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90th Birthday Decorations

Maybe

Returns run at only 0.7% of orders. But prices span $2.60–$11.60, mostly outside the sweet spot, so 90th Birthday Decorations is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£84K/yr163K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
36%top-5 click share · 32 brands · 61 sellers

Flapen Score

90th Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, 90th Birthday Decorations is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 90th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 90th Birthday Decorations 163K times last year and spent an estimated £84K. The top 5 brands take 54% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
7.0%
Market size, estimated
£84Ka year
Peak month
February2.5× the quietest month
Top search term
90th birthday decorations113K searches a year

02 · Price

A sale here is worth £7.30.

Listings sell for £7.30 on average, from £2.60 to £11.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.30 that is £730 to £2K a year per listing.

Average price
£7.30under the $15 to $100 sweet spot
Price range
£2.60–£11.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£730–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #434 within Party Supplies. It carries 583 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#434in Party Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
583per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top 90th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

61

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

36%

Top 20: 72%

Open market

38%

  • Yontree17%
  • DEARLIVES11%
  • DJLLA10%
  • Benjia9%
  • VICTERR8%
  • OakTree8%

Demand

90th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.5×

Search terms

Top 90th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 90th birthday decorations113K/yr
  • 90th birthday banner13K/yr
  • 90 birthday decorations11K/yr
  • 90th birthday balloons10K/yr
  • 90th birthday decorations for women7K/yr
  • 90th birthday decorations for men5K/yr
  • 90th birthday party decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about 90th Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+0.22

Cheap and nasty

banners were cheap looking

Disappointing quality

Strength19%−0.15

a bit flimsy

Plates were flimsy

The ballons were not as sturdy as I was expecting

Advertised Vs Actual Product10%−0.03

bear no resemblance to the advertised product

Not all 90th birthday signs

definitely not how they looked in the picture

Color10%−0.05

Awful colour

Colours muted and miserable

Colours not as advertised

Assembly/Installation6%−0.05

didnt stay together

Love

Quality-Overall29%+0.22

Lovely quality and arrived on time

A very good mixed selection for the price all good quality

Good quality

Value For Money27%+3.16

Well worth the money

Excellent value

Good value

Color8%−0.05

Great colour

nice rose gold colour

Loved the gold and green

Size-Overall8%+0.48

Excellent size

Good size banner

Pleasantly pleased with the size

Advertised Vs Actual Product6%−0.03

As advertised

Does what it says

Exactly what you need

Return

0.7% Return rate 75% Fixable by listing

Color59%▄▃▄▃▅█

Awful colour

Colours muted and miserable

Colours not as advertised

Quality-Overall13%▇▇▅█▃▃

Cheap and nasty

banners were cheap looking

Disappointing quality

Size-Overall11%▁█▆▇▅▂

The tiara is on the small side

Also the cake topper was smalller than required and very flimsy

Material Quality5%██▁▁▁▁
Shape/Style3%▁▁▁█▁▁

FAQ

Common 90th Birthday Decorations questions

Answered from the same tracked data.