Skip to content

A2 Cutting Mat

Fail

Shoppers spend only $33K a year here, so A2 Cutting Mat is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£33K/yr57K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
63%top-5 click share · 14 brands · 36 sellers

Flapen Score

A2 Cutting Mat against its category

The dotted line is the Home & Garden average. Past it, A2 Cutting Mat is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A2 Cutting Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A2 Cutting Mat 57K times last year and spent an estimated £33K. The top 5 brands take 79% of clicks. Demand peaks in Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
5.3%
Market size, estimated
£33Ka year
Peak month
November1.7× the quietest month
Top search term
a2 cutting mat28K searches a year

02 · Price

A sale here is worth £10.78.

Listings sell for £10.78 on average, from £4.92 to £16.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.78 that is £1K to £3K a year per listing.

Average price
£10.78under the $15 to $100 sweet spot
Price range
£4.92–£16.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #27 within Needlework. It carries 5,029 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
81%
Out of stock, average day
7.7%
Average rank
#27in Needlework
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,029per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top A2 Cutting Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

36

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

16%

  • Cathedral Products27%
  • Elan24%
  • Rolson14%
  • ANSIO9%
  • Taylor & Brown6%
  • anezus5%
  • Open — no brand owns it (8 brands, 16%)

Demand

A2 Cutting Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top A2 Cutting Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a2 cutting mat28K/yr
  • cutting mat a216K/yr
  • a2 cutting mat self healing8K/yr
  • self healing cutting mat a24K/yr

Reviews and returns

What reviews say buyers love and hate about A2 Cutting Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.05

it's very bendy despite the thickness

Too flimsy

Flimsy - not recommended

Measurement/Reading Accuracy13%−0.03

Good cutting mat, bad measurements

the measurements on the mat are not accurate

firm board, only drawback it is all in metric and a lot of quilting instructions are measured in inches

Quality-Overall12%+0.21

does not appear to care about quality control

the quality is disappointing really

not of the same quality as what Id call a self healing mat

Durability8%−0.02

Safe to say this was not made to last

Not the best in terms of longevity

Size-Overall7%+0.90

Smaller than I expected

Love

Quality-Overall28%+0.21

Brilliant quality

Good quality Mat

seens well made

Size-Overall15%+0.90

Good size

Ideal size, helps to protect my desk

A decent size mat

Value For Money14%+1.09

Good value for money

Good value for money

Great for the price

Advertised Vs Actual Product13%+1.21

It works as intended

As described

Definitely does the job

Ease Of Use3%+0.16

It is easy to use

A brilliant way of defending your desk from scrapes, cuts and spills

Very useful

Return

0.4% Return rate 65% Fixable by listing

Size-Overall55%▆▅▆▆█▆

Smaller than I expected

Defective Material/Parts8%██▁▁▂▁
Thin7%▁▆█▄▁▃
Quality-Overall4%▁▃▃█▁▁

does not appear to care about quality control

the quality is disappointing really

not of the same quality as what Id call a self healing mat

Thickness4%▁▁▁▆█▁

Much thicker than I was expecting

Not as thick as previous one i brought

FAQ

Common A2 Cutting Mat questions

Answered from the same tracked data.