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90 X 200 Mattress

Fail

Demand is soft, at -30.3% this quarter, so 90 X 200 Mattress is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£93K/yr55K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
64%top-5 click share · 8 brands · 13 sellers

Flapen Score

90 X 200 Mattress against its category

The dotted line is the Home & Garden average. Past it, 90 X 200 Mattress is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 90 X 200 Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 90 X 200 Mattress 55K times last year and spent an estimated £93K. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
2.5%
Market size, estimated
£93Ka year
Peak month
January1.5× the quietest month
Top search term
90 x 200 mattress20K searches a year

02 · Price

A sale here is worth £67.94.

Listings sell for £67.94 on average, from £8.48 to £108.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £67.94 that is £0 to £7K a year per listing.

Average price
£67.94inside the $15 to $100 sweet spot
Price range
£8.48–£108.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #100 within Furniture. It carries 2,371 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
81%
Out of stock, average day
14.1%
Average rank
#100in Furniture
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,371per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top 90 X 200 Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Vesgantti42%
  • Starlight Beds35%
  • eXtreme comfort ltd9%
  • Generic7%
  • DURA TRIBE3%
  • Twirest2%
  • Open — no brand owns it (2 brands, 3%)

Demand

90 X 200 Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top 90 X 200 Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 90 x 200 mattress20K/yr
  • european single mattress 90x20011K/yr
  • 90x200 mattress13K/yr
  • european single mattress7K/yr
  • single mattress 90 x 200cm4K/yr

Reviews and returns

What reviews say buyers love and hate about 90 X 200 Mattress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness19%−0.09

Not especially thick

IV found after a couple of washes the sheet then thins

Far too thin

Comfort-Overall16%+0.63

its very uncomfortable

No comfort

Its very aoft

Size-Overall14%−0.03

it is big

To small even for a single bed doesn't go down to the bottom and very thin

Mattress came in a very small box

Quality-Overall7%+1.55

the quality is really cheap feeling

Absolutely garbage

Garbage

Stretchability/Expandability/Elasticity6%−0.07

The cover slips out of the corners as the elastic to hold them in place is too slight

Love

Comfort-Overall31%+0.63

Very comfortable

The mattress is comfortable

my 10year old son says its very comfortable

Quality-Overall29%+1.55

Good quality mattress

Decent quality

so I know quality beds

Value For Money18%+1.60

Excellent for the money

Good value for price

Excellent value

Foam7%+0.39

Good mattress, comfortable

Good mattress

It has memory foam and is quite firm, its thick enough for everyday use and quite springy

Size-Overall3%−0.03

It fit perfectly

I purchased a 190cm x200cm mattress which was just what I needed

Good quality true to size

Return

1.0% Return rate 62% Fixable by listing

Size-Overall54%▅█▆▆▇▇

it is big

To small even for a single bed doesn't go down to the bottom and very thin

Mattress came in a very small box

Comfort-Overall14%▃▄▆▇█▅

its very uncomfortable

No comfort

Its very aoft

Quality-Overall7%█▃▃▃▂▂

the quality is really cheap feeling

Absolutely garbage

Garbage

Thickness3%▁▃█▃▁▁

Not especially thick

IV found after a couple of washes the sheet then thins

Far too thin

Height3%▁▆▅▇██

FAQ

Common 90 X 200 Mattress questions

Answered from the same tracked data.