A2 Paper
FailShoppers spend only $56K a year here, so A2 Paper is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £56K/yr68K searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 56%top-5 click share · 17 brands · 29 sellers
Flapen Score
A2 Paper against its category
The dotted line is the Home & Garden average. Past it, A2 Paper is stronger. Inside it, weaker.
Market
The A2 Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A2 Paper 68K times last year and spent an estimated £56K. The top 5 brands take 68% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £56Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- a2 paper51K searches a year
02 · Price
A sale here is worth £12.75.
Listings sell for £12.75 on average, from £6.60 to £22.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.75 that is £1K to £3K a year per listing.
- Average price
- £12.75under the $15 to $100 sweet spot
- Price range
- £6.60–£22.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #125 within Art & Craft Supplies. It carries 298 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 76%
- Out of stock, average day
- 4.4%
- Average rank
- #125in Art & Craft Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 298per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top A2 Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
A2 Bright White Large Craft Card 10 Sheets 180gsm Pack Thin Large White Card for Drawing Display Mounting Art & Poster Cardstock.
- Price
- £9.23
- Rating
- 4.5/5
- Reviews
- 932
- Age
- 7y ago

House of Card & Paper A2 160 GSM Card - White (Pack of 50 Sheets) HCP165
- Price
- £13.77
- Rating
- 4.5/5
- Reviews
- 723
- Age
- 9y ago

Seawhite A2 Artist Heavyweights Cartridge Paper Pad 220gsm All Media Acid Free (25 Sheets)
- Price
- £18.25
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 4y ago

Prestige A2 White Laser Guaranteed Paper 100gsm - 50 Sheets
- Price
- £14.72
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 6y ago

A2 Artists Sketch Book - Hardcover Spiral Bound Art Book Thick Smooth 110 GSM White Paper 30 Sheets Sketch Pad Professional Quality Drawing Book Sketchbook (Single)
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 3y ago
Trending
90-day click momentum
A2 Artists Sketch Book - Hardcover Spiral Bound Art Book Thick Smooth 110 GSM White Paper 30 Sheets Sketch Pad Professional Quality Drawing Book Sketchbook (Single)
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 3y ago

Prestige A2 White Laser Guaranteed Paper 80gsm - 20 Sheets
- Price
- £12.57
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 6y ago

VIZ-PRO Standard Easel Pads/ A1 Flipchart Paper Pad 841 x 594mm 25-Sheets/Pad
- Price
- £11.23
- Rating
- 4.3/5
- Reviews
- 1,363
- Age
- 10y ago

M1SS A2 Spiral Sketch Pad 130 GSM Thick White Cartridge Paper Acid-Free Sketchbook Hardback Cover Perfect for Artist Designers & Illustrator - Sketching Drawing
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 5y ago

ASelected 25 M Drawing Paper 70 GSM White Art Drawing Paper Roll Recycled Painting Sketching Paper Easel Paper Roll Paper Drawing Roll for Art Sketch Paint Drawing Board
- Price
- £8.36
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2y ago
Newest
by launch date
White Drawing Paper Roll 44CM X 15M Arts Craft Paper Roll for Painting Sketching Wrapping Paper for Gifts Easel Bulletin Board Paper and Wall Art
- Price
- £8.99
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago

Stuff 4 Office | Flipchart Paper Pad | A1 Paper Plain | 40 sheets | White Presentation Flip Chart Paper for Meetings Classrooms Brainstorming Training & Office Use
- Price
- £9.08
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 1y ago

ASelected 25 M Drawing Paper 70 GSM White Art Drawing Paper Roll Recycled Painting Sketching Paper Easel Paper Roll Paper Drawing Roll for Art Sketch Paint Drawing Board
- Price
- £8.36
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2y ago

Carousel Home Kids A2 Art & Craft Sketchbook Artist Sketch Pad with 40 Sheets | A2 Drawing Paper Pad 60gsm White Drawing Paper | Extra Large Sketching Book - 59x42cm
- Price
- £9.14
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 2y ago

Artway Studio - Acid Free A2 Mixed Media Paper - Ideal for Multimedia Applications - 240gsm - A2 (50 Sheets) White
- Price
- £21.93
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
29
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
27%
- BCreativetolearn22%
- Prestige Sales Online14%
- House of Card & Paper13%
- Seawhite10%
- Be Creative8%
- Artway6%
Demand
A2 Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top A2 Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a2 paper51K/yr
- a2 paper pad7K/yr
- a2 drawing paper4K/yr
- a2 size paper3K/yr
- a2 paper sheets3K/yr
Reviews and returns
What reviews say buyers love and hate about A2 Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Thin
Thinner than expected
thin
poor quality
The description of quality is hugely exaggerated and plain untrue
I received a poor quality
This project is terrible...shiny slimey paper
cheap paper rolled up so it's curled
Paper is poor quality
Misrepresented in description
Not as described
not as pictured
This project is terrible...shiny slimey paper
Love
Excellent quality
Great product
Decent quality and fairly thick
Excellent paper for drawing or painting on
Good value sketchbooks for the money paid - nice quality paper - ideal for 7 year old grandson - for painting/colouring and craft work
Great paper
Great deal
it is excellent value too
Good price
Good size
The size of the sheets was adequate as I wanted a larger size than average
Perfect use
Return
0.5% Return rate 47% Fixable by listing
Small Background
This project is terrible...shiny slimey paper
cheap paper rolled up so it's curled
Paper is poor quality
This project is terrible...shiny slimey paper
Misrepresented in description
Not as described
not as pictured
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A2 Paper questions
Answered from the same tracked data.









