A1 Card
FailDemand is soft, at -22.5% this quarter, so A1 Card is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £94K/yr83K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 31 sellers
Flapen Score
A1 Card against its category
The dotted line is the Home & Garden average. Past it, A1 Card is stronger. Inside it, weaker.
Market
The A1 Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A1 Card 83K times last year and spent an estimated £94K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £94Ka year
- Peak month
- February2.5× the quietest month
- Top search term
- sugar paper25K searches a year
02 · Price
A sale here is worth £9.31.
Listings sell for £9.31 on average, from £3.58 to £19.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.31 that is £2K to £5K a year per listing.
- Average price
- £9.31under the $15 to $100 sweet spot
- Price range
- £3.58–£19.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #102 within Paper & Paper Crafts. It carries 303 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #102in Paper & Paper Crafts
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 303per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top A1 Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
House of Card & Paper Rainbow A3 160 GSM Coloured Card (Pack of 25) HCP206
- Price
- £4.20
- Rating
- 4.6/5
- Reviews
- 685
- Age
- 10y ago

BCreative A3 Sugar Paper 100 Sheets 10 Colours 100gsm Recycled Craft Paper
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 864
- Age
- 13y ago

Be Creative A4 Recycled Sugar Paper 29.7 x 21 cm 100gsm 50 Sheets in 10 Assorted Pastel Colours for Arts Crafts Drawing & Scrapbooking
- Price
- £5.21
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 9y ago

A3 Recycled Sugar Paper Pastel Colours 50 Large Sheets in 10 Assorted Colours Great for Arts & Crafts Drawing Painting & Scrap Booking. 42 x 30cm Sheet Size
- Price
- £7.95
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 9y ago

100 Sheets A3 Origami Paper Double Sided Coloured Cardboard for Art & Craft Activities - 20 Colors 420mm X 297mm
- Price
- £12.05
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 3y ago
Trending
90-day click momentum
TrueIsland 50 Sheets A3 Coloured Card 300 GSM/110 LB Thick Construction Paper 42 x 29.7 CM Cardstock Paper for Card Making Arts Crafts
- Price
- £17.21
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 5mo ago

60 Sheets Coloured Card A3 30 Assorted Colours 200 g/m Card Stock Craft Card for Printing Invitations Scrapbook Crafts 42 x 29.7 cm
- Price
- £10.88
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 3mo ago

Taiyeestar 60 Sheets Coloured Card A3 Coloured Paper A3 pack assorted With 30 Vivid Colours Construction paper 150gsm Perfect for adding more fun to crafting and decorating sketching and decoupage
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 10mo ago

120 Sheets A3 Coloured Paper for School Supplies 44 x 29.7cm Construction Craft Paper for Art DIY Drawing Party Decoration
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 8mo ago

Baker Ross FN206 A4 Sugar Paper Pack - Pack of 80 Recycled Arts and Crafts Coloured Paper for Drawing Sketching and Scrapbook
- Price
- £4.26
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 2y ago
Newest
by launch date
60 Sheets Coloured Card A3 30 Assorted Colours 200 g/m Card Stock Craft Card for Printing Invitations Scrapbook Crafts 42 x 29.7 cm
- Price
- £10.88
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 3mo ago

TrueIsland 50 Sheets A3 Coloured Card 300 GSM/110 LB Thick Construction Paper 42 x 29.7 CM Cardstock Paper for Card Making Arts Crafts
- Price
- £17.21
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 5mo ago

120 Sheets A3 Coloured Paper for School Supplies 44 x 29.7cm Construction Craft Paper for Art DIY Drawing Party Decoration
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 8mo ago

Taiyeestar 60 Sheets Coloured Card A3 Coloured Paper A3 pack assorted With 30 Vivid Colours Construction paper 150gsm Perfect for adding more fun to crafting and decorating sketching and decoupage
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 10mo ago

QWORK 50 Pieces A3 Coloured Cardstock Paper - 180gsm 10 Assorted Colors Thick Matte Card Art & Craft Activities
- Price
- £12.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
31
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
9%
- Be Creative42%
- House of Card & Paper22%
- Hawksbill8%
- AZVIEY7%
- TownStix7%
- Wht2Pack5%
- Open — no brand owns it (6 brands, 9%)
Demand
A1 Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.5×
Search terms
Top A1 Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sugar paper25K/yr
- a3 coloured card17K/yr
- a3 coloured paper12K/yr
- coloured card a36K/yr
- sugar paper a35K/yr
- a3 sugar paper4K/yr
- sugar paper a45K/yr
- a3 card coloured4K/yr
- coloured paper a34K/yr
Reviews and returns
What reviews say buyers love and hate about A1 Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Some colour shades clash
not a colour you usually see in such packs
is not black
Not card, this is paper
Paper thinner than as advertised
which has turned out to be more like paper
it wasn't very thick
too thick for card making too
because it is thicker card
not the best at time of review
Quality
flimsy
Not sturdy enough
Love
The colours are vibrant
Lovely colours
Great colours
Good quality card
Great Quality
Nice quality set
The card is a very good thickness
The sheets are thick and so versatile, great to have on hand if you're creative and enjoy making signs etc
The thickness gives it a premium feel
The paper it self is nice
perfect for high quality card making
as it seems perfect for papercrafts
Reasonably priced
Great value
Good price
Return
0.3% Return rate 59% Fixable by listing
Some colour shades clash
not a colour you usually see in such packs
is not black
Not card, this is paper
Paper thinner than as advertised
which has turned out to be more like paper
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A1 Card questions
Answered from the same tracked data.









