Skip to content

70x100 Frame

Fail

Shoppers spend an estimated $25K a year here, so 70x100 Frame is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£25K/yr53K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
55%top-5 click share · 14 brands · 24 sellers

Flapen Score

70x100 Frame against its category

The dotted line is the Home & Garden average. Past it, 70x100 Frame is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 70x100 Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 70x100 Frame 53K times last year and spent an estimated £25K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.1%
Market size, estimated
£25Ka year
Top search term
70x100 picture frame12K searches a year

02 · Price

A sale here is worth £22.35.

Listings sell for £22.35 on average, from £5.61 to £37.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.35 that is £0 to £2K a year per listing.

Average price
£22.35inside the $15 to $100 sweet spot
Price range
£5.61–£37.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #169 within Photo Albums, Frames & Accessories. It carries 2,194 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
23%
Out of stock, average day
4.1%
Average rank
#169in Photo Albums, Frames & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,194per listing
Listings tracked
26

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top 70x100 Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 92%

Open market

20%

  • MND Dealings30%
  • Alison Kingsgate21%
  • MZ GOODS8%
  • Estancia8%
  • ACAZA7%
  • Procut Global LTD6%

Demand

70x100 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '25NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top 70x100 Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 70x100 picture frame12K/yr
  • 100 x 70 frame9K/yr
  • 70 x 100 picture frame8K/yr
  • poster frame 70 x 100cm10K/yr
  • 70x100 frame4K/yr
  • 100x70cm picture frame4K/yr
  • 70 x 100 frame3K/yr
  • frame 100cm3K/yr

Reviews and returns

What reviews say buyers love and hate about 70x100 Frame

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Frame Quality”
30%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Not the quality I was expecting”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 70x100 Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data