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A2 Picture Frame White

Maybe

Buyers convert on 9.5% of searches. But shoppers spend only $48K a year here, so A2 Picture Frame White is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£48K/yr36K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
52%top-5 click share · 21 brands · 26 sellers

Flapen Score

A2 Picture Frame White against its category

The dotted line is the Home & Garden average. Past it, A2 Picture Frame White is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A2 Picture Frame White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A2 Picture Frame White 36K times last year and spent an estimated £48K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
9.5%
Market size, estimated
£48Ka year
Peak month
December1.6× the quietest month
Top search term
a2 picture frame white12K searches a year

02 · Price

A sale here is worth £14.33.

Listings sell for £14.33 on average, from £7.13 to £25.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.33 that is £1K to £4K a year per listing.

Average price
£14.33under the $15 to $100 sweet spot
Price range
£7.13–£25.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #128 within Photo Albums, Frames & Accessories. It carries 1,560 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
81%
Out of stock, average day
15.4%
Average rank
#128in Photo Albums, Frames & Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,560per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top A2 Picture Frame White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

52%

Top 20: 93%

Open market

34%

  • Tinkeps16%
  • Zueyunstoo16%
  • Scholar Tree11%
  • Bobeen9%
  • DECORO7%
  • Alison Kingsgate7%

Demand

A2 Picture Frame White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top A2 Picture Frame White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a2 picture frame white12K/yr
  • a2 white frame9K/yr
  • a2 frame white6K/yr
  • white a2 picture frame4K/yr
  • a2 white picture frame4K/yr

Reviews and returns

What reviews say buyers love and hate about A2 Picture Frame White

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.31

Unfortunately, this is quite low quality and flimsy

Not good quality

Rubbish

Frame Quality11%+0.67

And that the corner of the frame is damaged

it arrived with a dent on the frame

Flimsy wooden frame

Value For Money11%+2.87

a lot cheaper in b and m

Not worth the money

Waste of money

Size-Overall8%−0.11

Sizing is not accurate

Color4%−0.01

not white

Love

Frame Quality33%+0.67

The frame looks great for the price

Nice frame

Great value frame

Value For Money27%+2.87

Great price point product and lovejy sellers

Value for money

Good for the price

Quality-Overall15%−0.31

No real complaints

Nice quality at the price

But its good quality very stable

Weight Light5%+0.69

lightweight

Advertised Vs Actual Product2%+0.22

Does the job

Return

2.0% Return rate 36% Fixable by listing

Frame Quality44%▇▅▇█▆█

And that the corner of the frame is damaged

it arrived with a dent on the frame

Flimsy wooden frame

Size-Overall29%▇█▇▆█▄

Sizing is not accurate

Quality-Overall7%▄▃▃█▆█

Unfortunately, this is quite low quality and flimsy

Not good quality

Rubbish

Color3%▁█▃▅▅█

not white

Scratch Resistance2%▆▁▂▁▁█

FAQ

Common A2 Picture Frame White questions

Answered from the same tracked data.