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70x100 Frame

a small market ($25K/yr) — 70x100 Frame doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 6Growth 18Conversion 26Competition 49Returns 95Price range 71Avg price 93Brand share 52Review moat 43Quality gap 75
This niche Category average

Is 70x100 Frame profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 70x100 Frame is a £25K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.

70x100 Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.2% over the last 90 days and 2.1% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr2K
Search volume / yr-13.2%53K
Conversion rate2.1%
Avg price£22.35

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers14 · 24
Top-5 product click share55%
Open market26%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement62%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews2,194

Top 70x100 Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

20%

  • MND Dealings30%
  • Alison Kingsgate21%
  • MZ GOODS8%
  • Estancia8%
  • ACAZA7%
  • Procut Global LTD6%

70x100 Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR2.1%Products26Brands14Top 5 Brands74%OOS Rate4.1%Rating4.3★Reviews2,194Avg BSR#169
1K750Holiday '25Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top 70x100 Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 70x100 picture frame12K/yr
  • 100 x 70 frame9K/yr
  • 70 x 100 picture frame8K/yr
  • poster frame 70 x 100cm10K/yr
  • 70x100 frame4K/yr
  • 100x70cm picture frame4K/yr
  • 70 x 100 frame3K/yr
  • frame 100cm3K/yr

What reviews say buyers love and hate about 70x100 Frame

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Frame Quality30%

Beautiful frame

Quality-Overall21%

Good quality

Value For Money12%

Excellent Value

Advertised Vs Actual Product11%

As described

Size-Overall7%

Perfect fit

What buyers complain about

87% of reviews
Quality-Overall30%

Not the quality I was expecting

Value For Money14%

Cheap, you pay for what get

Strength13%

flimsy

Mounting7%

there is no way to easily hang it on the wall

Thickness5%

Cheap and thin

70x100 Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
43%
2Size-Overall
36%
3Defective Material/Parts
5%
4Quality-Overall
3%
5Advertised Vs Actual Product
2%

Common 70x100 Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 70x100 Frame 46/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -13.2% over the last 90 days.
70x100 Frame buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Strength, the themes mined from the niche's reviews. Its return rate is 1.0%.