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70x100 Frame

Fail

Shoppers spend only $25K a year here, so 70x100 Frame is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£25K/yr53K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
55%top-5 click share · 14 brands · 24 sellers

Flapen Score

70x100 Frame against its category

The dotted line is the Home & Garden average. Past it, 70x100 Frame is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 70x100 Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 70x100 Frame 53K times last year and spent an estimated £25K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.1%
Market size, estimated
£25Ka year
Top search term
70x100 picture frame12K searches a year

02 · Price

A sale here is worth £22.35.

Listings sell for £22.35 on average, from £5.61 to £37.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.35 that is £0 to £2K a year per listing.

Average price
£22.35inside the $15 to $100 sweet spot
Price range
£5.61–£37.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #169 within Photo Albums, Frames & Accessories. It carries 2,194 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
23%
Out of stock, average day
4.1%
Average rank
#169in Photo Albums, Frames & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,194per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top 70x100 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

20%

  • MND Dealings30%
  • Alison Kingsgate21%
  • MZ GOODS8%
  • Estancia8%
  • ACAZA7%
  • Procut Global LTD6%

Demand

70x100 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '25NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top 70x100 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 70x100 picture frame12K/yr
  • 100 x 70 frame9K/yr
  • 70 x 100 picture frame8K/yr
  • poster frame 70 x 100cm10K/yr
  • 70x100 frame4K/yr
  • 100x70cm picture frame4K/yr
  • 70 x 100 frame3K/yr
  • frame 100cm3K/yr

Reviews and returns

What reviews say buyers love and hate about 70x100 Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.14

Not the quality I was expecting

Poor quality

Cheap / poor quality

Value For Money14%−0.06

Cheap, you pay for what get

Cheap product at expensive price

A little on the pricey side for just one

Strength13%−0.08

flimsy

they are very flimsy plastic

Quite flimsy,

Mounting7%−0.05

there is no way to easily hang it on the wall

no fixing points so cannot mount to the wall easily

No fixing point to mount to wall

Thickness5%−0.04

Cheap and thin

Frame is too thin for command strips

Love

Frame Quality30%+2.21

Beautiful frame

Lovely frame, seems sturdy enough

Good frame

Quality-Overall21%−0.14

Good quality

Nice product

Well made

Value For Money12%−0.06

Excellent Value

Good price

does the job for the very reasonable price

Advertised Vs Actual Product11%+1.39

As described

All as seen

Exactly what I needed

Size-Overall7%+0.38

Perfect fit

Easy to fit poster

the perfect size for my poster

Return

1.0% Return rate 41% Fixable by listing

Frame Quality43%▃▇▇▇▇█

Not a frame to put 'up

One of the fixings ripped off the back of the frame

Size-Overall36%█▆▅▅▆▄

Not fit for purpose

Short on size by half a cm

Defective Material/Parts5%▅▅▅▅▅█
Quality-Overall3%▂▆█▇▃▇

Not the quality I was expecting

Poor quality

Cheap / poor quality

Advertised Vs Actual Product2%▁▆▄█▁▁

FAQ

Common 70x100 Frame questions

Answered from the same tracked data.