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A1 Foam Board

Maybe

Returns run at only 1.4% of orders. But shoppers spend only $24K a year here, so A1 Foam Board is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£24K/yr53K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
41%top-5 click share · 19 brands · 37 sellers

Flapen Score

A1 Foam Board against its category

The dotted line is the Home & Garden average. Past it, A1 Foam Board is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A1 Foam Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A1 Foam Board 53K times last year and spent an estimated £24K. The top 5 brands take 75% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
2.9%
Market size, estimated
£24Ka year
Peak month
May1.6× the quietest month
Top search term
a1 foam board21K searches a year

02 · Price

A sale here is worth £15.95.

Listings sell for £15.95 on average, from £3.92 to £70.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.95 that is £0 to £2K a year per listing.

Average price
£15.95inside the $15 to $100 sweet spot
Price range
£3.92–£70.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #56 within Art & Craft Supplies. It carries 255 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
44%
Out of stock, average day
4.6%
Average rank
#56in Art & Craft Supplies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
255per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top A1 Foam Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£724£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

37

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

20%

  • PROTECTAFILE27%
  • ASelected20%
  • Cathedral Products10%
  • Boxes And Board International Limited9%
  • WARM TOUCH STORES LTD8%
  • Alison Kingsgate5%

Demand

A1 Foam Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top A1 Foam Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a1 foam board21K/yr
  • foam board a115K/yr
  • a1 board11K/yr
  • a1 foam board white6K/yr

Reviews and returns

What reviews say buyers love and hate about A1 Foam Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%+1.64

Poor quality

Awful product and awful seller

Rubbish - dont waste your money

Thickness12%−0.07

thick

The boards are very thin

To thin, not good for drawring pins

Paper Quality10%−0.08

Not pvc coated just paper

This product is instead a box of unlaminated styrofoam cores with no paper surface at all

Not paper covered

Strength7%−0.05

flimsy

For £11+ pounds youd expect something sturdier

was very flimsy

Leak-Proof7%

unfortunately any rain at all and its leaks, its ruined my printed A1 posters and when contacting the supplier they refused to help, and have also changed their product description too when i questioned it

water leaked leaks out of base

Love

Quality-Overall37%+1.64

Good quality and delivered quickly

Great quality boards

Excellent product

Advertised Vs Actual Product8%

The item arrived as describe

Just what I wanted

Item itself lived up to expectations

Value For Money8%+0.82

great value for money

great price

reasonably priced

Size-Overall7%+0.27

Size seems accurate for A1 sheet

Good size

The sheet size was also a good fit for my template

Ease Of Use6%+0.68

Very easy to use

was easy to handle overall

Easy to work with

Return

1.4% Return rate 48% Fixable by listing

Size-Overall32%█▅▇▇▄▄
Strength7%█▇▃▄▇█

flimsy

For £11+ pounds youd expect something sturdier

was very flimsy

Quality-Overall6%▂▄█▅▅▃

Poor quality

Awful product and awful seller

Rubbish - dont waste your money

Material Quality6%▃▁▁▄██
Defective Material/Parts6%▂▆▁▄█▄

FAQ

Common A1 Foam Board questions

Answered from the same tracked data.