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A1 Cutting Mat

Fail

Demand is soft, at -12.5% this quarter, so A1 Cutting Mat is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£84K/yr90K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
51%top-5 click share · 21 brands · 40 sellers

Flapen Score

A1 Cutting Mat against its category

The dotted line is the Home & Garden average. Past it, A1 Cutting Mat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A1 Cutting Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A1 Cutting Mat 90K times last year and spent an estimated £84K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
4.0%
Market size, estimated
£84Ka year
Peak month
January1.5× the quietest month
Top search term
a1 cutting mat30K searches a year

02 · Price

A sale here is worth £23.18.

Listings sell for £23.18 on average, from £5.82 to £71.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £23.18 that is £2K to £6K a year per listing.

Average price
£23.18inside the $15 to $100 sweet spot
Price range
£5.82–£71.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #39 within Needlework. It carries 2,892 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
75%
Out of stock, average day
25.1%
Average rank
#39in Needlework
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,892per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top A1 Cutting Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

40

Est. top-5 brand share

69%

Top 20: 99%

Est. top-5 click share

51%

Top 20: 89%

Open market

25%

  • Elan21%
  • onesto16%
  • Crystals15%
  • Taylor & Brown11%
  • Headley Tools6%
  • Garden Mile6%

Demand

A1 Cutting Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top A1 Cutting Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • a1 cutting mat30K/yr
  • cutting mat a115K/yr
  • large cutting mat12K/yr
  • a0 cutting mat9K/yr
  • a1 cutting mat self healing9K/yr
  • self healing cutting mat a17K/yr
  • cutting mat a05K/yr
  • cut mat a13K/yr

Reviews and returns

What reviews say buyers love and hate about A1 Cutting Mat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common A1 Cutting Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data