A2 Cutting Mat
FailShoppers spend only $33K a year here, so A2 Cutting Mat is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £33K/yr57K searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 36 sellers
Flapen Score
A2 Cutting Mat against its category
The dotted line is the Home & Garden average. Past it, A2 Cutting Mat is stronger. Inside it, weaker.
Market
The A2 Cutting Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A2 Cutting Mat 57K times last year and spent an estimated £33K. The top 5 brands take 79% of clicks. Demand peaks in Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £33Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- a2 cutting mat28K searches a year
02 · Price
A sale here is worth £10.78.
Listings sell for £10.78 on average, from £4.92 to £16.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.78 that is £1K to £3K a year per listing.
- Average price
- £10.78under the $15 to $100 sweet spot
- Price range
- £4.92–£16.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #27 within Needlework. It carries 5,029 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 81%
- Out of stock, average day
- 7.7%
- Average rank
- #27in Needlework
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,029per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top A2 Cutting Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cathedral Products A2 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £9.61
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

Rolson 60809 600 x 450 mm A2 Cutting Mat
- Price
- £7.51
- Rating
- 4.8/5
- Reviews
- 1,520
- Age
- 15y ago

Elan Self Healing Cutting Mat A2 Black 5-Ply Craft Board 60x45 CM
- Price
- £16.86
- Rating
- 4.7/5
- Reviews
- 3,953
- Age
- 7y ago

Elan Self Healing Cutting Mat A2 Green 5-Ply Craft Board 60x45 CM
- Price
- £16.70
- Rating
- 4.8/5
- Reviews
- 3,631
- Age
- 5y ago

ANSIO Craft Cutting Mat Self Healing A2 Double Sided 5 Layers - Quilting Sewing Scrapbook Fabric & Papercraft - Imperial/Metric 22.5 Inch x 17 Inch / 59cm x 44cm - Green/Green
- Price
- £10.39
- Rating
- 4.8/5
- Reviews
- 29,722
- Age
- 11y ago
Trending
90-day click momentum
Cathedral Products A3 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £4.92
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

YIKUBO Cutter Mat A3 Size Double-Sided Printing Craft Cutting Mat with Grid Lines Fixed Non-Slip for Plastic Model Tools A3 Mat 45 * 30cm*3mm Green
- Price
- £8.63
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

The Army Painter Self-Healing Cutting Mat Double Sided PVC Non-Slip Mat 3-Ply Gridded Miniature and Model Cutting Board A4 Tabletop Roleplaying Boardgames and Wargames Miniature Modelling
- Price
- £7.70
- Rating
- 4.7/5
- Reviews
- 2,064
- Age
- 7y ago

Rolson 60809 600 x 450 mm A2 Cutting Mat
- Price
- £7.51
- Rating
- 4.8/5
- Reviews
- 1,520
- Age
- 15y ago

Cathedral Products A2 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Grey
- Price
- £11.01
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
Newest
by launch date
YIKUBO Cutter Mat A3 Size Double-Sided Printing Craft Cutting Mat with Grid Lines Fixed Non-Slip for Plastic Model Tools A3 Mat 45 * 30cm*3mm Green
- Price
- £8.63
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

A2 Cutting Mat 60cm x 45cm - Crafting Board Mat Self Healing Double Sided for Quilting Sewing Scrap Booking Fabric & Paper Craft. Flexible Non-Slip (A2-45cm x 60cm)
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 110
- Age
- 11mo ago

Headley Tools 18x24 Inch Thickened Self Healing Cutting Mat A2 Rotary Cutting Sewing Mat for Crafts Double Sided 5-Ply Table Cutting Board for Fabric Quilting Leather Arts Hobby Project Green
- Price
- £16.72
- Rating
- 4.7/5
- Reviews
- 5,934
- Age
- 1y ago

Cathedral Products A2 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Pink
- Price
- £9.61
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

Cathedral Products A2 Double-Sided Self-Healing Cutting Mat | 3mm Thick | Metric and Imperial Grids | Grey
- Price
- £11.01
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
36
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
16%
- Cathedral Products27%
- Elan24%
- Rolson14%
- ANSIO9%
- Taylor & Brown6%
- anezus5%
- Open — no brand owns it (8 brands, 16%)
Demand
A2 Cutting Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top A2 Cutting Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a2 cutting mat28K/yr
- cutting mat a216K/yr
- a2 cutting mat self healing8K/yr
- self healing cutting mat a24K/yr
Reviews and returns
What reviews say buyers love and hate about A2 Cutting Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it's very bendy despite the thickness
Too flimsy
Flimsy - not recommended
Good cutting mat, bad measurements
the measurements on the mat are not accurate
firm board, only drawback it is all in metric and a lot of quilting instructions are measured in inches
does not appear to care about quality control
the quality is disappointing really
not of the same quality as what Id call a self healing mat
Safe to say this was not made to last
Not the best in terms of longevity
Smaller than I expected
Love
Brilliant quality
Good quality Mat
seens well made
Good size
Ideal size, helps to protect my desk
A decent size mat
Good value for money
Good value for money
Great for the price
It works as intended
As described
Definitely does the job
It is easy to use
A brilliant way of defending your desk from scrapes, cuts and spills
Very useful
Return
0.4% Return rate 65% Fixable by listing
Smaller than I expected
does not appear to care about quality control
the quality is disappointing really
not of the same quality as what Id call a self healing mat
Much thicker than I was expecting
Not as thick as previous one i brought
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A2 Cutting Mat questions
Answered from the same tracked data.









