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80th Birthday Decorations

Maybe

Returns run at only 0.6% of orders. But prices span $2.69–$13.08, mostly outside the sweet spot, so 80th Birthday Decorations is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£195K/yr361K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
30%top-5 click share · 33 brands · 69 sellers

Flapen Score

80th Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, 80th Birthday Decorations is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 80th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 80th Birthday Decorations 361K times last year and spent an estimated £195K. The top 5 brands take 50% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
7.3%
Market size, estimated
£195Ka year
Peak month
May2.9× the quietest month
Top search term
80th birthday decorations251K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £2.69 to £13.08. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £7.40 that is £2K to £4K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£2.69–£13.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #182 within Party Supplies. It carries 632 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#182in Party Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top 80th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

69

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

30%

Top 20: 74%

Open market

46%

  • DEARLIVES19%
  • Yontree17%
  • weeyin6%
  • Benjia5%
  • DJLLA4%
  • ZEYIYER4%

Demand

80th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.9×

Search terms

Top 80th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 80th birthday decorations251K/yr
  • 80th birthday banner23K/yr
  • 80th birthday decorations for men22K/yr
  • 80th birthday decorations for women20K/yr
  • 80th birthday table decorations22K/yr
  • 80th birthday banners11K/yr
  • happy 80th birthday banner6K/yr
  • 80th party decoration5K/yr

Reviews and returns

What reviews say buyers love and hate about 80th Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+1.87

Cheap tacky garbage

Cheap and cheerful not at all what l expected

Poor quality

Value For Money14%+0.71

although a bit expensive

Not worth £6.99

Waste of money

Size-Overall11%+0.06

Balloons not fit for purpose

absolutely tiny card

It is a small

Inflation/Deflation11%−0.17

Balloons deflated very quickly

Unfortunately the 8 balloon burst as inflating

there were too small holes in it so did not inflate

Assembly/Installation7%−0.01

A bit of assembly required

Bit fiddly to set up

It was such a farcical job to put together

Love

Quality-Overall36%+1.87

Excellent product

Good quality attractive 80th birthday card

But absolutely delighted with such a variety of quality products for 80th birthday for my husband

Value For Money14%+0.71

Excellent value

Price good very happy with this item

Well worth the money

Advertised Vs Actual Product9%−0.04

Lovely as in picture

It did the job

Exactly as described

Size-Overall6%+0.06

Perfect amount of things

good size and easy to assemble

These glasses fit well

Assembly/Installation3%−0.01

Everything is simple to assemble

Setup was quick and simple, taking the stress out of party planning

It perfectly nice when assembled though

Return

0.6% Return rate 56% Fixable by listing

Color27%█▆█▆▃▆

Colours are a little off

The colours are a little off from the pictures

One star deducted as colours aren't as vibrant as shown

Quality-Overall25%▄▄▄▂█▂

Cheap tacky garbage

Cheap and cheerful not at all what l expected

Poor quality

Advertised Vs Actual Product15%▁▆▅▅█▃

It doesn't show you what the object actually looks like

Not quite the same as the pictures

Size-Overall11%▄▅▁█▁▃

Balloons not fit for purpose

absolutely tiny card

It is a small

Strength5%█▁▇▁▁▇

FAQ

Common 80th Birthday Decorations questions

Answered from the same tracked data.