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8x10 Photo Frame

Maybe

An estimated 1.5% of orders come back. But demand is soft, at -7.8% this quarter, so 8x10 Photo Frame is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£356K/yr512K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
48%top-5 click share · 27 brands · 56 sellers

Flapen Score

8x10 Photo Frame against its category

The dotted line is the Home & Garden average. Past it, 8x10 Photo Frame is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 8x10 Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 8x10 Photo Frame 512K times last year and spent an estimated £356K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.

Searches, last 12 months
512K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
7.4%
Market size, estimated
£356Ka year
Peak month
December3.1× the quietest month
Top search term
8x10 photo frame91K searches a year

02 · Price

A sale here is worth £9.43.

Listings sell for £9.43 on average, from £3.52 to £22.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £9.43 that is £7K to £9K a year per listing.

Average price
£9.43under the $15 to $100 sweet spot
Price range
£3.52–£22.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #156 within Photo Albums, Frames & Accessories. It carries 2,525 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
92%
Out of stock, average day
7.8%
Average rank
#156in Photo Albums, Frames & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,525per listing
Listings tracked
36

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top 8x10 Photo Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£43K£57K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

56

Est. top-5 brand share

63%

Top 20: 95%

Est. top-5 click share

48%

Top 20: 86%

Open market

32%

  • Design Group16%
  • Hiyzaun15%
  • Tinkeps12%
  • wyewye12%
  • upsimples8%
  • Icona Bay5%

Demand

8x10 Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top 8x10 Photo Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 8x10 photo frame91K/yr
  • 10x8 photo frames84K/yr
  • picture frames 8x1051K/yr
  • 10 x 8 photo frame51K/yr
  • photo frames 10x849K/yr
  • 8 x 10 inch picture frame40K/yr
  • 10x8 picture frames21K/yr
  • photo frame 8x1012K/yr
  • 8x10 photo frame black13K/yr
  • 8x10 frame14K/yr

Reviews and returns

What reviews say buyers love and hate about 8x10 Photo Frame

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Frame Quality”
26%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“terrible quality control, avoid”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 8x10 Photo Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data