80 x 200 mattress
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£64.46avg listing price — sweet spot $15–$100
Price range
Great£41.44–£115.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,795.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£47K£47K/yr · 54K searches
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 80 x 200 mattress is a £47K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
80 x 200 mattress market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £48K–£64K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 52%
- Out of stock
- 21.2%
- Avg brand age
- 36 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
14
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
3%
- Vesgantti42%
- Starlight Beds33%
- eXtreme comfort ltd15%
- Generic4%
- SZsuilong2%
- DURA TRIBE2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top 80 x 200 mattress search terms
- 80x200 mattress34K/yr
- 80 x 200 mattress14K/yr
- mattress 80 x 200cm5K/yr
Top 80 x 200 mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Starlight Beds Shell 80 x 200 Mattress Sprung with Memory Foam Layer
Starlight Beds£47.754.1★288 rev
Vesgantti European Small Single Mattress 80x200cm - 10 Inch Hybrid Mattress with Breathable Memory Foam and Individually Pocket Spring - Medium Firm White
Vesgantti£78.064.6★4,622 rev
Vesgantti European Small Single Mattress 80x200cm - 10.3 Inch Hybrid Mattress with Breathable Foam and Individually Pocket Spring - Medium Firm Classic Box Top Collection
Vesgantti£90.824.6★5,197 rev
eXtreme comfort ltd Flame Essentials 80x200 Size Mattress
eXtreme comfort ltd£45.964.1★5,959 rev
Vesgantti European Small Single Mattress 80x200 cm - 10.6 Inch Pocket Sprung Mattress with Breathable Foam and Individually Pocket Spring - Medium Upgraded Pillow Top
Vesgantti£87.194.6★1,574 rev
Newest
by launch date
SANA SLEEP 3FT Single Mattress 11 Zone Orthopedic Single Mattress Pocket Spring Mattress Motion Isolation Pressure Relief Supportive & Comfortable 90x190x27 cm
SANA SLEEP£87.3350 rev
SZsuilong Small Single Mattress 11 inch Single Hybrid Mattresses Pocket Sprung 7-Zone Orthpaedic Mattress Medium Firm for Pressure Relief Vintage Knitted Fabric & Wave Breathable Foam(80x200x28cm)
SZsuilong£89.85155 rev
Starlight Beds Arctic Grey Single Mattress 3ft x 6ft3
Starlight Beds£41.4488 rev
Starlight Beds Arctic Grey Hybrid European Small Single Mattress 80 x 200
Starlight Beds£52.9742 rev
Twirest Mattresses 15cm Single Mattresses with Memory Foam and Anti-mite Breathable Removable Carved Cover Mattress in a Box Edges Support for Sleep Supportive(90x190x15cm)
Twirest£52.891,120 rev
Trending
90-day click momentumSZsuilong Small Single Mattress 11 inch Single Hybrid Mattresses Pocket Sprung 7-Zone Orthpaedic Mattress Medium Firm for Pressure Relief Vintage Knitted Fabric & Wave Breathable Foam(80x200x28cm)
SZsuilong£89.854.5★
SANA SLEEP 3FT Single Mattress 11 Zone Orthopedic Single Mattress Pocket Spring Mattress Motion Isolation Pressure Relief Supportive & Comfortable 90x190x27 cm
SANA SLEEP£87.334.5★
Starlight Beds Arctic Grey Single Mattress 3ft x 6ft3
Starlight Beds£41.444.2★
eXtreme comfort ltd Flame Essentials Orthopaedic European Small Single Mattress (80x200cm) | Firm Support Foam | Maximum Value All-Foam | 14cm Deep | UK Made
eXtreme comfort ltd£64.174.3★
Starlight Beds Arctic Grey Hybrid European Small Single Mattress 80 x 200
Starlight Beds£52.974.4★
What buyers say about 80 x 200 mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Super comfortable”
“Good quality and comportable”
“Budget friendly”
“Good quality mattress”
“It fit perfectly”
“looks as advertised”
“comfortable”
“The firmness is just right also”
“Easy installation though it is a fair weight”
“no odor”
What buyers complain about
“its very uncomfortable”
“get a better quality mattress”
“Not especially thick”
“To small even for a single bed doesn't go down to the bottom and very thin”
“The mattress covering is stick poorly you can actually see the threading”
“Every thing not what was said by manufacturer”
“Its very flat even 3 days later it never got any thicker”
“There was a slight initial smell when unpacked”
“Not sure how it will last long-term yet”
“The springs are too soft”
Top return reasons
Common questions
- Is 80 x 200 mattress profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the 80 x 200 mattress niche?
- 9 brands and 14 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in 80 x 200 mattress?
- Top complaints mined from reviews: Comfort-Overall, Quality-Overall, Thickness. The return rate is 1.1%.
- When does demand for 80 x 200 mattress peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the 80 x 200 mattress niche?
- Listings span £41.44–£115.44; the average listing price is £64.46 (sweet spot $15–$100). The average incumbent carries 1,796 reviews — the moat a new listing must climb.