90 X 200 Mattress
FailDemand is soft, at -30.3% this quarter, so 90 X 200 Mattress is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £93K/yr55K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 13 sellers
Flapen Score
90 X 200 Mattress against its category
The dotted line is the Home & Garden average. Past it, 90 X 200 Mattress is stronger. Inside it, weaker.
Market
The 90 X 200 Mattress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 90 X 200 Mattress 55K times last year and spent an estimated £93K. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £93Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- 90 x 200 mattress20K searches a year
02 · Price
A sale here is worth £67.94.
Listings sell for £67.94 on average, from £8.48 to £108.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £67.94 that is £0 to £7K a year per listing.
- Average price
- £67.94inside the $15 to $100 sweet spot
- Price range
- £8.48–£108.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #100 within Furniture. It carries 2,371 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 81%
- Out of stock, average day
- 14.1%
- Average rank
- #100in Furniture
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,371per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top 90 X 200 Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Starlight Beds Shell 90 x 200 Mattress Sprung with Memory Foam Layer
- Price
- £49.74
- Rating
- 4.1/5
- Reviews
- 288
- Age
- 7y ago

Vesgantti European Single Mattress 90x200cm - 10 Inch Hybrid Mattress with Breathable Memory Foam and Individually Pocket Spring - Medium Firm White
- Price
- £90.21
- Rating
- 4.6/5
- Reviews
- 4,622
- Age
- 7y ago

eXtreme comfort ltd Flame Essentials 90x200 Size Mattress
- Price
- £49.31
- Rating
- 4.1/5
- Reviews
- 5,959
- Age
- 5y ago

Vesgantti European Single Mattress 90x200cm - 10.3 Inch Hybrid Mattress with Breathable Foam and Individually Pocket Spring - Medium Firm Classic Box Top Collection
- Price
- £92.13
- Rating
- 4.6/5
- Reviews
- 5,197
- Age
- 6y ago

Black Luxury Budget mattress. Cool Touch Quilted. Perfect for Bunk Beds Cabin Beds etc Single / 3ft Small Double / 4ft Double / 4ft6 King / 5ft /6ft (Single)
- Price
- £44.68
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago
Trending
90-day click momentum
SANA SLEEP 3FT Single Mattress 11 Zone Orthopedic Single Mattress Pocket Spring Mattress Motion Isolation Pressure Relief Supportive & Comfortable 90x190x27 cm
- Price
- £87.33
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 4mo ago

Starlight Beds Arctic Grey Single Mattress 3ft x 6ft3
- Price
- £41.44
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago

DURA TRIBE GoldenSleep Smart EU Single Orthopaedic Mattress UK Made Firm Support Memory Foam Mattress with Removable Cover Hypoallergenic Breathable Easy setup - EU Single (90 x 200 cm)
- Price
- £108.07
- Rating
- 4.4/5
- Reviews
- 737
- Age
- 9y ago

Family Bedding Terry Cotton 100 Percent Waterproof Single Bed Mattress Protector 90 cm x 200 cm
- Price
- £8.48
- Rating
- 4.5/5
- Reviews
- 6,189
- Age
- 12y ago

Vesgantti European Single Mattress 90x200cm - 10 Inch Hybrid Mattress with Breathable Memory Foam and Individually Pocket Spring - Medium Firm White
- Price
- £90.21
- Rating
- 4.6/5
- Reviews
- 4,622
- Age
- 7y ago
Newest
by launch date
SANA SLEEP 3FT Single Mattress 11 Zone Orthopedic Single Mattress Pocket Spring Mattress Motion Isolation Pressure Relief Supportive & Comfortable 90x190x27 cm
- Price
- £87.33
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 4mo ago

Starlight Beds Arctic Grey Single Mattress 3ft x 6ft3
- Price
- £41.44
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago

Twirest Mattresses 15cm Single Mattresses with Memory Foam and Anti-mite Breathable Removable Carved Cover Mattress in a Box Edges Support for Sleep Supportive(90x190x15cm)
- Price
- £52.89
- Rating
- 4.4/5
- Reviews
- 1,120
- Age
- 1y ago

Black Luxury Budget mattress. Cool Touch Quilted. Perfect for Bunk Beds Cabin Beds etc Single / 3ft Small Double / 4ft Double / 4ft6 King / 5ft /6ft (Single)
- Price
- £44.68
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago

Vesgantti European Single Mattress 90x200 cm - 10.6 Inch Pocket Sprung Mattress with Breathable Foam and Individually Pocket Spring - Medium Upgraded Pillow Top Collection
- Price
- £99.60
- Rating
- 4.6/5
- Reviews
- 1,574
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
13
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
3%
- Vesgantti42%
- Starlight Beds35%
- eXtreme comfort ltd9%
- Generic7%
- DURA TRIBE3%
- Twirest2%
- Open — no brand owns it (2 brands, 3%)
Demand
90 X 200 Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top 90 X 200 Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 90 x 200 mattress20K/yr
- european single mattress 90x20011K/yr
- 90x200 mattress13K/yr
- european single mattress7K/yr
- single mattress 90 x 200cm4K/yr
Reviews and returns
What reviews say buyers love and hate about 90 X 200 Mattress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not especially thick
IV found after a couple of washes the sheet then thins
Far too thin
its very uncomfortable
No comfort
Its very aoft
it is big
To small even for a single bed doesn't go down to the bottom and very thin
Mattress came in a very small box
the quality is really cheap feeling
Absolutely garbage
Garbage
The cover slips out of the corners as the elastic to hold them in place is too slight
Love
Very comfortable
The mattress is comfortable
my 10year old son says its very comfortable
Good quality mattress
Decent quality
so I know quality beds
Excellent for the money
Good value for price
Excellent value
Good mattress, comfortable
Good mattress
It has memory foam and is quite firm, its thick enough for everyday use and quite springy
It fit perfectly
I purchased a 190cm x200cm mattress which was just what I needed
Good quality true to size
Return
1.0% Return rate 62% Fixable by listing
it is big
To small even for a single bed doesn't go down to the bottom and very thin
Mattress came in a very small box
its very uncomfortable
No comfort
Its very aoft
the quality is really cheap feeling
Absolutely garbage
Garbage
Not especially thick
IV found after a couple of washes the sheet then thins
Far too thin
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 90 X 200 Mattress questions
Answered from the same tracked data.









