A1 Cutting Mat
FailDemand is soft, at -12.5% this quarter, so A1 Cutting Mat is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £84K/yr90K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 51%top-5 click share · 21 brands · 40 sellers
Flapen Score
A1 Cutting Mat against its category
The dotted line is the Home & Garden average. Past it, A1 Cutting Mat is stronger. Inside it, weaker.
Market
The A1 Cutting Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A1 Cutting Mat 90K times last year and spent an estimated £84K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £84Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- a1 cutting mat30K searches a year
02 · Price
A sale here is worth £23.18.
Listings sell for £23.18 on average, from £5.82 to £71.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £23.18 that is £2K to £6K a year per listing.
- Average price
- £23.18inside the $15 to $100 sweet spot
- Price range
- £5.82–£71.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #39 within Needlework. It carries 2,892 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 75%
- Out of stock, average day
- 25.1%
- Average rank
- #39in Needlework
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,892per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top A1 Cutting Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crystals A1 (900X600MM) Cutting Mat Non Slip Resistant Self Healing A1 Size Cutting Mat Grid Art & Craft Design Printed Mat (Green)
- Price
- £11.17
- Rating
- 4.6/5
- Reviews
- 686
- Age
- 7y ago

Cutting Mat Craft Mat Flexible Non Slip Craft Cutting Mat with Accurate Guide Grid Lines Design for Cutting Fabric Paper and Cards Double Sided self-Healing Cutting mat Green
- Price
- £9.36
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 4y ago

Taylor & Brown A1 Cutting Mat Self-Healing Double Sided Board Non Slip Surface with Grid Lines for Quilting Sewing Scrapbooking Fabric & Papercraft (A1)
- Price
- £12.48
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 5y ago

Elan Self Healing Cutting Mat A1 Pink 5-Ply Craft Board 90x60 CM
- Price
- £25.96
- Rating
- 4.7/5
- Reviews
- 2,500
- Age
- 7y ago

Garden Mile A0 Self Healing Cutting Mat Heavy Duty with Grid Lines
- Price
- £31.58
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 9y ago
Trending
90-day click momentum
HOT BARGAINS A1 Size Self-Healing Cutting Mat 90 x 60cm 5-Ply Green Craft Board Recycled PVC Hobby Mat for Sewing Quilting & Crafts (A1 (90 x 60 cm))
- Price
- £22.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7y ago

YIKUBO Cutter Mat A3 Size Double-Sided Printing Craft Cutting Mat with Grid Lines Fixed Non-Slip for Plastic Model Tools A3 Mat 45 * 30cm*3mm Green
- Price
- £8.63
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

Cutting Mat Craft Mat Flexible Non Slip Craft Cutting Mat with Accurate Guide Grid Lines Design for Cutting Fabric Paper and Cards Double Sided self-Healing Cutting mat Green (A-2)
- Price
- £14.23
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 4y ago

ANSIO Craft Cutting Mat Self Healing A3 Double Sided 5 Layers - Quilting Sewing Scrapbooking Fabric & Papercraft - Imperial/Metric 17 Inch x 11 Inch / 42cm x 27cm - Green/Green
- Price
- £5.82
- Rating
- 4.8/5
- Reviews
- 29,722
- Age
- 11y ago

Cutting Craft Professional Mat Self-Healing Double Sided Non Slip Surface Board with Grid Lines for Quilting Scrap Booking Fabric Sewing Paper Craft and Much More (A1)
- Price
- £10.86
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 5y ago
Newest
by launch date
YIKUBO Cutter Mat A3 Size Double-Sided Printing Craft Cutting Mat with Grid Lines Fixed Non-Slip for Plastic Model Tools A3 Mat 45 * 30cm*3mm Green
- Price
- £8.63
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

Headley Tools 24 x 36 Inch Thickened Self Healing Sewing Cutting Mat A1 Rotary Cutting Sewing Mat for Crafts Double Sided 5-Ply Table Cutting Board for Fabric Quilting Leather Art Hobby Pink/Purple
- Price
- £24.93
- Rating
- 4.7/5
- Reviews
- 5,934
- Age
- 8mo ago

A1 Cutting Mat 90cm x 60cm - Crafting Board Mat Self Healing Double Sided for Sewing Scrap Booking Fabric & Paper Craft Flexible Non-Slip
- Price
- £11.86
- Rating
- 4.7/5
- Reviews
- 110
- Age
- 1y ago

Elan Self Healing Cutting Mat A1 Grey 5-Ply Craft Board 90x60 CM
- Price
- £26.12
- Rating
- 4.7/5
- Reviews
- 476
- Age
- 1y ago

Vinyl Cutting Mats for Cricut - Vinyl Maker and Explore Cutting Machines Sticky Non-Slip Durable Craft Mat Replacement Accessories for Cutting Machine (StandardGripA3-1pc)
- Price
- £6.33
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
40
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
51%
Top 20: 89%
Open market
25%
- Elan21%
- onesto16%
- Crystals15%
- Taylor & Brown11%
- Headley Tools6%
- Garden Mile6%
Demand
A1 Cutting Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top A1 Cutting Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a1 cutting mat30K/yr
- cutting mat a115K/yr
- large cutting mat12K/yr
- a0 cutting mat9K/yr
- a1 cutting mat self healing9K/yr
- self healing cutting mat a17K/yr
- cutting mat a05K/yr
- cut mat a13K/yr
Reviews and returns
What reviews say buyers love and hate about A1 Cutting Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
This is huge
Smaller than I expected
Didnt last long
Safe to say this was not made to last
Warps over time
it's very bendy despite the thickness
Flimsy - not recommended
Very flimsy and not very impressed, bought more expensive one to replace this as its not very good item
I was concerned about the thickness
Not as thick as previous one i brought
Rubbish, really thin
the quality is disappointing really
Poor quality and flimsy
not of the same quality as what Id call a self healing mat
Love
Good quality and arrived in shape
Excellent quality
Good quality Mat
Great size
A decent size mat
large size
Good value for money
Excellent value
half the price
Does the job
As described
Exactly what I wanted
ease of use
is easy to read measurements
Simple product,
Return
0.6% Return rate 70% Fixable by listing
Not fit for purpose
This is huge
Smaller than I expected
the quality is disappointing really
Poor quality and flimsy
not of the same quality as what Id call a self healing mat
I was concerned about the thickness
Not as thick as previous one i brought
Rubbish, really thin
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A1 Cutting Mat questions
Answered from the same tracked data.









