70x100 frame
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£22.35avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.61–£37.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,193.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 53K searches
According to Flapen's Amazon United Kingdom niche tracking, 70x100 frame is a £25K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
70x100 frame market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 23%
- Sponsored
- 62%
- Out of stock
- 4.1%
- Avg brand age
- 51 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
24
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
20%
- MND Dealings30%
- Alison Kingsgate21%
- MZ GOODS8%
- Estancia8%
- ACAZA7%
- Procut Global LTD6%
Demand
Weekly Amazon search volume, last 40 weeks — -13.2% search growth over the last 90 days.Top 70x100 frame search terms
- 70x100 picture frame12K/yr
- 100 x 70 frame9K/yr
- 70 x 100 picture frame8K/yr
- poster frame 70 x 100cm10K/yr
- 70x100 frame4K/yr
- 100x70cm picture frame4K/yr
- 70 x 100 frame3K/yr
- frame 100cm3K/yr
Top 70x100 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MND Dealings Extra Large Wide Black 70 x 100 cm Poster Frames - Horizontal and Vertical -Crystal Clear HD Styrene Home & Office Wall Gallery Décor (27.56 x 39.37 Approx.) - Black
MND Dealings£23.874.2★150 rev
Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 100X70CM
Alison Kingsgate£21.664.5★10,950 rev
Estancia Black Pine Wood Photo Frame 70x100 cm with Shatterproof Acrylic Glass | Large Modern 70 x 100 cm Wooden Picture Frame
Estancia£37.774.2★2,355 rev
MND Dealings New Lifestyle Black 70x100cm Poster Frame - MDF Wood and Polished Perspex-Handcrafted for Gallery Family PhotoPortrait Anniversary/Birthday/Wedding/Gifting (Black)
MND Dealings£21.574.4★218 rev
ACAZA Photo Frame 70x100cm Black Wall Decoration for Photos Posters Puzzles and Prints Large MDF Wooden Frame with Plexiglass 27.5 x 39.25 inch
ACAZA£33.424.4★1,900 rev
Newest
by launch date
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
Amazon Basics£15.70905 rev
Acaza Picture Frame 70x100cm Light Oak Wall Decoration for Posters Photos Puzzles & Prints Large Wood Frame with Plexiglass (27.5 x 39.25 Inch)
ACAZA£33.17185 rev
Alison Kingsgate Classic Black Picture Frame for Photos - 100X70CM
Alison Kingsgate£19.9724 rev
A3 Picture Frame Solid Oak Wood A330x42 cm Photo Frame A3 Frame with Mount for A4(21x29.7 cm) A3 Poster Documents Certificate Frame with Tempered Glass for Wall Mounting for Home Family Office
Feihorrm£15.83284 rev
![MZ GOODS | MDF Poster Frame (70 x 100 CM) 700 x 1000 mm for Art Portrait & Wall Gallery Ideal for Home Office & Gift Display MDF Wood Finish with Hooks [ Oak ]](https://m.media-amazon.com/images/I/41a+9RHHYuL.jpg)
MZ GOODS | MDF Poster Frame (70 x 100 CM) 700 x 1000 mm for Art Portrait & Wall Gallery Ideal for Home Office & Gift Display MDF Wood Finish with Hooks [ Oak ]
MZ GOODS£23.5626 rev
Trending
90-day click momentum
pf+a REAL GLASS Black Photo Frame For 19x13 Poster - 19x13 Oxford Black Poster Frame / A3+ Print - 19x13 inch Photo Picture Frame
pf+a£15.354.5★
MND Dealings New Lifestyle Black 70x100cm Poster Frame - MDF Wood and Polished Perspex-Handcrafted for Gallery Family PhotoPortrait Anniversary/Birthday/Wedding/Gifting (Black)
MND Dealings£21.574.4★
Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 100X70CM
Alison Kingsgate£21.664.5★
MZ GOODS | MDF Poster Frame (70 x 100 CM) 700 x 1000 mm for Art Portrait & Wall Gallery Ideal for Home Office & Gift Display MDF Wood Finish with Hooks [ Oak ]
MZ GOODS£23.564.2★
A3 Picture Frame Solid Oak Wood A330x42 cm Photo Frame A3 Frame with Mount for A4(21x29.7 cm) A3 Poster Documents Certificate Frame with Tempered Glass for Wall Mounting for Home Family Office
Feihorrm£15.834.5★
What buyers say about 70x100 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Good quality”
“Excellent Value”
“As described”
“Perfect fit”
“Solid Oak”
“Easy to use”
“Decent fixings on the rear”
“Easy to set up too”
“Good quality with excellent accessories to enable easy hanging”
What buyers complain about
“Not the quality I was expecting”
“Cheap, you pay for what get”
“flimsy”
“there is no way to easily hang it on the wall”
“Cheap and thin”
“need to use glue”
“Not fit for purpose”
“they are very flimsy plastic”
“Not a frame to put 'up”
Top return reasons
Common questions
- Is 70x100 frame profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the 70x100 frame niche?
- 14 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in 70x100 frame?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Strength. The return rate is 1.0%.
- What does it cost to enter the 70x100 frame niche?
- Listings span £5.61–£37.77; the average listing price is £22.35 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.