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A2 Art Folder

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -32.5% this quarter, so A2 Art Folder is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£50K/yr71K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
28%top-5 click share · 50 brands · 60 sellers

Flapen Score

A2 Art Folder against its category

The dotted line is the Home & Garden average. Past it, A2 Art Folder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A2 Art Folder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A2 Art Folder 71K times last year and spent an estimated £50K. The top 5 brands take 33% of clicks. Demand peaks in Sep–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
5.8%
Market size, estimated
£50Ka year
Peak month
September3.0× the quietest month
Top search term
a2 art folder18K searches a year

02 · Price

A sale here is worth £12.05.

Listings sell for £12.05 on average, from £4.72 to £37.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.05 that is £0 to £1K a year per listing.

Average price
£12.05under the $15 to $100 sweet spot
Price range
£4.72–£37.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #132 within Art & Craft Supplies. It carries 540 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
6.0%
Average rank
#132in Art & Craft Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
540per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top A2 Art Folder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£992£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

50 rising

Sellers

60

Top-5 brand share

33%

Top 20: 77%

Top-5 click share

28%

Top 20: 68%

Open market

62%

  • eco-eco7%
  • Nicpro7%
  • Liquidraw7%
  • DZOZO7%
  • picturehangingdirect.co.uk6%
  • VEGCOO6%

Demand

A2 Art Folder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top A2 Art Folder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a2 art folder18K/yr
  • a2 folder11K/yr
  • a2 portfolio case11K/yr
  • a2 art folder carry case9K/yr
  • art folder a27K/yr
  • art portfolio case a26K/yr
  • a2 folder for artwork5K/yr
  • a2 portfolio4K/yr

Reviews and returns

What reviews say buyers love and hate about A2 Art Folder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.14

Nice folder, wrong size advertised

Does not fit A2

Bigger than expected

Quality-Overall11%+1.13

Cheap quality for sure

Rubbish quality

Quality is not good

Strength10%−0.03

Does feel flimsy

Very flimsy

Flimsy not fit for purpose

Value For Money9%+0.14

Not worth it's money

Disapointing and over priced

Durability7%−0.04

Broke on first use

I worry about it snagging or breaking with frequent use

Love

Quality-Overall18%+1.13

Looks well made

Excellent quality

it feels well made

Size-Overall12%−0.14

Right generous size to fit everything bit floppy

Good size

it fitted in easily

Value For Money12%+0.14

Good value

Good value for money

good value for money

Advertised Vs Actual Product10%+1.11

does the job

As described

Just what was needed

Strength9%−0.03

seems very sturdy

This is a strongly made case

really good strong

Return

2.2% Return rate 70% Fixable by listing

Size-Overall56%██▇▆▆▇

Nice folder, wrong size advertised

Does not fit A2

Bigger than expected

Strength7%▃▂▅█▄▂

Does feel flimsy

Very flimsy

Flimsy not fit for purpose

Quality-Overall5%▄▅▂█▃▅

Cheap quality for sure

Rubbish quality

Quality is not good

Zipper Quality4%▄▂█▃▇▅

it is a cheap zip

Unfortunately the zip broke

I fear if I zip it up I might never be able to unzip it

Flexibility4%▂▁▅█▇▅

doesnt have any internal stiffness

FAQ

Common A2 Art Folder questions

Answered from the same tracked data.