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A2 Paper

Fail

Shoppers spend only $56K a year here, so A2 Paper is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£56K/yr68K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
56%top-5 click share · 17 brands · 29 sellers

Flapen Score

A2 Paper against its category

The dotted line is the Home & Garden average. Past it, A2 Paper is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A2 Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A2 Paper 68K times last year and spent an estimated £56K. The top 5 brands take 68% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
6.4%
Market size, estimated
£56Ka year
Peak month
November2.0× the quietest month
Top search term
a2 paper51K searches a year

02 · Price

A sale here is worth £12.75.

Listings sell for £12.75 on average, from £6.60 to £22.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.75 that is £1K to £3K a year per listing.

Average price
£12.75under the $15 to $100 sweet spot
Price range
£6.60–£22.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #125 within Art & Craft Supplies. It carries 298 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
76%
Out of stock, average day
4.4%
Average rank
#125in Art & Craft Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
298per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top A2 Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

29

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

27%

  • BCreativetolearn22%
  • Prestige Sales Online14%
  • House of Card & Paper13%
  • Seawhite10%
  • Be Creative8%
  • Artway6%

Demand

A2 Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top A2 Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a2 paper51K/yr
  • a2 paper pad7K/yr
  • a2 drawing paper4K/yr
  • a2 size paper3K/yr
  • a2 paper sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about A2 Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness17%−0.17

Thin

Thinner than expected

thin

Quality-Overall16%+1.36

poor quality

The description of quality is hugely exaggerated and plain untrue

I received a poor quality

Paper Quality11%+0.78

This project is terrible...shiny slimey paper

cheap paper rolled up so it's curled

Paper is poor quality

Advertised Vs Actual Product8%−0.05

Misrepresented in description

Not as described

not as pictured

Paper Brightness5%−0.06

This project is terrible...shiny slimey paper

Love

Quality-Overall32%+1.36

Excellent quality

Great product

Decent quality and fairly thick

Paper Quality22%+0.78

Excellent paper for drawing or painting on

Good value sketchbooks for the money paid - nice quality paper - ideal for 7 year old grandson - for painting/colouring and craft work

Great paper

Value For Money8%+0.59

Great deal

it is excellent value too

Good price

Size-Overall5%−0.04

Good size

The size of the sheets was adequate as I wanted a larger size than average

Ease Of Use4%+0.57

Perfect use

Return

0.5% Return rate 47% Fixable by listing

Size-Overall33%▇▄▇█▆▅

Small Background

Paper Quality15%█▄▃▂▄▄

This project is terrible...shiny slimey paper

cheap paper rolled up so it's curled

Paper is poor quality

Paper Brightness8%▁▃▅▅█▄

This project is terrible...shiny slimey paper

Advertised Vs Actual Product6%█▁▁▁▇▅

Misrepresented in description

Not as described

not as pictured

Functionality-Overall5%▁▁▁██▄

FAQ

Common A2 Paper questions

Answered from the same tracked data.