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A4 Card for Printing

Fail

The top 5 products take 89% of clicks, so A4 Card for Printing is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£132K/yr105K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
89%top-5 click share · 10 brands · 38 sellers

Flapen Score

A4 Card for Printing against its category

The dotted line is the Home & Garden average. Past it, A4 Card for Printing is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A4 Card for Printing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A4 Card for Printing 105K times last year and spent an estimated £132K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
16.7%
Market size, estimated
£132Ka year
Peak month
February1.4× the quietest month
Top search term
a4 card for printing36K searches a year

02 · Price

A sale here is worth £7.50.

Listings sell for £7.50 on average, from £3.02 to £16.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £7.50 that is £11K to £15K a year per listing.

Average price
£7.50under the $15 to $100 sweet spot
Price range
£3.02–£16.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Paper & Paper Crafts. It carries 2,269 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#41in Paper & Paper Crafts
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,269per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top A4 Card for Printing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£40K£53K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

38

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Hawksbill53%
  • ARK22%
  • Bargain Hound13%
  • House of Card & Paper3%
  • TYOREW2%
  • Octopus Crafts2%
  • Open — no brand owns it (4 brands, 7%)

Demand

A4 Card for Printing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top A4 Card for Printing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a4 card for printing36K/yr
  • thick paper14K/yr
  • printer card10K/yr
  • printing card8K/yr
  • card for printing8K/yr
  • printing card a4 for printer6K/yr
  • a4 printer card3K/yr
  • thick printer paper2K/yr
  • a4 thick paper3K/yr
  • hard paper2K/yr

Reviews and returns

What reviews say buyers love and hate about A4 Card for Printing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality16%−0.04

The quality of the white colour of paper is not great give me off white vibe/greyish

Very thin, only slightly thicker than normal paper

card is super thin. more like super thick paper

Thickness13%−0.08

Its just thicker paper that curls

Okay, doesn't feel that thick

it's thin if you want 160gsm

Quality-Overall11%+2.22

Not good quality card at all

Very badly. cheaply

Poor quality

Color9%−0.03

definitely not white

off white colour

Not white

Compatibility-Overall8%−0.06

it didn't work with my Epson ET-2550 ink jet printer

Not laser printer compatible

Not suitable for a printer

Love

Quality-Overall27%+2.22

Good quality card

Excellent product

Quality card stock

Paper Quality16%−0.04

Good PAPER

Nice thick paper

Very nice heavy weight paper which went perfectly through my printer to make invitation cards

Print Quality16%0.00

Good to print

Great for printing on

takes printing really well

Advertised Vs Actual Product9%+0.74

As described

Exactly what I ordered

As needed

Value For Money9%+1.21

Fair price

Great value

Good value

Return

0.3% Return rate 20% Fixable by listing

Paper Quality21%▅▆█▆██

The quality of the white colour of paper is not great give me off white vibe/greyish

Very thin, only slightly thicker than normal paper

card is super thin. more like super thick paper

Thin16%█▇▄▃▂▄
Thickness13%███▇▅█

Its just thicker paper that curls

Okay, doesn't feel that thick

it's thin if you want 160gsm

Advertised Vs Actual Product6%▂▆█▃▄▂

Should not be advertised as Card

Not as advertised at all

NOT card as advertised

Size-Overall6%▆▅▅▁█▃

FAQ

Common A4 Card for Printing questions

Answered from the same tracked data.