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A3 Sketchbook

Fail

Prices span $3.31–$15.48, mostly outside the sweet spot, so A3 Sketchbook is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£123K/yr160K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
62%top-5 click share · 17 brands · 48 sellers

Flapen Score

A3 Sketchbook against its category

The dotted line is the Home & Garden average. Past it, A3 Sketchbook is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A3 Sketchbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A3 Sketchbook 160K times last year and spent an estimated £123K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
7.7%
Market size, estimated
£123Ka year
Peak month
September3.6× the quietest month
Top search term
a3 sketchbook106K searches a year

02 · Price

A sale here is worth £10.00.

Listings sell for £10.00 on average, from £3.31 to £15.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.00 that is £5K to £8K a year per listing.

Average price
£10.00under the $15 to $100 sweet spot
Price range
£3.31–£15.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #45 within Paper & Paper Crafts. It carries 3,754 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#45in Paper & Paper Crafts
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,754per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top A3 Sketchbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

48

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

27%

  • Hawksbill19%
  • Thboxes18%
  • Pinnora10%
  • Artgecko10%
  • TOYVENTURES9%
  • STATIONERY ISLAND7%

Demand

A3 Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 3.6×

Search terms

Top A3 Sketchbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a3 sketchbook106K/yr
  • sketch book a39K/yr
  • sketchbook a310K/yr
  • a3 book6K/yr
  • a3 sketch book8K/yr
  • a3 art book8K/yr
  • sketch book a3+4K/yr
  • art book a34K/yr
  • a3 sketchbook hardback5K/yr

Reviews and returns

What reviews say buyers love and hate about A3 Sketchbook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+2.84

The description of quality is hugely exaggerated and plain untrue

Quality is low

Quality declined

Size-Overall13%+0.08

Not A3 size

This is big

small

Color12%−0.07

certainly not white

The sketchbook pages isnt white its more like a light purple I wanted it white

it has a strange purple tint to it

Thickness8%−0.02

It is a little bit thicker

thin pages

everything is thin

Paper Quality6%−0.02

Paper falls out really easily

of A4 paper that feels of better quality for £5

No one would draw the intricate tree sketch in advert on such poor quality paper

Love

Quality-Overall33%+2.84

Excellent quality

It seems to be a very good quality pad

Good quality sketchbook

Drawing Experience15%+0.65

Great for drawing

easy to draw/paint on

is great for pencil sketching

Value For Money11%+0.49

Good value

Great value for money

good value

Advertised Vs Actual Product6%0.00

As shown

Just what I wanted

As described

Strength5%

can tell its very sturdy

The hardcover feels sturdy

Sturdy twin pack: good value for money

Return

0.5% Return rate 61% Fixable by listing

Size-Overall42%██▇▅█▆

Not A3 size

This is big

small

Quality-Overall11%▂▂▃▅▄█

The description of quality is hugely exaggerated and plain untrue

Quality is low

Quality declined

Paper Quality8%█▂▁▄▅▃

Paper falls out really easily

of A4 paper that feels of better quality for £5

No one would draw the intricate tree sketch in advert on such poor quality paper

Color5%▄█▅▅▁▁

certainly not white

The sketchbook pages isnt white its more like a light purple I wanted it white

it has a strange purple tint to it

Value For Money4%▅▄▇▆▁█

so 30 sheets of A3 for ~£4 is not good value

Not worth the price for 25 sheets of A3

I really dont want to pay £12.99 for 25 sheets of A3

FAQ

Common A3 Sketchbook questions

Answered from the same tracked data.