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A1 Card

Fail

Demand is soft, at -22.5% this quarter, so A1 Card is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£94K/yr83K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
53%top-5 click share · 12 brands · 31 sellers

Flapen Score

A1 Card against its category

The dotted line is the Home & Garden average. Past it, A1 Card is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A1 Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A1 Card 83K times last year and spent an estimated £94K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
12.2%
Market size, estimated
£94Ka year
Peak month
February2.5× the quietest month
Top search term
sugar paper25K searches a year

02 · Price

A sale here is worth £9.31.

Listings sell for £9.31 on average, from £3.58 to £19.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.31 that is £2K to £5K a year per listing.

Average price
£9.31under the $15 to $100 sweet spot
Price range
£3.58–£19.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #102 within Paper & Paper Crafts. It carries 303 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#102in Paper & Paper Crafts
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top A1 Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

31

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

9%

  • Be Creative42%
  • House of Card & Paper22%
  • Hawksbill8%
  • AZVIEY7%
  • TownStix7%
  • Wht2Pack5%
  • Open — no brand owns it (6 brands, 9%)

Demand

A1 Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.5×

Search terms

Top A1 Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar paper25K/yr
  • a3 coloured card17K/yr
  • a3 coloured paper12K/yr
  • coloured card a36K/yr
  • sugar paper a35K/yr
  • a3 sugar paper4K/yr
  • sugar paper a45K/yr
  • a3 card coloured4K/yr
  • coloured paper a34K/yr

Reviews and returns

What reviews say buyers love and hate about A1 Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color17%+1.56

Some colour shades clash

not a colour you usually see in such packs

is not black

Paper Quality13%−0.16

Not card, this is paper

Paper thinner than as advertised

which has turned out to be more like paper

Thickness12%−0.02

it wasn't very thick

too thick for card making too

because it is thicker card

Quality-Overall5%−0.02

not the best at time of review

Quality

Strength4%−0.03

flimsy

Not sturdy enough

Love

Color24%+1.56

The colours are vibrant

Lovely colours

Great colours

Quality-Overall20%−0.02

Good quality card

Great Quality

Nice quality set

Thickness12%−0.02

The card is a very good thickness

The sheets are thick and so versatile, great to have on hand if you're creative and enjoy making signs etc

The thickness gives it a premium feel

Paper Quality9%−0.16

The paper it self is nice

perfect for high quality card making

as it seems perfect for papercrafts

Value For Money9%+1.12

Reasonably priced

Great value

Good price

Return

0.3% Return rate 59% Fixable by listing

Size-Overall28%█▆▅▂▃▃
Thin23%▄▃▄▅██
Color18%▁▅▇▂█▅

Some colour shades clash

not a colour you usually see in such packs

is not black

Paper Quality9%█▆█▄▁▁

Not card, this is paper

Paper thinner than as advertised

which has turned out to be more like paper

Display Colors8%▄▆▁█▁▁

FAQ

Common A1 Card questions

Answered from the same tracked data.