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90th Birthday Decorations

90th Birthday Decorations shows low returns (0.7%), but prices mostly outside the sweet spot ($2.60–$11.60) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 21Growth 22Conversion 75Competition 79Returns 97Price range 0Avg price 20Brand share 81Review moat 73Quality gap 57
This niche Category average

Is 90th Birthday Decorations profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 90th Birthday Decorations is a £84K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 54/100.

90th Birthday Decorations: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.6% over the last 90 days and 7.0% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr13K
Search volume / yr-6.6%163K
Conversion rate7.0%
Avg price£7.30

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers32 · 61
Top-5 product click share36%
Open market46%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement88%
New entrants (1y)15· 0 succeeded
Avg rating4.4★
Avg reviews583

Top 90th Birthday Decorations products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

61

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

36%

Top 20: 72%

Open market

38%

  • Yontree17%
  • DEARLIVES11%
  • DJLLA10%
  • Benjia9%
  • VICTERR8%
  • OakTree8%

90th Birthday Decorations demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR7.0%Products50Brands32Top 5 Brands54%OOS Rate10.5%Rating4.4★Reviews583Avg BSR#434
5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.5×

Top 90th Birthday Decorations search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 90th birthday decorations113K/yr
  • 90th birthday banner13K/yr
  • 90 birthday decorations11K/yr
  • 90th birthday balloons10K/yr
  • 90th birthday decorations for women7K/yr
  • 90th birthday decorations for men5K/yr
  • 90th birthday party decorations5K/yr

What reviews say buyers love and hate about 90th Birthday Decorations

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall29%

Lovely quality and arrived on time

Value For Money27%

Well worth the money

Color8%

Great colour

Size-Overall8%

Excellent size

Advertised Vs Actual Product6%

As advertised

What buyers complain about

89% of reviews
Quality-Overall23%

Cheap and nasty

Strength19%

a bit flimsy

Advertised Vs Actual Product10%

bear no resemblance to the advertised product

Color10%

Awful colour

Assembly/Installation6%

didnt stay together

90th Birthday Decorations return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
59%
2Quality-Overall
13%
3Size-Overall
11%
4Material Quality
5%
5Shape/Style
3%

Common 90th Birthday Decorations questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 90th Birthday Decorations 54/100 on Amazon United Kingdom — Worth a look. The niche generates £84K/yr across 50 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -6.6% over the last 90 days.
Search demand for 90th Birthday Decorations on Amazon United Kingdom is steady year-round — the busiest month runs 2.5× the quietest.