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A2 Card

Fail

Prices span $4.64–$13.91, mostly outside the sweet spot, so A2 Card is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£45K/yr58K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
74%top-5 click share · 10 brands · 13 sellers

Flapen Score

A2 Card against its category

The dotted line is the Home & Garden average. Past it, A2 Card is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A2 Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A2 Card 58K times last year and spent an estimated £45K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
8.6%
Market size, estimated
£45Ka year
Peak month
October2.6× the quietest month
Top search term
a2 card42K searches a year

02 · Price

A sale here is worth £9.19.

Listings sell for £9.19 on average, from £4.64 to £13.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.19 that is £2K to £5K a year per listing.

Average price
£9.19under the $15 to $100 sweet spot
Price range
£4.64–£13.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Paper & Paper Crafts. It carries 511 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#159in Paper & Paper Crafts
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
511per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top A2 Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

13

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

  • BCreativetolearn46%
  • House of Card & Paper13%
  • ASelected7%
  • Hawksbill7%
  • 4aboxes ltd5%
  • Be Creative5%
  • Open — no brand owns it (4 brands, 17%)

Demand

A2 Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top A2 Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a2 card42K/yr
  • a2 white card9K/yr
  • large card4K/yr
  • a2 card white3K/yr

Reviews and returns

What reviews say buyers love and hate about A2 Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.03

came big

Small Background

Quality-Overall17%−0.11

poor quality

Strength17%−0.21

very flimsy

Mounting8%+0.27

It is not a stiff mount board as i imagined

Thickness3%+0.18

It isnt thick enough to my mind

Love

Value For Money28%+2.47

Great deal

Great value

good price,good product

Quality-Overall24%−0.11

Excellent quality

Perfect Weight and Quality for Every Project

Good product

Size-Overall8%−0.03

Good size

Color8%+0.55

Beautiful colours

Soft Feel5%

Lovely and smooth

It has a smooth finish

Return

0.5% Return rate 55% Fixable by listing

Size-Overall47%▇▄██▇▄

came big

Small Background

Functionality-Overall9%▁▁▁▆▇█
Thin7%▁▆▁▆▁█
Thickness5%██▁▁▁▁

It isnt thick enough to my mind

Defective Material/Parts5%▁█▇█▁▁

FAQ

Common A2 Card questions

Answered from the same tracked data.