Skip to content

A3 Black Card

Fail

Demand is soft, at -16.5% this quarter, so A3 Black Card is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£71K/yr47K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
73%top-5 click share · 8 brands · 12 sellers

Flapen Score

A3 Black Card against its category

The dotted line is the Home & Garden average. Past it, A3 Black Card is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A3 Black Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A3 Black Card 47K times last year and spent an estimated £71K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
18.9%
Market size, estimated
£71Ka year
Peak month
October2.3× the quietest month
Top search term
a3 black card16K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £3.43 to £18.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.89 that is £4K to £6K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£3.43–£18.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #140 within Paper & Paper Crafts. It carries 780 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#140in Paper & Paper Crafts
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
780per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top A3 Black Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Hawksbill37%
  • House of Card & Paper28%
  • AZVIEY13%
  • AKOLAFE5%
  • BCreativetolearn5%
  • TownStix5%
  • Open — no brand owns it (2 brands, 6%)

Demand

A3 Black Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top A3 Black Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a3 black card16K/yr
  • black card a311K/yr
  • black a3 card6K/yr
  • a3 black paper7K/yr
  • black a3 paper4K/yr
  • black paper a34K/yr

Reviews and returns

What reviews say buyers love and hate about A3 Black Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.16

Its NOT A3 as advertised its A4

different from what I expected

Paper Quality13%−0.04

Its not paper its card

Crappy paper not card

Quality-Overall8%

Good quality however it is NOT A3 as described in title and specs

Thickness8%+1.41

A little thin for heavy use

Paper Brightness8%−0.07

Black paper not card

Love

Quality-Overall38%

good quality Card

Good quality

Great quality item for the price

Paper Quality12%−0.04

Good quality paper

Sugar paper A3

Decent quality papers

Color10%−0.02

Im satisfied with the colour

a rich black colour

Nice quality and uniform colour/ blackness

Value For Money8%+1.24

I feel it is good price for one hundred sheets

which is a great value

it's reasonable value for money

Thickness6%+1.41

Its super thick

It's not overly thick, 80gsm, which is same thickness as office printer paper and just as smooth,

nice & thick so dont flop about

Return

0.4% Return rate 51% Fixable by listing

Size-Overall30%▇▅▁▄█▁
Thin15%▆▅█▁▁▆
Color13%▁▁█▁▅▆
Ease Of Use9%▆▁█▁▁▁
Paper Quality7%▁█▁▁▁▁

Its not paper its card

Crappy paper not card

FAQ

Common A3 Black Card questions

Answered from the same tracked data.