Skip to content

8x8 Photo Frame

Fail

Shoppers spend only $31K a year here, so 8x8 Photo Frame is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£31K/yr64K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
39%top-5 click share · 19 brands · 26 sellers

Flapen Score

8x8 Photo Frame against its category

The dotted line is the Home & Garden average. Past it, 8x8 Photo Frame is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8x8 Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 8x8 Photo Frame 64K times last year and spent an estimated £31K. The top 5 brands take 63% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
5.6%
Market size, estimated
£31Ka year
Top search term
8x8 photo frame27K searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £4.28 to £19.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.83 that is £0 to £883 a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£4.28–£19.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£883
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #193 within Photo Albums, Frames & Accessories. It carries 3,059 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
83%
Out of stock, average day
10.2%
Average rank
#193in Photo Albums, Frames & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,059per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top 8x8 Photo Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

32%

  • INOV825%
  • Giftgarden17%
  • YiPinYin7%
  • Alison Kingsgate7%
  • Ditwis6%
  • Feihorrm5%

Demand

8x8 Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top 8x8 Photo Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 8x8 photo frame27K/yr
  • 8 x 8 inch picture frame10K/yr
  • 20x20 picture frame9K/yr
  • 8x8 frame8K/yr
  • 20cm x 20cm picture frame8K/yr
  • photo frame 21cm x 21cm2K/yr

Reviews and returns

What reviews say buyers love and hate about 8x8 Photo Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.22

Cheap and nasty - save your money for a better product

Poor quality poor customer service

Value For Money20%+0.87

too expensive

a bit expensive for what it was

they look expensive

Material Quality15%−0.17

Plastic

Thin plastic covered in an almost impossible to remove film

Advertised Vs Actual Product11%+0.02

Wrong measurements. The white matt is 3.5inches, not the 4.5 or 5 that's stated.

Sizes not accurate

Picture misleading

Frame Quality8%+2.99

Poor quality compared to other larger frames I have purchased

Hangers at right angles to the frame so impossible to hang

Love

Frame Quality33%+2.99

Great Frames

Perfect frame

Nice sturdy frame

Value For Money17%+0.87

Good value

Great value

Very happy with price

Quality-Overall13%−0.22

Good quality at a relatively low cost

Looks reasonable quality

Excellent quality

Advertised Vs Actual Product10%+0.02

Exactly as advertised

As expected

Just what we were looking for

Size-Overall8%+0.10

Fits perfect

Ideal size for the print I wanted to frame

True to size

Return

1.9% Return rate 56% Fixable by listing

Size-Overall48%▆▆█▇▇▆

Sizes not accurate

unfortunately the inner mount space only measured 7.5 square which would have

so it was too large for my photo

Frame Quality26%▅█▅▇▆▆

Poor quality compared to other larger frames I have purchased

Hangers at right angles to the frame so impossible to hang

Mounting6%█▄▁▂▃█
Quality-Overall3%▆▁▄█▃█

Cheap and nasty - save your money for a better product

Poor quality poor customer service

Advertised Vs Actual Product3%▁█▄▅▇▄

Wrong measurements. The white matt is 3.5inches, not the 4.5 or 5 that's stated.

Sizes not accurate

Picture misleading

FAQ

Common 8x8 Photo Frame questions

Answered from the same tracked data.