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A3 Cardboard Sheets

Fail

The top 5 brands take 100% of clicks, so A3 Cardboard Sheets is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£154K/yr149K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
83%top-5 click share · 4 brands · 10 sellers

Flapen Score

A3 Cardboard Sheets against its category

The dotted line is the Home & Garden average. Past it, A3 Cardboard Sheets is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A3 Cardboard Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A3 Cardboard Sheets 149K times last year and spent an estimated £154K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
16.2%
Market size, estimated
£154Ka year
Peak month
March1.7× the quietest month
Top search term
a3 card85K searches a year

02 · Price

A sale here is worth £6.39.

Listings sell for £6.39 on average, from £3.93 to £14.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £6.39 that is £16K to £19K a year per listing.

Average price
£6.39under the $15 to $100 sweet spot
Price range
£3.93–£14.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£16K–£19K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Paper & Paper Crafts. It carries 3,702 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Paper & Paper Crafts
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,702per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top A3 Cardboard Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Hawksbill62%
  • House of Card & Paper31%
  • AZVIEY4%
  • TownStix3%
  • Open — no brand owns it (0%)

Demand

A3 Cardboard Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top A3 Cardboard Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a3 card85K/yr
  • a3 white card18K/yr
  • a3 card white16K/yr
  • white card a39K/yr
  • card a34K/yr
  • white a3 card3K/yr
  • a3 poster paper4K/yr
  • a3 card paper3K/yr
  • a3 thick card3K/yr
  • a3 cardstock3K/yr

Reviews and returns

What reviews say buyers love and hate about A3 Cardboard Sheets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.07

it wasn't very thick

Thin card

not particularly thick tho

Strength19%−0.12

very flimsy

Not sturdy enough

Brightness/Shine/Glow13%−0.04

Beware it's shiny

Size-Overall13%+0.55

came big

Color6%+0.15

Not all pastel colours and very flimsy, says 225gsm more like 160, not sturdy enough for what I'm looking, disappointed

Love

Quality-Overall20%+1.58

good quality card

Good quality card

Im really impressed with the quality

Advertised Vs Actual Product19%+1.52

Does the job

As expected

Exactly what I wanted

Color13%+0.15

Excellent quality easy to use the colour quality was amazing

Coloured card

Lovely smooth white

Paper Quality12%

Very nice grade of paper

Otherwise everything was fine with the paper -nice and smooth

Weight Heavy8%+0.55

the weight is as advertised

Return

0.4% Return rate 48% Fixable by listing

Size-Overall38%███▁▅▄

came big

Thin12%▁▁▄▆█▁
Thickness8%█▁▅▅▁▁

it wasn't very thick

Thin card

not particularly thick tho

Paper Quality7%▁▁▁▃█▁

isn't quite as thick as cartridge paper

Advertised Vs Actual Product5%▁▁▁▄▁█

FAQ

Common A3 Cardboard Sheets questions

Answered from the same tracked data.