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A2 Art Folder

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -32.5% this quarter, so A2 Art Folder is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£50K/yr71K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
28%top-5 click share · 50 brands · 60 sellers

Flapen Score

A2 Art Folder against its category

The dotted line is the Home & Garden average. Past it, A2 Art Folder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A2 Art Folder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A2 Art Folder 71K times last year and spent an estimated £50K. The top 5 brands take 33% of clicks. Demand peaks in Sep–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
5.8%
Market size, estimated
£50Ka year
Peak month
September3.0× the quietest month
Top search term
a2 art folder18K searches a year

02 · Price

A sale here is worth £12.05.

Listings sell for £12.05 on average, from £4.72 to £37.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.05 that is £0 to £1K a year per listing.

Average price
£12.05under the $15 to $100 sweet spot
Price range
£4.72–£37.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #132 within Art & Craft Supplies. It carries 540 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
6.0%
Average rank
#132in Art & Craft Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
540per listing
Listings tracked
60

04 · Newcomers

0 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top A2 Art Folder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£992£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

50 rising

Sellers

60

Est. top-5 brand share

33%

Top 20: 77%

Est. top-5 click share

28%

Top 20: 68%

Open market

62%

  • eco-eco7%
  • Nicpro7%
  • Liquidraw7%
  • DZOZO7%
  • picturehangingdirect.co.uk6%
  • VEGCOO6%

Demand

A2 Art Folder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top A2 Art Folder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • a2 art folder18K/yr
  • a2 folder11K/yr
  • a2 portfolio case11K/yr
  • a2 art folder carry case9K/yr
  • art folder a27K/yr
  • art portfolio case a26K/yr
  • a2 folder for artwork5K/yr
  • a2 portfolio4K/yr

Reviews and returns

What reviews say buyers love and hate about A2 Art Folder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Nice folder, wrong size advertised”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common A2 Art Folder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data