid Wood and Shatterproof Plexiglass Multi-Purpose Display for Photos Posters and Artwork - Versatile Tabletop or Wall Mount Design
- Price
- £12.94
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 7mo ago
Henrycares 2 Pack A4 Picture Frames Black Photo Frame 21x29.7 cm Wall Mountable Poster Frame for Landscape or Portrait Display
- Price
- £6.21
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 10mo ago
Henrycares 3 Pack A4 Picture Frames Black Photo Frame 21x29.7 cm Wall Mountable Poster Frame for Landscape or Portrait Display
- Price
- £7.54
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 10mo ago
4Pack A4 Picture Frame Black Wooden Picture Frames 29.7x21cm Photo Frame with Perspex Glass With Stand and Wall Mountable Horizontal or Vertical Wall Mounting Bedroom and Living Room Decoration
- Price
- £9.83
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
27
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
27%
- FamiPrts19%
- yenlk18%
- wyewye15%
- upsimples10%
- Giftgarden6%
- Tinkeps5%
Demand
A4 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top A4 Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a4 black frame57K/yr
- a4 frame black47K/yr
- a4 certificate frame33K/yr
- a4 black picture frame28K/yr
- black a4 frame26K/yr
- a4 black photo frame11K/yr
- a4 black frames8K/yr
- black a4 frames7K/yr
- a4 frane6K/yr
- black frame a47K/yr
Reviews and returns
What reviews say buyers love and hate about A4 Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
One frame is delivered damaged how can we get this replaced
The frame is certainly cheaply made
Broken frame
Bit flimsy
There plastic and they are quite flimsy not the best for the price
Very flimsy
Quite flimsy poor quality
Bad quality
cheap quality
Broken in few days
it was torn off
Fell apart in a few weeks
They are plastic not glass
Plastic not glass - poorly quality looks like it cost 1p to make
a sheet of floppy plastic
Love
Excellent frame
Beautiful frame
Good sturdy frame
Excellent value
Great value
Fabulous price
Great quality with clear finish
Excellent product
Excellent quality, easy to set up and use
As advertised
Just what I wanted
As described
Perfect fit
Good fit as described
Fit as described
Return
0.9% Return rate 43% Fixable by listing
One frame is delivered damaged how can we get this replaced
The frame is certainly cheaply made
Broken frame
Incorrect sizing
they're oversized
Quite flimsy poor quality
Bad quality
cheap quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A4 Frame questions
Answered from the same tracked data.