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8x8 Photo Frame

Fail

Shoppers spend an estimated $31K a year here, so 8x8 Photo Frame is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£31K/yr64K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
39%top-5 click share · 19 brands · 26 sellers

Flapen Score

8x8 Photo Frame against its category

The dotted line is the Home & Garden average. Past it, 8x8 Photo Frame is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8x8 Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 8x8 Photo Frame 64K times last year and spent an estimated £31K. The top 5 brands take 63% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
5.6%
Market size, estimated
£31Ka year
Top search term
8x8 photo frame27K searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £4.28 to £19.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.83 that is £0 to £883 a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£4.28–£19.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£883
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #193 within Photo Albums, Frames & Accessories. It carries 3,059 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
83%
Out of stock, average day
10.2%
Average rank
#193in Photo Albums, Frames & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,059per listing
Listings tracked
41

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top 8x8 Photo Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 77%

Open market

32%

  • INOV825%
  • Giftgarden17%
  • YiPinYin7%
  • Alison Kingsgate7%
  • Ditwis6%
  • Feihorrm5%

Demand

8x8 Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top 8x8 Photo Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 8x8 photo frame27K/yr
  • 8 x 8 inch picture frame10K/yr
  • 20x20 picture frame9K/yr
  • 8x8 frame8K/yr
  • 20cm x 20cm picture frame8K/yr
  • photo frame 21cm x 21cm2K/yr

Reviews and returns

What reviews say buyers love and hate about 8x8 Photo Frame

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Frame Quality”
20%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Cheap and nasty - save your money for a better product”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 8x8 Photo Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data