Skip to content

A3 Sketch Pad

Fail

Prices span $3.31–$15.33, mostly outside the sweet spot, so A3 Sketch Pad is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£77K/yr65K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
61%top-5 click share · 17 brands · 48 sellers

Flapen Score

A3 Sketch Pad against its category

The dotted line is the Home & Garden average. Past it, A3 Sketch Pad is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A3 Sketch Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A3 Sketch Pad 65K times last year and spent an estimated £77K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
14.0%
Market size, estimated
£77Ka year
Peak month
December2.1× the quietest month
Top search term
a3 sketch pad22K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £3.31 to £15.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.55 that is £855 to £2K a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£3.31–£15.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£855–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #65 within Art & Craft Supplies. It carries 1,977 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#65in Art & Craft Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,977per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top A3 Sketch Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

48

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

27%

  • ART BOX25%
  • G4GADGET19%
  • STATIONERY ISLAND11%
  • Silvine8%
  • Sale Junction6%
  • Daler Rowney5%

Demand

A3 Sketch Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top A3 Sketch Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a3 sketch pad22K/yr
  • a3 drawing pad16K/yr
  • a3 drawing paper7K/yr
  • sketch pad a35K/yr
  • large drawing pad4K/yr
  • art paper a33K/yr
  • drawing pad a33K/yr
  • large sketch pad3K/yr

Reviews and returns

What reviews say buyers love and hate about A3 Sketch Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+2.71

The description of quality is hugely exaggerated and plain untrue

Quality is low

Quality is really poor

Paper Quality20%+0.29

The paper is thin too

Paper falls out really easily

of A4 paper that feels of better quality for £5

Size-Overall13%−0.02

Not A3 size

The size is large

Thickness10%−0.05

everything is thin

pages are thin

Thin, bad quality

Moist/Dry8%−0.04

Looks like its been wet

the entire pad had been damp at some stage

Love

Quality-Overall34%+2.71

good quality pad

Excellent quality

Nice and big, lots of pages and absorbant

Value For Money15%−0.03

Value for money

Good value

good value for money

Paper Quality12%+0.29

Paper is good for kids drawing and everyday use

Good value sketchbooks for the money paid - nice quality paper - ideal for 7 year old grandson - for painting/colouring and craft work

Great paper

Drawing Experience11%+0.88

Great for drawing

The pad itself is perfect for quick sketchs while not spending extortionate amounts

Good quality sketch book

Advertised Vs Actual Product8%+0.34

As shown

gets the job done :-

As described

Return

0.4% Return rate 31% Fixable by listing

Paper Quality21%█▄▂▄▅▇

The paper is thin too

Paper falls out really easily

of A4 paper that feels of better quality for £5

Size-Overall21%▄█▇▁▇▆

Not A3 size

The size is large

Quality-Overall19%▁▁█▆▅▄

The description of quality is hugely exaggerated and plain untrue

Quality is low

Quality is really poor

Advertised Vs Actual Product6%▃▃▁█▃▁

Misrepresented in description

Not as described

Total misrepresentation

Thickness5%▁▃▁█▅▁

everything is thin

pages are thin

Thin, bad quality

FAQ

Common A3 Sketch Pad questions

Answered from the same tracked data.