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70th Birthday Decorations

Maybe

Returns run at only 0.7% of orders. But prices span $2.69–$16.56, mostly outside the sweet spot, so 70th Birthday Decorations is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£237K/yr436K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
33%top-5 click share · 38 brands · 74 sellers

Flapen Score

70th Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, 70th Birthday Decorations is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 70th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 70th Birthday Decorations 436K times last year and spent an estimated £237K. The top 5 brands take 45% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
436K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
7.2%
Market size, estimated
£237Ka year
Peak month
January2.3× the quietest month
Top search term
70th birthday decorations287K searches a year

02 · Price

A sale here is worth £7.56.

Listings sell for £7.56 on average, from £2.69 to £16.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £7.56 that is £2K to £4K a year per listing.

Average price
£7.56under the $15 to $100 sweet spot
Price range
£2.69–£16.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #192 within Party Supplies. It carries 615 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
1.9%
Average rank
#192in Party Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
615per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top 70th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

74

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

33%

Top 20: 71%

Open market

50%

  • Yontree17%
  • DEARLIVES10%
  • Belloxis7%
  • balloon garland7%
  • Amosking5%
  • OakTree5%

Demand

70th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

Search terms

Top 70th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 70th birthday decorations287K/yr
  • 70th birthday banner33K/yr
  • 70th birthday decorations for women24K/yr
  • 70th birthday decorations for men22K/yr
  • 70th birthday table decorations24K/yr
  • 70th birthday banners15K/yr
  • happy 70th birthday banner8K/yr
  • 70th birthday party5K/yr
  • 70th birthday banners men6K/yr
  • 70th party decorations8K/yr

Reviews and returns

What reviews say buyers love and hate about 70th Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%+0.19

Ok quality cheap and cheerful

Not good quality

Terrible quality, very disappointed especially because it was for a special birthday

Thickness12%−0.09

Its very thin and flimsy

Long length quite thin

Value For Money8%+0.99

Other sites would have been cheaper

look far more expensive than the price

Brightness/Shine/Glow8%−0.05

No7 really bright

Size-Overall8%−0.02

Quite small items

Quite small for displaying

Love

Quality-Overall35%+0.19

Its well made

Excellent quality

Nice quality birthday lights

Value For Money16%+0.99

Good for the price

Well worth the money

Good value for money

Gifting Purpose6%+0.67

Great gift

Birthday decorations

Cute little gift for a special birthday

Color5%+0.65

Lovely colour, nice n shiny

Just lovely fitted into my colour theme

Nice colour, good mix

Advertised Vs Actual Product5%

Do the job

Items exactly as described by seller

Exactly what we ordered

Return

0.7% Return rate 44% Fixable by listing

Color24%▇▁▄▃▆█
Quality-Overall18%▅█▆▇▂▄

Ok quality cheap and cheerful

Not good quality

Terrible quality, very disappointed especially because it was for a special birthday

Value For Money10%▁▇▅█▁▁

Other sites would have been cheaper

look far more expensive than the price

Size-Overall8%▁▅█▇▄▆

Quite small items

Quite small for displaying

Defective Material/Parts8%▄█▁▁▄▁

FAQ

Common 70th Birthday Decorations questions

Answered from the same tracked data.